April 18, 2024
As a marketer, you might seek ways to build trust among website visitors and create a credible image for your brand. Well, your search is over! A Social wall is the solution you are looking for. In this blog, we’ll delve into inspiring social wall examples that showcase innovative designs, successful implementations, and impactful strategies.
A social wall collects and displays content from social media channels, which is showcased on the brand’s webpages, at events, or in-store screens, It can effectively help in enhancing brand visibility and reputation.
Not only does a social wall display your products and services in eye-catching layouts, but it can also help you increase your conversion rate and keep your buyers informed and updated.
But what about event engagement, you might ask?
Well, with these digital social media wall displays, you can help physically present audiences mingle with online attendees and participate in content creation.
Do you still need more convincing that social wall tools are what you might lack in your marketing approach, irrespective of the industry you cater to?
Go ahead and read about the world-famous brands below as they explored and integrated social walls to win the race.
Inspiring Social Wall Examples
Social walls are becoming a familiar trend among companies as they use them increasingly for their events. These walls allow attendees to connect and share their experiences in real time.
Check out how brands bagged the benefits of social wall and get the inspiration from social wall examples, you need to take a step ahead.
Hybrid, Virtual, and in-person Event Social Wall Example
Social walls are becoming a great addition to virtual and hybrid events to engage attendees and promote interaction. Below are a few examples of event social walls to give you an idea of what they can do to your events.
1. National Geographic Storytellers Summit Virtual Event Wall
National Geographic’s annual Storytellers Summit was transformed into an online interactive session, inviting people from all over the world to share their stories.
This event allowed participants and virtual event attendees from all over the world to enjoy and get an all-inclusive experience. Through the power of social media feeds, the event’s reach was expanded, and attendees could interact instantly with storytellers.
2. Google Hybrid Events Social Media Wall Examples
Google used social media walls to make its events more engaging with live streaming and displaying avatars on digital screens. They set up screens that displayed social media posts to match their event by customizing the social wall with multiple themes accordingly.
This approach proved to be successful, making the events more appealing to both physical and virtual attendees.
Leverage the Power of Social Wall At Your Venues and Events.
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3. TEDx Community Event Social Wall
Another great example of a successful organization using incredible social walls is TEDx to enhance its events and create an engaging and inclusive environment for attendees and people who are not attending the events.
Not only did they display visuals to make their presentation more understandable, but they also emphasized displaying social media posts on screens during breaks to extract maximized benefits.
4. Cisco Global Employee Event Map Social Wall
Cisco’s hashtag campaign succeeded, thanks to the innovative styles they used on their social walls. The company used these digital screens to connect employees from different time zones and let each other know what the others were working on.
The campaign not only motivated employees but also engaged and increased brand visibility, employee satisfaction, and community engagement.
The Cisco social wall story is an excellent social wall example of enhanced employee experience achievement.
5. Copa Del Rey Live Hashtag Walls Display
Displaying a real-time social media feed during sports events can increase fan engagement and make them feel more involved, hence making them feel a part of the game and boosting its value.
A great social media wall example of this was during the Copa del Rey, a basketball tournament hosted by Spain’s league. They placed three digital social media wall displays right in front of the basketball court, successfully including their viewers as part of the event.
This social wall example showcases how you can effectively give people a voice and an unforgettable experience through digital screens.
6. DMEXCO Conference Social Media Displays
As we move forward with our social media wall examples of how companies and brands from all over the world used social walls, DMEXCO used social walls in their trade fair, taking it to another level.
Having a big social wall at your events or fairs is as essential as paying attention to its positioning. It helps people to stay updated and reminds them to use the official hashtags, which generates buzz, increases brand visibility, and encourages others to participate.
Leverage the Power of Social Wall At Your Venues and Events.
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Social Wall on Website Examples
When it comes to social walls, they are not limited to transforming your events; instead, they can be used to bring about a drastic change to your web pages through authentic content display to visitors. Learn more about this in this section.
1. Sony Music Depeche Mode Movie Promotion Social Walls
Sony is a world-famous company; they used social walls to display fans from all over the world at the launch of their SPIRITS in the Forest movie. They displayed their fan’s stories and love for the band as it increased over the years.
This created a global connection among the band’s devoted followers. The official microsite for the movie launch showcased the best hashtag content from Twitter and Instagram on a live social media screen.
Through this innovative use of social media, Sony Music was able to engage Depeche fans and create excitement around the SPIRITS in the Forest movie premiere effectively.
