10+ Creative And Unique Instagram Wall Ideas For Events, Websites, and Digital Signages in 2025

Regarding marketing, brands often focus on key touchpoints like website optimization, hosting events, and using digital signage to spread the word. While these touchpoints are essential for a brand’s online presence, what if none seems to work? 

If your website leads are not converting, event participation is low, and digital signage isn’t grabbing attention, it is time to rethink your approach. 

One key element that could make the difference? Instagram Wall ideas. 

Therefore, we have compiled some of the best Instagram wall ideas for your website, events, and digital displays. So, without further ado, let’s get into it. 

What Are Instagram Walls?

An Instagram Wall is a collected and curated collection of Instagram posts that can be showcased (embedded) on your digital displays, website, or different marketing touchpoints. 

There are a few different options as to what to display on your Instagram wall : 

• All of the recent posts.
• A curated section of your most recent campaign. 
• Instagram posts from your hashtag campaign 

Benefits Of Displaying Instagram Walls On Events and Websites

An Instagram Wall on event displays and websites can be beneficial in so many ways. Take a look. 

Makes The Event More Engaging 

Instagram is designed to engage users and grasp their attention. Using a curated wall of Instagram posts can be a decisive move for your event or website. 

Displaying a handpicked selection of Instagram content showcases the brand’s authenticity and creates a deeper connection with the audience. The curated Instagram Wall on digital display or your website turns them into a lively source of entertainment. 

Showcase Real-Time Social Proof 

Showcasing real-time posts from attendees and customers provides immediate social proof, eventually helping the brand or event build trust and credibility. An Instagram wall at your event would encourage attendees to see authentic experiences from real people like them and encourage them to join in or take action. 

Different Types Of Instagram Walls

Here are some of the different types of Instagram Walls. 

Instagram Hashtag Walls: An Instagram Hashtag wall is curated with all the posts pulled using a specific hashtag. Brands can use this to showcase their influencer marketing campaigns, hashtag contest entries, and more. 

Video Instagram Walls: These walls are curated with Instagram reels. They are best for showcasing user-generated content, such as unboxing and before-and-after videos, to convince potential customers about the products. 

Classic Instagram Walls: This wall is curated with all types of Instagram content, such as reels, photos, and posts with any hashtag. These Instagram photo walls are more relevant to your website or digital display as they help the target audience glimpse your brand’s essence. 

Step To Guide on How to Add Instagram Walls On Website And Events

Step 1: Go to SocialWalls. Log into Your Account. Click on Create Wall. 

Step 3: Name your wall and click on Create Wall. 

Step 4: A pick a source page will appear. Choose Instagram as your source. 

Step 5: Based on your requirements, pick your feed type (hashtags, handle, etc.) and click on Create Feed. 

Step 6: Click the Display button to showcase your Instagram wall on a digital display or website. 

Based on your device, generate the Display WalL URL. 

If you pick Cast, here are the steps you’d follow. 

• Mirror/cast your screen through Google CHROMECAST, MIRACAST Wireless Display, or APPLE TV 4K.
• Launch your Social Walls URL in the browser, and don’t forget to TURN ON the Fullscreen display.

10+ Instagram Walls Ideas for Popular Industries

Here are some unique ideas for Instagram Walls for different sectors. 

1. Entertainment Industry

In entertainment, Instagram walls offer brands an original way to interact with their followers. Brands can post cool graphics, fan art, and teasers of new projects or events on Instagram walls.

These Instagram wall ideas can also include behind-the-scenes material, and special interviews from the entertainment and music worlds can engage followers and generate excitement.

Utilizing Instagram stories to feature events, offers, or talent displays further increased audience engagement.

Interactive installations via Social Walls, such as polls and Q&A sessions, can enhance the interactive experience. This helps fans feel a deeper connection with the entertainment brand. 

2. Health Sector

In the health sector, Instagram walls on digital displays or websites are great marketing tools that educate and engage the public. They can showcase health tips, wellness challenges, and community initiatives that promote healthier lifestyles. Using aesthetically pleasing graphics and infographics can properly communicate complex medical information in a user-friendly manner. Highlighting patient success stories and testimonials fosters trust and authenticity, encouraging individuals to seek services. 

