Guide to Social Media Feeds: Enhancing Engagement for Websites and Events
October 17, 2023
Social media feeds are real-time streams of content sourced from social media platforms. They show posts, photos, videos, and user interactions, showcasing online social activity.
If your brand’s goals are to increase awareness and connect to audiences with the latest and relevant content when displayed at events, then you need to up your social media game and stay updated with top tools and best practices that help you do so.
Bridge the gap between interactions and great attendee experiences with this blog, filled with everything you need to know to fire up your social strategies.
Continue to widen your knowledge now!
Why Social Media Feeds Matter: Now more than ever
In the digital age that we live in, social media feeds shape a brand’s narrative, offer fresh website content, and give a live and interactive touch to events and gatherings.
Not only that, but they capture and display content immediately, keeping it fresh and relevant. Social media feeds’ real-time nature ensures audiences remain hooked to the event through captivating visuals.
But as a brand, you must understand that they reflect users’ ongoing activities and sentiments, offering insights into trends and preferences.
Create and share social media content that is captivating and based on your follower’s preferences and interests, and reach a vast audience and convert them into advocates by integrating feeds into your webpage or event displays.
Now that you know its importance, we have mentioned some of the top benefits you can secure from social feeds in the section below.
Benefits of Social Media Feeds
Integrating social media feeds into websites and events can offer benefits like collaborations with creators and increased creation of user-generated content, making the platform an agent of opportunities and authentic.
You can obtain some advantages by strategically using them on your web pages and gatherings.
Bring freshness to your web pages by sharing user-generated content. This method can help you increase your engagement and connect with an audience based on authenticity. Your brand can increase conversions and eventually take your sales and profits higher.
- Boost your Marketing Efforts
Bring more value to your website by displaying social media feeds. Highlight your presence and new campaigns in real-time, which can build up brand credibility and increase audience participation in creating content, strengthening your narrative and marketing efforts.
- Increasing Social Media Followers and Engagement
Exhibit your social media feed showcasing your brand’s activity and user’s perspective, pulling in more visitors to join and participate in social media campaigns. Your brand can foster inclusivity by highlighting user interactions.
- Driving Conversions through UGC
UGC, which acts as an authentic promotion from real users, can help you build trust and credibility among potential customers when showcased via social media feeds and websites. When new visitors view your authentic content, they trust your brand because of them, so flaunt your customer’s reviews and feedback along with visuals.
Social media feeds at events amplify real-time engagement and boost visibility. They foster community interaction, enhance authenticity, and serve as organic promotion, elevating the overall event experience.
- Higher Attendee Engagement
Incorporating social media feeds into events is a great way to allow attendees to share their experiences and reactions in the form of visuals and feedback in real-time. By displaying their content live, you can ask others to participate further. This keeps attendees engaged and fosters a sense of community and involvement.
- Expand Event Reach
Social media feeds at events can expand your brand visibility by broadcasting attendee experiences to a broader audience. This online buzz increases visibility, attracting more attention and bringing in increased numbers of followers and potential customers.
Famous Platforms for Social Media Feeds
One critical job that you as a brand have to do is learn and explore more about the leading social media platforms that are important for integrating feeds.
Here are some top social media channels from which you can integrate social content and ripe benefits. Give them a read.
Instagram: Capture your Audience
Instagram is one social media channel that allows people and brands to share content created by them or in collaboration with influencers. One thing that helps this platform stand out is it enables you to upload multiple forms of content and reach out to a broad audience.
Share your visuals, including pictures and videos, show-form video content, reviews, and feedback, and post stories for shorter and longer periods. You can also create a link and direct your visitors to your webpage or other social media channels and disclose more platforms that showcase your creativity and authenticity.
Twitter: Real-time Updates
Twitter thrives as the go-to platform for real-time conversations and updates. Its fast-paced nature allows users to instantly share thoughts, news, and insights, making it a hub for current and trending topics.
Whether a global news event or a viral hashtag campaign, Twitter captures the moment and brings the word close to it. For brands, it offers a platform to engage with audiences directly, participate in relevant discussions, and stay updated with the latest buzz.
Facebook: Broad Audience Engagement
As one of the social media platforms, Facebook boasts a vast and diverse user base, offering multiple features, from posts, photos, and videos to events, groups, and pages, allowing for varied interactions catering to different audience preferences.
As a brand, you can use this stage to build communities, share updates, and foster meaningful conversations. Its robust advertising and analytics tools further enhance targeted engagement. But Facebook offers a vast range of audiences worldwide, making it simple for brands to get in touch with anyone and everyone.
YouTube: Share Long-form Content
YouTube is another social channel that allows video-sharing platforms. Brands can exhibit critical moments from events, ensuring that those unable to attend can still capture the essence. Not only that, but you can give detailed information on your products, creators can upload detailed reviews and market your brand correctly, and customers can create and share content without worrying about the time limit.