2. Dallas Mavs NBA Website Team Social Media Hub
The Dallas Mavs understand the value of social media platforms and the impact and effect they can have on your success. They used social media to connect with fans in real-time, even if they were not at the stadium.
With this strategy in their plans, they share high-quality content regularly on their social media pages.
They also have a social hub on their website that gathers posts from different social media channels and puts them in one place, matching the team’s look and feel.
3. Hashtag Twitter Feed
Twitter feeds are another way to bring and hold the attention of your website visitors, as it is one social media platform that allows its users to share their thoughts and opinions using textual and visual content.
As a brand, you can ask your social media followers to participate in the hashtag campaign and get a chance to get featured on your website through the social wall feature of real-time updates. This not only works wonders on boosting your brand visibility but also leverages user-generated content.
4. Instagram Hashtag Gallery
What if we tell you that you can bring your social media game to help people let your customers and potential consumers learn more about your brand? Not only that, but you also create and flaunt your social media wall on your web pages to lure your visitors into making a purchase.
Website social walls are a great way to increase your conversion rates, as it is your chance to show authentic user-generated content combined with content created in collaboration with influencers. This way, you can display your social proof and instantly influence viewers.
Leverage the Power of Social Wall At Your Venues and Events.
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Digital Display Social Wall Examples
In this last section about the social wall, we will discuss how to take your social media content to digital displays in public spaces to capture more viewers’ attention and increase your chances of a higher conversion rate.
Go ahead and read yourself how your competitors did it.
1. Eleven Sports Media Engages Fans With Social Wall
Eleven Sports Media is a UK-based company that helps sports organizations engage with their fans. They provided a web-based solution for one of their clients to display sports club content on large screens during sports events through their Stadium TV product.
This enhanced the fan experience by providing real-time content and helped the organization achieve its goals.
2. Etihad Arena Boost Visitor Engagement with Digital Social Wall
Etihad Arena in Abu Dhabi implemented an interactive social media wall that creatively showcased fan excitement using the hashtag #etihadarena.
This display was prominently featured on large screens and pillar wraps, engaging and encouraging attendees to join the conversation. As a result, there was a remarkable boost in fan enthusiasm and event success.
3. Kansas City University Celebrated Commencement With a Social Wall
Kansas City University hosted the commencement of their recent pass-out class in a unique and memorable experience for all involved. KCU aimed to revolutionize the event by embracing a hybrid format, allowing remote participation for families and friends.
Driven by the #KCUGrad2022 hashtag, displayed real-time content from various social media platforms on large digital screens throughout the venue. This interactive social wall exceeded the audience’s expectations.
4. Social Media Wall Boosted Attendee’s Engagement at Sunburn Music Festival
Sunburn, the top electronic dance music festival in Asia, attracts brands that cater to young audiences. To make the festival experience more engaging, a digital engagement component was added through Social Wall.
This social wall integration led to increased user participation, with users sharing posts and reaching millions of people, generating millions of impressions. Most of the interaction came from Android and iPhone users, showing Sunburn’s adaptation to the digital age.
5. Oxfam Social Wall Turkey Syria Earthquake
Oxfam, a charity organization, collaborated with London Fashion Week to promote their initiative and provide earthquake relief in Turkey and Syria.
Their primary goals were to engage people, promote event hashtags, and display user-generated content on screens without relying on social media.
To achieve these objectives, Oxfam used a social wall, which helped them spread the word about their cause, raise donations, and generate more event-related content.
6. Pleasant Grove Manila Creek Stake Use a Social Wall
Pleasant Grove Manila Creek Stake used digital screens to display content through captivating social walls with the hashtag #remembertrek to extend their events virtually.
Members could share their experiences and thoughts, and the social wall bridged the gap between physical and virtual participants.
This proves that social walls can help organizations enhance community engagement by seamlessly uniting in-person and virtual participants.
Leverage the Power of Social Wall At Your Venues and Events.
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Wrapping Up!
As we conclude this blog, you must have already understood the social media wall examples the value and the benefits that can be brought to your brand through social walls.
It is the extra innovative steps you take towards maintaining an engaging environment throughout, choosing the right themes to match the vibe, or going with a specific event hashtag to take your reach to the next level.
These efforts can result in expanded reach, increased sales, or make your events more interactive and informative.
So what’s the wait for? Get started and create a social wall in your social walls at your events, on the website, or in-store screens today!
