November 23, 2023
Staying significant while increasing sales altogether seems almost impossible. But what if we tell you that you can do both and even achieve your other many goals by incorporating a CTA or a call-to-action button into your social wall?
You can also spur your social media marketing strategy with this incredible and effective button, as it can move your sales up in the chart in this social and busier-than-ever world.
When these digital displays are famous for boosting engagement, another great benefit of social media walls, when combined with CTAs, is that you can attract potential customers, lure them into taking action, and hit your targets.
And what do these call-to-action buttons do, if not click-by-click, transform your followers into active participants?
In this blog, we will help you understand how you can get closer to your aim with the help of these magical buttons, their different types, and, lastly, the tips to remember. Start reading and learning now.
Importance of Social Wall CTAs
Stating the importance of a CTA in your social wall goes a long way; as we begin, let’s clarify why you should integrate them on your social wall for events and websites.
It brings an Increase in Sales
When it comes to making purchase decisions directly after witnessing the product’s authentic reviews, people prefer direct escape rather than going with another similar product that costs less but has no UGC linked to it.
You can use your CTAs strategically, port your potential customers to the checkout page, and benefit from increased sales. Not only that, but when it comes to CTA buttons, they create a sense of urgency among the viewers and motivate them to purchase.
Higher Conversion Rates
As a brand, showcasing your user-generated content on screens builds trust among the viewers and credibility. Regarding call-to-action buttons, they offer services on multiple levels, one of them being effectively boosting your conversion rate.
When you showcase your CTAs on your social walls at an event or on your website, it encourages them to check out your brand profile on social media channels and eventually convert into loyal customers.
Apart from that, according to statistics, CTAs that create immediacy among viewers have a 14% higher chance of conversion rate.
Connects the Offline With the Online
Placing a CTA on your social media wall can help you bridge the distance between offline and online shoppers. Ask your offline buyers to create and share content with the products they are buying and help others in making their purchase decisions.
This will not only help others in making an informed decision but also hasten their purchase process.
Types of Social Wall Call-To-Action Buttons
As we move further in our understanding of how a CTA on your social wall can help you achieve your goals and go toward success. Here are a few examples based on different objectives; learn more about them.
Product Launch Event: Engagement CTA
As a brand, you must launch new products and want to engage your current customers with the event. Ask your buyers to create and share content with the new collection, which helps newbies trust you and convert into loyal customers.
Here, you can display your social wall with captivating and credible visual content to increase engagement and attract new customers.
Spread Your Reach: Follower Growth CTA
As a well-established brand, you might find yourself in the situation to boost your follower reach on your social media channels, eventually increasing your sales.
Display your social wall screens and in-store screens to magnet offline customers. You can also use multiple features of social wall and put up a QR code that will directly lead them to your social media pages or website.
Increased Event Engagement: Participation CTA
Encourage your event attendees to join in the fun! Invite them to participate by scanning a QR code or using the event hashtag on the CTA. This way, they can proudly display their posts and stories on screens for everyone to see.
Consider featuring live content from your current customers on digital displays. A Call-to-Action button can also prompt them to complete a survey or provide valuable feedback with just a click or scan of the code.
Website: Lead Generation CTA
Suppose you run an E-commerce brand; then you can display your social wall on your website and capture the attention of your visitors. Using CTAs on webpages goes a long way, as you can directly transport them to your e-commerce product page and increase sales.
If not, you can transfer them to the career page or lead form and add them to happy clients by flaunting your user-generated content. Do you know that adding your UGC into your content strategy helps in increasing up to 20% of website visits, along with effectively boosting the dwell time?
Additionally, including compelling visuals or emojis can help make your CTA more eye-catching and engaging.
Tips While Working With Social Wall CTAs
But as simple as it looks, working with CTAs and incorporating them into your social wall at different digital touchpoints can be tricky and damage your brand reputation or confuse your audience.
So, in this section, we will discuss some tips and tricks you must stick to.
Work on Keeping Your CTA Clear
The first note to remember is to make sure that you use straightforward language in your CTA. Don’t make it too long or complicated, as that can confuse its viewers.
Often more, it can also make your audience completely ignore your screens because the content on the button is not relatable to the visual content getting featured on the screens.
Guard The Relevancy of Your Content
After staying clear on your goals and what you need to achieve, you need to work on your social media feed that will be exhibited on the digital screens.
Maintaining the relevancy of your content is one primary task; see that you showcase only the appropriate and worthy content on your display, and the call-to-action button is about it.
Be Motivating And Instructive
As we know, you must keep the CTA and the visually captivating content in sync and simple. But doing only that much is not enough.
To achieve your aim efficiently, you must stay motivated through your call-to-action buttons and yet instruct your viewers on their next move; this will inspire them to move ahead.
Remember, analyzing your social wall before it goes live can help you avoid any unforeseen events.
Let’s Wrap Up!
Upon reaching the end of this blog, you must already be clear on all your doubts about CTAs and how they can spur your success speed.
Call-to-action buttons have a way to go around, encouraging people to take a step forward and helping brands to get an edge nearer to their goals.
So, why wait when you can engage and hike your sales with just one button?