Additionally, YouTube has become a hub for hosting webinars, tutorials, and educational content. For events and brands, it offers a platform to reach a global audience, engage with viewers through comments, and monetize content.
TikTok: Keep it Trendy
TikTok has come into the digital world with its uniqueness of short-form video content, which empowers creators to stay updated, trendy, and engage with their viewers. You can keep up with the challenges and craze, get creative, and try new content and marketing strategies.
Brands and influencers tap into these challenges to engage with a vast audience, creating entertaining content. The platform’s algorithm further amplifies popular content, reaching even broader demographics. TikTok offers a fresh and dynamic approach to social media feeds, emphasizing creativity and real-time engagement with trending challenges.
LinkedIn: Networking and Engagement
LinkedIn stands as the platform for professional networking and business-to-business interactions. LinkedIn is your channel if you are looking for content from the corporate world; it facilitates connections between professionals, industry leaders, and organizations.
Beyond just networking, LinkedIn offers a space for sharing industry insights, company updates, and thought leadership content. Regarding social media feeds, LinkedIn’s focus on professional engagement offers a unique avenue for brands to connect.
Types of Social Media Feeds
Social media feeds are powerful engagement tools when Navigating the digital world. But not all feeds are alike. Different feed types are tailored for specific interactions depending on objectives and audience.
Let’s learn about the various social media feeds and their unique offerings.
- Keep your brand in the center.
A Brand Wall is a curated display of social media content specifically related to a brand and posts that mention the brand, use branded hashtags, or are tagged with the brand’s profile.
This real-time collection of posts and what the consumers and audiences think about your company and how they interact.
Whether it’s positive reviews, user-generated photos, or feedback, a Brand Wall offers a view of the brand’s online presence. It works as a tool for businesses to monitor brand sentiment and engage with their audience.
- All comprehensive content of events
An Event Wall is a specialized social media feed tailored for events, conferences, concerts, webinars, or festivals.
You can aggregate and display posts, particularly about events, often pulling content through event-specific hashtags or mentions.
Attendees and participants can share their experiences, photos, reactions, and insights in real time, creating a vibrant wall for viewers to help your brand bring more attention and the added benefits of higher conversions and sales.
- Hashtag Campaigns
Hashtag Campaigns center around a unique hashtag, promoting specific themes or campaigns run by a brand; they can use it to encourage more people to create and share content with a broader audience and help the brand build connections by displaying content through hashtag slideshows.
Customizing Your Social Media Feeds:
Customizing your social media feeds refers to tailoring the content and appearance of the feed to align with specific preferences or branding. Instead of a generic feed, customization allows for a more curated and targeted display.
This can involve:
Choosing specific types of content to be displayed plays a major role, but as a brand, you must remember that the exhibited content at events and gatherings makes a long-lasting impact on the viewers. Choose a theme and layout of social media content that reflects your brand image, keeping in mind the audience preference and brand messaging.
Adjusting the feed’s aesthetics, like colors, fonts, and layouts, to match the brand’s identity or the theme of an event. It is important to match and maintain the brand’s visual appeal in events, as it helps create a space for your brand in the minds of your viewers.
When it comes to events and meetups, interacting with the attendees and managing the event to enhance their experience is crucial. Incorporating features like polls, quizzes, or call-to-action buttons can drive engagement and add a touch of fun and excitement among them.
Maintain and check what is displayed on it, as it affects your brand image. Manually approving or disapproving posts to ensure only appropriate and relevant content is showcased is one step always to take.
List of Social Media Aggregator Tools for Events
Social media aggregator tools for events collect and curate content from various social media sources. These tools are invaluable for events, enhancing engagement by showcasing attendee interactions, feedback, and experiences.
Here’s a brief of top social media aggregating tools:
Explore Tagbox for successful event planning with live polls, Q&A enhanced attendee experience, and authentic UGC for broader reach.
A popular tool that aggregates content from multiple platforms using hashtags, mentions, or keywords. It offers customizable walls, making it ideal for events that match their branding, acquire UGC rights, creators form, publish content on social channels, snap up, reporting and analytics, and social wall tools.
If you work in hospitality, retail, or education and need help simplifying event management using user-generated content to build strong connections, Tagbox is the solution you’ve been looking for.
This platform aggregates content and allows for moderation, ensuring only relevant and appropriate content is displayed during events. Not limiting themselves to that, Tint also gives valuable customer insights, social scheduling, and publishing.
If you want to acquire rights from users for their content before sharing, Tint can help you with that and provide detailed analytics and reports on your campaigns.
Personalize your content, display it at webinars or events, and boost your engagement with this tool.
With its simple interface, Juicer allows for content aggregation and offers customization options to align with event themes.
Encouraging viewers to create and share more content with others and helping brands reap benefits through your social wall.
