December 22, 2023
In the old days, marketers used to go with billboards and the idea of a traditional approach for just a few leads. Today, they put up a post on social media and get more attention and visitors than ever. This is the power of social media marketing strategies.
And do you know that almost 77% of marketers find social media marketing strategies effective around brand awareness?
As a brand, you build brand awareness that resonates with its customer base and encourages them enough to take action. Don’t worry. This blog revolves around effective brand awareness strategies that can help you reach your brand goals successfully.
So, without further ado, let’s get started with your learning.
What is Brand Awareness?
Brand awareness ensures people recognize and remember your brand, products, or services whenever and wherever. You can showcase social media content on social walls at events to bring more attention to your brand.
It’s not just about logos or products; it’s also about how your brand makes people feel. However, it is a good idea to create a memorable logo and help boost brand awareness. When your audience remembers your brand, it builds trust, like when you have a friend you can count on.
The power of brand awareness is the trustworthy relationship it establishes, which motivates potential buyers to purchase.
But it’s not just about selling things. When people know and like your brand, they see it as unique and are willing to pay a bit more for your stuff. As more people get to know your brand, they might tell their friends about it.
That’s how brand awareness helps your brand grow – by becoming familiar with more people and making them feel good about choosing your brand. Build trust and a credible brand image using social walls in retail stores.
In the section below, you can understand the concept and learn how to measure your brand awareness.
Brand Awareness Strategies: Take Your Game Up
- Collaborate And Create
- Pop Up Your Posts
- Use Hashtags
- Repurpose Your Content
- Understand Your Audience
- Stay Trendy
- Engage with UGC Creators
- Try Cross-channel Marketing
- Tell Your Brand Story
- Run Activities
- Track Your Performance
Calculate Your Brand Awareness
Measuring brand awareness is one task when it comes to how effective your strategies are and getting to know their impact. Understand the basics of how you can measure your brand awareness.
1. Surveys
Brand awareness surveys determine what people think about your brand and how they feel about the products and services. It’s like saying, “Do you know us? What do you think?” Their answers give you a hint about how much they know and like your brand; you can do so with the help of polls, social wall CTAs, or QR code scanning.
2. Website Traffic
Checking website traffic is like counting how many people come to visit your webpage. More visitors mean more people are checking out your brand. You can see their origins, like if they found your brand on social media. Also, see how much time they spend on your site, like figuring out if your friends stay long because they like being there. If they do, it means your brand is attractive to them.
3. Social Listening
Social listening means paying attention to what people say about your brand on social media. If more people are talking about your brand, it’s like your hobby is becoming more popular. Check if they’re saying good or bad things, like if they’re happy. This helps you understand how people feel about your brand in the big online world. It’s like discovering if more people enjoy your favorite activities together.
To measure your brand awareness, you need to be aware of the tactics that can increase your brand awareness. Keep reading the strategies below.
Impactful Strategies: Elevate Your Brand Awareness
Brand awareness can significantly take your brand towards greater attention, the wider community, and more sales. In this section, we will learn strategies for increasing your brand awareness.
1. Collaborate And Create
In your brand awareness plan, make sure you are partnering up. Think of collaborating like teaming up for a game. When you collaborate with other brands, it’s like working with brands from different backgrounds, stories, and products.
By teaming up, your brand gets noticed by more people. It’s a friendly way for brands to support each other and make more people aware of what you’re doing.
2. Pop Up Your Posts
the second strategy you can choose to go with in your brand awareness is making your posts highlight. Imagine your posts are like surprises – you want to catch your customers’ attention or reach a new audience, pop up your audience. Popping up your posts means making them exciting and noticeable.
With the help of social wall designs and themes, you can use bright colors, exciting pictures, or fun words to make your posts pop up. Like when you find something fun and show it to your friends, popping up your posts makes more people notice and enjoy what your brand shares.