Clinics and healthcare providers can also utilize different  Instagram wall ideas on digital displays and websites to share updates on health programs, vaccination drives, and local health events. They can also spark meaningful conversations by featuring interactive content, such as quizzes about health facts or myth-busting posts. 

They can also collaborate with health influencers to further amplify their message. This would help them drive organic engagement and reach a wider audience. 

Example: OPTAVIA faced a challenge in creating a more engaging and interactive event atmosphere. This Instagram wall idea resulted in  6.4k posts being curated and showcased on Instagram walls, nearly 1.3m impressions, and an 83% positive sentiment. 

Read the entire case study here. 

3. Hospitality Sector

Speaking on behalf of the hospitality industry, Instagram wall ideas help project an establishment’s guest experience and offerings. Hospitality brands can use high-quality images of rooms, amenities, dining, hotels, and restaurants to build a strong digital presence.

User-generated content, such as guest photos and reviews, can be highlighted to share authentic experiences and build credibility. 

If you are a hospitality brand, this Instagram Photo wall idea should be at the top of your marketing strategy. You can showcase the wall on your website and rely on Social Walls’ Snap Up features to collect more user-generated content. 

You can also provide behind-the-scenes looks at staff interactions and preparations for special events, humanizing the brand. Showcasing such interactive content on your Instagram Photo Wall can help create a sense of connection with potential guests.

Example: Jack Astors, the giant restaurant chain in Canada, aimed to entice more visitors. As an experiment, they put their trust in Social Walls. Using the hashtag #JackAstors, they asked visitors to share the fantastic moment created in Jack Astor’s Bar & Grill on Instagram. This Instagram wall idea created a buzz around the restaurant. The results? 200% increase in footfall! 

Read the Case Study here. 

4. E-commerce Sector

Instagram walls on ecommerce sites can enhance customer engagement and brand reputation. For an ecommerce business, displaying products in beautiful settings, mostly user-generated content, can bring attention to the products offered and the lifestyle they are associated with. This is one of the best Instagram wall ideas you can put to work for your ecommerce store. 

In addition, incorporating user-generated content, such as customer reviews and style inspiration, can provide authenticity and build trust. E-commerce brands can enhance their website’s Instagram walls by using the themes and layout features of social walls.

These Instagram wall ideas can also highlight seasonal promotions and limited-time offers on Instagram walls to create urgency and drive sales.

Non-Profit Industry

For the non-profit sector, Instagram walls present a unique opportunity to showcase impact and mobilize support. 

Instagram wall ideas such as visual storytelling allow organizations to highlight the communities they serve, share success stories, and showcase the real-life impact of their missions. 

Instagram posts of volunteers at work or beneficiaries telling their stories generate empathy and encourage followers to volunteer.

Regularly updating Instagram walls can promote events, fundraising drives, and awareness days, encouraging community involvement and support. Interacting with followers via reels, live Q&A sessions, and interactive content can create a sense of community and urgency.

Social Walls’ live poll quizzes can help nonprofit organizations gather more content for their cause. 

Example: Oxfam successfully showcased its unique charitable initiative “Second-Hand Style” at London Fashion Week through a live event hashtag social wall.

The event was highly successful- 1.6k posts were collected, and 12M impressions were made with 80% positive sentiments. 

Read the full case study here. 

5. Events and Conference Industry

Instagram walls for events are an irreplaceable asset for creating excitement and promoting pre-, during, and post-event engagement. 

Event organizers with Social Walls can share captivating visuals and sneak peeks of speakers, sessions, and interactive experiences that will take place, generating buzz and encouraging registrations. 

During the event, real-time updates through photos and videos can keep followers in the loop and draw in late attendees. 

Engaging attendees by encouraging them to share their photos with specific hashtags creates a community.  This further helps to get user-generated content that enhances the event’s visibility. 

Post-event, Instagram walls can recap highlights, share key takeaways, and thank the attendees and speaker. Whether you’re using it to showcase engaging content on large screens or just as a photo backdrop, this technique helps solidify relationships and set the stage for future events. 

6. Travel Industry

Regarding the travel sector, Instagram wall ideas and Instagram walls themselves are pictorial travelogues that may motivate would-be travelers. By employing photographs of places, indigenous cultures, and experiences, travel companies can take their audience to foreign lands.

