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Engagement

How NEXT Hotel (A Savoy Signature Property) Mastered Guest Engagement with its Social Wall

Discover how NEXT, a Savoy Signature Hotel, successfully leveraged a Social Wall to connect with its modern, social-media-driven guests, ensuring the hotel's unique identity remained the star.

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Savoy Signature
What is Savoy Signature?

Savoy Signature is a premium hospitality brand based on Madeira Island, Portugal. It represents a collection of luxury hotels and resorts including Savoy Palace, Royal Savoy, Saccharum, NEXT, and Calheta Beach renowned for exceptional guest experiences, a strong focus on sustainability, and deep engagement with the local community.

The Challenge

The Challenge

What is the primary purpose of using a social wall for Savoy Signature?

Social Media Wall shows real photos and videos shared by guests on social media using the hashtag #Hotelnext, #Nexthotel or mentioning the official Instagram handle, @hotel.next.

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Social Walls by Taggbox makes guests feel featured and excited, encourages them to share their moments, and creates a lively, engaging atmosphere inside the hotel. Additionally, part of the display is dedicated to communicating key information about what’s happening at the hotel, such as parties, events and other on-property activities.

Benjamin Campoverde Vivar Digital Marketing Manager, Savoy Signature

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The Solution

The Solution

How Social Walls help Savoy Signature?

The social wall builds trust through real guest content, increases brand visibility, and inspires future The Social Wall benefits the hotel by creating a stronger connection with guests, speaking their language in a modern, bold and dynamic way.

By showcasing real guest content, it builds trust and authenticity, increases brand visibility across social platforms, and inspires future guests to engage with and experience the hotel for themselves.

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The Results

The Results

What are the key goals of using a social wall?

  • Event Promotion & Revenue Generation The Social Wall is used to promote on-property events, increasing guest participation and supporting ticket sales for parties and special experiences.
  • Guest Guidance & Trust It helps inform guests about available activities and what’s happening at the hotel, building confidence and making it easier for them to engage with the hotel’s offerings.
  • Engagement & UGC Activation By encouraging interaction and social sharing, the Social Wall increases guest engagement and boosts user-generated content through tags and mentions.

How does the Social Wall add value to the NEXT guest experience?

The Social Wall enhances the NEXT guest experience by keeping guests informed, inspired and connected throughout their stay.

It highlights what’s happening at the hotel in real time — from parties and events to social moments — encouraging guests to take part and feel involved. By showcasing authentic guest content, it creates a sense of community, reinforces trust, and reflects the bold, dynamic and trend-driven spirit that defines NEXT..

Social Wall Analytics?

Instagram

Platform Used

Instagram.

Hashtag Campaign

Source

Hashtags and Handle.

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Displayed at

Hotel Lobbies, Lounges, and Common Guest Areas

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Use our audience engagement tools with Social Wall for LIVE in-venue user participations and interactions.

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