Upendra Goswami

Managing user-generated content is one of the biggest opportunities for event marketers. Attendees capture hundreds of moments during conferences, festivals, exhibitions, graduations, and brand events — from stage highlights and behind-the-scenes moments to attendee experiences and brand interactions. But when you want to reuse that content across your event website, social media channels, digital screens, […]

Christmas is not just another holiday on the marketing calendar—it’s the most competitive advertising season of the year. Brands across retail, eCommerce, FMCG, fashion, electronics, and gifting fight for the same thing: attention from high-intent shoppers. This is where DOOH advertising ideas for Christmas start to outperform traditional formats. Unlike static billboards or print ads, […]

A hashtag aggregator is a tool that collects, curates and displays publicly available social posts tagged with specific hashtags from multiple social platforms into a single dashboard or embeddable feed for monitoring, UGC curation, event walls, analytics and campaign reporting. Why Hashtag Aggregation Matters in 2026 In 2026, social media remains at the core of […]

Do you also struggle to keep your attendees engaged throughout the event? You’re not alone. One of the best things you can do in this case is implement a digital photo booth at your events. Be it your events, conferences, weddings, or any other function, these digital booths will steal the show and take engagement […]

Organizing alumni events can often feel like herding cats—trying to engage diverse groups with varying interests and schedules while ensuring everyone feels included. By tapping into creative and entertaining alumni event ideas, universities can transform these gatherings into memorable experiences.  Incorporating humor and interactive elements boosts participation and develops a sense of community among alumni. […]

Event marketing has always been important for businesses to spread brand awareness and attract new clients. 60% of marketers believe that events are the most essential marketing channel. The essentiality of event marketing is undeniable, and 52% of CEOs believe that successful event marketing comes with higher ROI.  Businesses should learn the correct roadmap to […]