YouTube shorts for events: Promote effectively and increase engagement

Dakshit Mathur

8 minute read

Dakshit Mathur

November 29, 2023

Bit-sized content: easy to grasp, engaging, and fun. Why not implement short form YouTube shorts for events promotion plan? 

YouTube shorts are just what you need to spread the word and excitement for your upcoming events, be it for sharing the details quickly, introducing sponsors and speakers, or generating buzz. 

Do you know YouTube shorts get an estimated view of 50 billion views per day, giving its creators a great opportunity to reach wider audiences? 

So why not use them to create a thrill around your next event? You can also display and take benefit if social media walls to catch the attention of your event attendees and lure them into taking positive actions toward content creation or adding to your loyal customer base. 

But as easy as it sounds, you need strategies and complete information to get along with them. So go ahead and read the following sections and learn the benefits, tactics, and insider tips that will take your YouTube shorts game to another level. 

Get started now!

Understanding YouTube shorts for events

As a brand, planning and executing an event is a lot of work; this is where YouTube shorts can help you create buzz and set a reminder on people’s mental calendars. 

YouTube Shorts are short-form videos that last only for one or less but effectively share information and build up excitement among the viewers. 

Your Shorts are extra helpful when reaching a wider audience and providing an overview of the brand and its products. People can like, comment, and share your Shorts, helping more folks see them. 

As a brand, you can use these shorts in your marketing strategy for event promotion as they are short and fun, making them an excellent tool for creating engaging content.

As far as statistics go, 96% of marketers vote for video content while strategizing for their marketing and planning their upcoming events. 

But YouTube shorts are far more than short-form videos; below, you can read all the advantages you can bag from these shorts. 

Benefits of Choosing YouTube shorts for events

Adding YouTube Shorts to social walls can make promoting events an excellent and easy task at the same time. Social walls are big digital screens showing social media feeds, user-generated content, and real-time posts about the event to make it more engaging and fun. 

When you combine YouTube Shorts with social wall customization features, those short and eye-catching videos work their charm in a few seconds, making your event lively and engaging. 

It’s like a real-time update board for the event, keeping everyone in the loop with the latest posts and stories. People prefer short videos, which grab your audience’s attention and add fun to the event. 

Here are some benefits of integrating social walls at events with YouTube shorts.

Benefits of YouTube shorts for events

Increased Engagement 

As a brand, you can fetch attendee content and mix it with your YouTube shorts, flaunting your brand’s authenticity. When people share their event moments using a specific hashtag, it’s like creating a digital diary that can be displayed on social walls in real-time at events. Adding a call-to-action in your YouTube Shorts is a way of asking the viewers to join the fun using the event hashtag in their posts. 

Rising Influencer Partnerships

Influencers bring a potential and broader reach to customers. Highlighting influencers on the social wall acknowledges their contribution and guides attendees to the most impactful moments of the event. In short, influencer collaborations and their content in the form of YouTube shorts on the social walls can turn the digital space into a lively and interactive one. 

Ease of Creation

One of the standout benefits of YouTube Shorts event marketing lies in its simplicity and effectiveness. Creating YouTube Shorts requires no particular expertise. You can easily create or curate a short video and basic technical know-how, and anyone can craft compelling YouTube Shorts tailored for event promotion.


YouTube Shorts event marketing is a cost-effective solution for expanding your reach, making it an ideal brand choice. The production of YouTube shorts doesn’t require an extensive budget. 

SEO Enhancement

Incorporating an event-focused YouTube Shorts strategy contributes positively to the SEO process. By integrating relevant target keywords and hashtags into your YouTube Shorts event marketing video, you can effectively heighten your SEO efforts, enhancing visibility on search engines.

Strategize Your YouTube shorts for events 

As we move forward, we can see a drastic change in the form of preferred marketing routes chosen by brands, from billboards and TV ads to social walls at events and social media marketing campaigns to promote their events, product launches, or just annual meetings. 

But simply making this shift will not be magic; you must get creative and strategic to make a difference. 

This section will discuss how to plan and execute social wall displays with Youtue shorts at events. Go ahead and start reading. 

Strategize your YouTube shorts for events


Creating a countdown short-form video for your upcoming event is one of the most popular YouTube Shorts concepts. Not only does it act as a reminder, but it also helps you keep your guests on their toes. Compile a short countdown of days leading up to your event to generate anticipation by offering glimpses to captivate your audience.

Teasers And Trailers 

Among the effective YouTube Shorts benefits that you can take advantage of, crafting a teaser video for your event takes significant weightage. You can develop a high-quality short featuring graphics, sound effects, and more as a brand. Displaying and customizing your social wall design and themes can increase its impact. 

BTS YouTube shorts for events

Another compelling YouTube Shorts idea is the behind-the-scenes. They play a significant role in building your audience’s excitement around the event. Showcase the preparation process and give your audience an exclusive look at what goes on behind the curtain.

Share Information 

According to data, around 52% of brands use video content to educate their audience about a cause or other important information. Adding YouTube Shorts in the form of informative short videos to your digital displays can work wonders. This content updates your audience with all the details about your event, such as the date, time, venue, and other important information. 

Introduce Speakers

When you create content for your event in the form of YouTube shorts, focus on sharing details in bits and pieces about the host or the speakers, as this creates a sense of excitement. This is a powerful strategy when you want people to share their thoughts on social media to spread the word about your event. 

Additionally, why not showcase your customer’s testimonial visuals and review feedback, as they can build a credible brand image and ensure your guests attend your event? 

Not only that but displaying user-generated content on social walls at events can help you motivate others to create the content. 

Practical Tips for YouTube shorts for events

As of now, you must be very clear about what benefits your YouTube shorts can offer you and how you can strategize your content better to be more impactful. Now, let’s read about the tips and tricks to make your efforts more effective. 

Tips and tricks for YouTube shorts for events

Keep It Short And Snappy

Craft YouTube short content that is visually appealing, capturing the audience’s attention within seconds. Maintain engaging flow throughout your event displays, employing compelling visuals, captivating storytelling, and vibrant editing by using the features of social walls to ensure your Shorts stand out.

Optimize Title and Description

Enhance your content’s discoverability by optimizing titles, descriptions, and tags. Incorporate relevant or popular keywords from your industry to make your Shorts easily searchable between all the social media feeds. Create clear descriptions of how they can participate and flaunt their content on social walls. 

Engage With Viewers

Encourage discussions and build a sense of community by addressing queries and concerns. Invite viewers to share their thoughts by scanning the QR code displayed on the digital walls, enhancing the overall event experience. Engaging with your community is essential for showcasing that you value their words and experience. 

Wrapping Up!

As we reach the end of this blog, the start of YouTube shorts has significantly elevated the popularity of short-form video content for event marketers as they present and work as a golden opportunity to capture your audience’s attention at events with short-form video content.

Shorts offer several benefits- They are uncomplicated, cost-effective, and time-efficient. You can craft a compelling and successful marketing campaign by implementing the tips mentioned above for creative YouTube marketing ideas. 

So what’s the wait for? Start implementing this strategy into your upcoming event plan today!