How NEXT Hotel (A Savoy Signature Property) Mastered Guest Engagement with its Social Wall

How Social Walls help Savoy Signature?

The social wall builds trust through real guest content, increases brand visibility, and inspires future The Social Wall benefits the hotel by creating a stronger connection with guests, speaking their language in a modern, bold and dynamic way.

By showcasing real guest content, it builds trust and authenticity, increases brand visibility across social platforms, and inspires future guests to engage with and experience the hotel for themselves.

What are the key goals of using a social wall?

• Event Promotion & Revenue Generation The Social Wall is used to promote on-property events, increasing guest participation and supporting ticket sales for parties and special experiences.
• Guest Guidance & Trust It helps inform guests about available activities and what’s happening at the hotel, building confidence and making it easier for them to engage with the hotel’s offerings.
• Engagement & UGC Activation By encouraging interaction and social sharing, the Social Wall increases guest engagement and boosts user-generated content through tags and mentions.

How does the Social Wall add value to the NEXT guest experience?

The Social Wall enhances the NEXT guest experience by keeping guests informed, inspired and connected throughout their stay.

It highlights what’s happening at the hotel in real time — from parties and events to social moments — encouraging guests to take part and feel involved. By showcasing authentic guest content, it creates a sense of community, reinforces trust, and reflects the bold, dynamic and trend-driven spirit that defines NEXT..