Material on the website’s Instagram walls, including tips on travel, itineraries, and inside information about various cultures, enriches the travel story.

It features user-generated content, where travelers post their experiences or tips, which creates a real sense of connection and promotes community participation. Featuring special offers or vacation packages through visually engaging posts can inspire followers to plan their next trip. Partnerships with travel influencers or brand ambassadors can enhance reach and credibility.

7. Sports Industry

In the sports world, Instagram walls, either on the website or on digital boards, are significant in creating fan interaction and community.

Players and teams can post content, ranging from game highlights to behind-the-scenes shots, giving fans an insider’s glimpse of their favorite sports. 

Eye-catching images of training sessions, player interactions, and community events build a strong bond between the brand and its followers. When brands feature user-generated content, including fan photos or reactions, they can commemorate their fans and create a sense of belonging.

Seasonal promotions, ticket giveaways, and interactive polls on Instagram stories can further build excitement around upcoming games or events. 

Example: Social Walls allowed NSC to collect nearly 1.8k posts displayed during the Target USA Cup event. The Instagram content displayed was engaging and collected 87% positive sentiments. NSC witnessed 353k impressions from its audience, showcasing great content on digital displays. 

Read the Full case study here. 

8. Consumer Goods Sector

In the consumer goods sector, website Instagram walls are creative ways to showcase products while creating an engaging brand narrative. 

Brands can leverage high-quality images and lifestyle shots to highlight their offerings and reflect their brand’s values and identity. 

Using storytelling on Instagram Walls through reels, photos, and more helps further the brand message and resonate with the target audience.

Integrating user-generated content, like customer reviews and photos, on Instagram walls increases authenticity and builds trust among potential buyers. Brands can also showcase promotions, discounts, and seasonal campaigns that attract attention and drive sales. 

9. Automobile Sector

In the automobile sector, Instagram walls on websites or digital displays provide a platform to showcase vehicle features and innovations. Brands can also highlight photography of new models, technology demonstrations, and driver experiences on Instagram walls. This aids in engaging car enthusiasts and potential buyers alike. 

Taking advantage of interactive content, such as polls about vehicle preferences or quizzes on automotive knowledge. These Instagram wall ideas create a sense of community among followers. Brands using Social Walls can use the Studio feature to involve their attendees via polls and quizzes. 

Brands can also incorporate behind-the-scenes glimpses into manufacturing, design processes, and events. This helps to create transparency and engagement with the brand. 

Besides, user-generated content showcasing the vehicles in real-life scenarios can provide authentic validation for potential buyers. Promotional campaigns featuring exclusive offers or test-drive events can drive consumer action and interest. 

Example: Royal Enfield created their Instagram hashtag #IntoTheMotoverse in a three-day event and invited the target audience to engage with the attendees. The results were excellent- 300% more engagement, and nearly 8k UGC was collected in three days. 

Read the entire case study here. 

10. Education Industry

In the education industry, Instagram walls can dramatically enhance engagement by sharing insights into academic programs, campus life, and student achievements. 

Schools and universities can post visual content that captures the environments, including events, clubs, and facilities. This would help to invite prospective students for a virtual tour. 

Highlighting success stories of alumni or current students fosters a sense of belonging and showcases the institution’s impact. Interactive content, such as Q&A sessions with faculty or campus tours through stories, can provide valuable information while encouraging questions and interactions. 

Promoting educational initiatives, scholarships, and open houses through visually appealing graphics can drive enrollment and interest.

Example: Facing the challenge of engaging audiences in a vast stadium setting, Bergen Community College discovered a solution that utilized social media interactivity (Instagram) and stayed within its budget: Social Walls.

The results were great; they increased 7X event engagement and 300% positive sentiment. 

Read the entire case study here. 

The Final Word 

Instagram Walls is not just a good-to-have brand marketing strategy; it must stand out. We have mentioned some of the best Instagram Wall ideas you can incorporate into your website and digital displays to gain more traction. The best part is that Social Walls equips all its users with features such as live polls, quizzes, and more that make the website or digital displays live. So what are you waiting for? Go ahead and try them to see the difference!