This tool offers content aggregation from multiple sources and channels, digital display, filtering, and customizing content feed. Not only that but like other mentioned tools, it caters to a wide range of industries and businesses.
Previously known as Tweetwall, it specializes in displaying tweets in real-time, perfect for events wanting to track Twitter engagement.
Set up engaging social walls anywhere with Everwall. This tool enables its users to collect and curate social media content and display them on screens at increased benefits.
Other key offerings include- moderation for maintaining content relevancy, management, personalization for style and design alignment, and better brand image creation.
Display your social media content on screens with Curator.io. From analytics to gathering content from multiple sources like Facebook, Twitter, and more.
This tool focuses on aesthetics, offering visually appealing displays of aggregated content suitable for events prioritizing design.
Hashtag and user-friendly, helping you make your content brandable with advanced filtering, Curator.io is your tool to enhance your social marketing efforts.
These tools, each with unique features, help events amplify their digital engagement, fostering community and interactivity among attendees.
Tips on Maximizing Social Media Channel Potential for Websites:
Leveraging social media channels for websites can significantly boost engagement, traffic, and brand awareness. Here’s how to maximize this potential:
- Display Social Content
Integrate feeds from social platforms like Instagram or Twitter directly on your webpage; you can also display live content that is trending and fresh. This showcases real-time engagement and keeps your social walls updated.
- Create Shareable Content
Create content that encourages sharing by your followers, as this can lead to broader reach and more visibility. Whether it’s a post, infographic, or video, include social sharing buttons to facilitate easy sharing by visitors.
- Promote Exclusive Offers
Use your social channels to break into a new customer base and attract them using the strategy to offer exclusive deals or content for your website visitors to move them towards purchasing, driving traffic between the two platforms.
- Engage with Visitors
Respond to your website’s comments, shares, and mentions on your social media channels, as this shows your presence and activeness; not only that, but this also helps you know and understand your thoughts. This fosters a sense of community and shows visitors you value their engagement.
- Analyze and Adapt
Use analytics tools to track the traffic and engagement from social media to your website to perform better and bring in more and increase positive results. Adjust strategies based on what’s working best.
Case Studies: Success Stories from Websites and Events
Kansas City University
Kansas City University celebrated its commencement ceremony with a hybrid event featuring a social wall. They wanted to celebrate their students’ special day for those whose families could not attend, allowing families to join in the celebration from home.
The social wall aggregated moments from graduates’ social media posts that were uploaded using the hashtag created for the day and displayed on large digital screens in the auditorium.
The social wall allowed attendees to share their live posts on the wall, enhancing event engagement. The initiative successfully provided a unique experience, with KCU achieving its goal of making the event memorable.
Regarding social walls, you can access multiple benefits at once.
Cadbury South Africa launched a festive hashtag campaign to showcase their Cadbury Festive Range during the winter holidays.
They utilized sizeable digital signage displays nationwide to present user-generated content, influencing others to purchase through this hashtag campaign.
The primary objective was to introduce their limited edition chocolate bars and products while engaging customers. By encouraging the hashtag, Cadbury encouraged customers, created a social buzz, and fostered brand loyalty.
This creative marketing strategy promoted their products, celebrated the brand during the holiday season, and achieved the goal.
Over to you
Now you know the basics of social media feeds in digital and event spaces, you understand how they can benefit your brand in building a positive image and getting results.
With the help of social media channels, content created and shared by your customer, and collaboration with influencers or other brands, you can help you stay ahead of the competition, connect with potential consumers, and grow your business.
So, without further ado, start your journey and encourage Continuous Engagement and Interaction using the existing content.
FAQs on Social Media Feeds
What is the difference between Social Media Walls and Feeds?
A social media wall is a digital display of social media content, where content is collected content from various platforms. Social media feeds are the regular content that helps brands update users and interact with new audiences.
You can use social media walls at events, meetups, brand websites, or retail spaces to increase engagement and further connect them with the brand.
How can I customize my social media feed to align with my brand’s values and messaging?
Display content that matches your brand’s vibe, value, and messaging. Before posting content or displaying it on digital screens, select themes and colors and customize it per your requirements and brand style.
Choose something that mirrors your brand and promote your products effectively. Additionally, moderating the feed ensures that only content upholding brand values is showcased.
Are there any privacy concerns when displaying UGC on a social media wall?
Privacy concerns can arise when displaying user-generated content (UGC) on a social media wall. As a brand, you must respect and stay by the rules and ask for the creator’s permission before resharing their content on your website, social accounts, and events.
Sharing UGC without permission might infringe on users’ rights, especially if the content is personal or sensitive.
How do social media walls and feeds impact SEO and website traffic?
Social media walls and feeds can positively impact SEO and website traffic. Integrating fresh content from social media channels onto a website can boost user engagement and dwell time, factors that search engines value.
Additionally, showcasing user-generated content can enhance authenticity, potentially leading to more inbound links.