Jack Astor's Amplified Footfall with a Live Hashtag Campaign
Aiming to entice more visitors at their restaurants, Jack Astor's Bar & Grill, a leading restaurant chain in Canada put their trust in Social Walls.
Success Metrics
About Jack Astor's Bar & Grill
Jack Astor's Bar and Grill is a popular restaurant chain with over 40 restaurants in Canada. Started in St. Catherines, Ontario in 1990, it soon expanded to other provinces like Quebec, Newfoundland and Labrador, Alberta, etc.
With over 200 in-house recipes and freshly brewed drinks and cocktails, Jack Astor's is known for its diverse menu and impeccable taste.
Forming Better Customer Relationships and Social Media Engagement
Jack Astor's cracked the code to serve amazing food and all there was left was to serve it to more people. They wanted to enhance their social media presence to attract more people.
Using their simple brand hashtag #Jackastors, they wanted the visitors to share the amazing moments created at Jack Astor's Bar & Grill.
They also aim to build a better relationship with their visitors and improve their dining experience.
WAt Jack Astor's, we have always wanted to give the best experience to our visitors. To us, that experience means much more than just good food. We want to leave a long-lasting impression, making it impossible for them to not return.
Leveraging UGC, Social Walls Helped Jack Astor's Increase Visitor's Engagement
Social Walls understands the power hashtags yield and hence helped Jack Astor's make the most out of them. Using Social Walls, the brand collected the user-generated content posted by people on social media using the brand hashtag #Jackastors and displayed it on their restaurant screens. With attractive themes and advanced AI moderation offered by Social Walls, Jack Astor's could showcase the content in the best way possible.
This created excitement among visitors as they could see themselves or someone they know being featured on the screen, encouraging them to use the hashtag more. Showcasing UGC on screens also gave a unique experience to visitors which eventually helped Jack Astor's build a better relationship with them
Social Walls Promised, Social Walls Delivered: 2x Social Media Engagement
Implementing Social Walls had a direct impact on the number of visitors at Jack Astor's; It increased by 20%! Not just that, watching other visitors on big screens led more people to use the brand hashtag, resulting in 2x more tweets posted with #Jackastors.
Thanks to Social Walls, more people discovered Jack Astor's Bar & Grill from their Social Media because of the increased use of the brand hashtag.
We were skeptical about our decision to trust Social Walls at first but within a few days, we knew that we had made the perfect decision. The excitement in our visitors of being featured on a restaurant screen was clearly visible. We could see them calling their friends, making videos, and uploading more stories using hashtags. It was amazing.
USE SOCIAL WALLS TO IMPROVE YOUR DYNAMIC DISPLAYS
Transform ordinary screens into dynamic experiences that keep your audience engaged with fresh social content, real-time interactions, and authentic UGC.
- Collect content from 10+ social platforms like Instagram, TikTok, Twitter (Now X). Google Reviews, etc.
- Social Walls has a myriad of themes and layouts to match your brand aesthetics.
- Use AI- moderation to display the best content on your social wall and eliminate anything inappropriate or duplicated.
- Try the "Reaction" feature and make your Event Social Wall interactive by allowing people to like the content they see.
- Encourage your restaurant visitors to share their reviews directly with you via QR Codes and custom URLs with the "SnapUp" features.