3. Use Hashtags
When you use hashtags for your brand, it’s like adding those magic words to your posts. It’s a tool you can use in your brand awareness path through which people can find your branded content, user-generated content, and collaborated creations.
People can click these hashtags to find all the cool stuff related to your brand. Using hashtags is like making it easy for your friends to discover and join in on the fun your brand is sharing.
4. Repurpose Your Content
Repurposing content means taking the cool things your brand shares and giving them a new look or way to play. You can use social wall features to curate the most liked and influential content on digital screens as it can help you make a mark on your audience and eventually increase your brand awareness.
You could turn a video into a fun picture or a quote into a colorful image. By repurposing content, you keep the excitement going, and it’s like playing your favorite game in many fun ways and what your brand has to offer.
5. Understand Your Audience
Understanding your audience is like knowing what games your friends love to play—figuring out what your friends like and giving them more of that. Maybe they love funny posts, or maybe they enjoy learning new things.
By understanding your audience, your brand becomes like a good friend who knows how to make everyone happy. It’s an intelligent way to increase your brand awareness through sharing things that people will enjoy and keep returning for more. Establish trust by displaying user-generated content on social walls.
6. Stay Trendy
When your brand participates in trends, it’s like joining the fun game everyone loves. Like playing a game with friends, following trends and sharing them makes your brand part of the excitement.
People notice, and it’s like asking them to play along with your brand. Taking part in trends helps your brand stay calm and connected with what everyone is excited about. But ensure your brand stays relevant with social wall moderation in your brand awareness journey.
7. Engage with UGC Creators
UGC creators can help you move towards your goals with authenticity. Engaging with UGC creators means becoming friends with these creative people. Engaging with content creators can work wonders on your brand awareness.
When your brand interacts with what they create, it’s like giving them a high-five for their cool stuff. By showing appreciation, your brand becomes part of their creativity, and it’s like cheering them on in their creative game.
8. Try Cross-channel Marketing
Trying cross-channel marketing is like playing on all the playgrounds at once. When your brand promotes itself on different places like social media, websites, or videos, it’s like playing your brand game everywhere—display hashtag slideshows on digital screens, webpages, or in-store.
People who love playing on one playground might find your brand in another. It’s like making sure all your friends, no matter where they are, can join in and play the game your brand loves. Cross-channel marketing is a clever way to share your brand with many friends in different places.
9. Tell Your Brand Story
The next strategy to boost your brand awareness is telling the audience your story. Tell how your brand started and why it’s incredible. Like friends sharing stories, telling your brand story helps people know what makes your brand memorable.
It’s like creating a storybook that makes everyone excited about your brand. You can share important details, prior achievements, goals, and how your brand grew. Not only that, but you can also mention your appreciation for your customers and their actions towards your brand growth.
10. Run Activities
Running activities means contests, polls, or hashtag campaigns. It could be games, quizzes, or anything that makes people smile. You can also flaunt that hashtag content on social walls on multiple digital touchpoints.
It’s like throwing a party where everyone enjoys what your brand does. Running activities is a joyful way to make people feel good about being a part of your brand.
11. Track Your Performance
The last tactic on our list for working on your brand awareness is tracking the progress of your work. Imagine tracking your performance like keeping score in a game. When your brand tracks its performance, it means watching how many people like your brand and what they enjoy the most.
Like checking scores in a game, tracking performance helps your brand know what’s working well and what can be even more exciting. Using social wall analytics for racking performance is a smart way to understand how much everyone loves being with your brand.
Over To You!
As the blog concludes, we can agree on the fact that increasing your brand awareness can involve you taking your brand out of the box, taking content to another level,
In this blog, we’ve discussed easy strategies, like joining the latest trends and sharing our brand stories. Not only that, but you can move faster in your journey with tips on how you can measure your brand awareness.
Remember, it’s not just about being seen; it’s about converting your visitors into long-lasting customers. You can do this with the help of a social media wall tool that aligns with your brand aims.
So, enhance your social media marketing strategies to improve your brand awareness game.
