Fresno State Enhanced On-Campus Experience With Social Walls
Discover how Fresno State University increased their prospective student confidence during campus tours, events, and festivals using student generated content.
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About Fresno State University
Fresno State is a public university that offers various undergraduate, postgraduate, and doctoral programs. The university emphasizes hands-on learning and preparing students for success after graduation. According to US News and World Report, Fresno is ranked among the best universities in the 2025 edition of Best Colleges.
Traditional Promotions Missed the Pulse of Campus Life
Despite the university’s efforts to make its website and promotional materials reflect the spirit of experiential learning, it struggled to truly capture the energy, and student experiences. Static content and curated visuals could not convey the real, lived stories that define campus life.
To bridge this gap, they wanted a more authentic way that would showcase their academic culture and attract prospective students.
Their Expectations :
- We wanted more than just polished brochures and static websites. We needed a way to truly reflect the energy, diversity, and hands-on spirit of our campus. Our goal was to create an authentic experience that celebrates student voices and gives prospective students a real glimpse into life at our university.
Showcased Real Student Content Through Social Walls to Reflect Campus Culture
Fresno State University discovered they already had a pool of social media content created by their students and shared across platforms. Recognizing this valuable opportunity, the university decided to strategically showcase this content on social digital signage throughout campus.
Using Social Walls, they curated and displayed student-generated content across lobbies, auditoriums, and student common areas. This approach was significant as it allowed Fresno State to amplify the genuine voices of its current students to appeal to and attract prospective students. During campus tours, festivals, and major events, these digital displays served as a window into campus culture that resonated with their dreams.
By letting current students’ viewpoint take center stage, Fresno State helped prospective students envision themselves as part of the university community.
What Fresno Had To Say :
- We realized that no brochure or website could capture the vibrancy of our campus quite like our students could. We encouraged them to share their experiences, and display that content through Social Walls. It helped us engage current students and gave aspiring ones a fresh look at our unique academic culture.
2X Engagement, 67% Positive Sentiment, 3X Lift in Confidence Among Upcoming Students
Showcasing student-generated content through Social Walls, Fresno created a positive atmosphere. The real-time display of photos and videos on digital signage gave current students a platform to be seen and celebrated. Meanwhile, for the visiting students and their families, it gave an authentic first impression of the campus life
This initiative led to a 2X increase in student content engagement and a 67% boost in positive sentiment around the university’s culture and community. Displaying these stories on campus screens using Social Walls helped unify the student body and gave future Bulldogs a genuine glimpse of life at Fresno State.
What More Can You Achieve With Social Walls?
Social walls go beyond content display, they actively enhance event engagement and brand presence. Here's how:
- Boost User-Generated Content: Encourage attendees to share posts using event hashtags. Displaying their content on social media walls motivates participation and amplifies brand interaction.
- Expand Social Media Reach: Attendees are more likely to share experiences when their content is featured, increasing online buzz and visibility.
- Enhance Event Experience: Social walls create a dynamic, interactive environment that helps attendees feel more connected and engaged.
- Track Real-Time Engagement: Monitor live social activity and gather insights to measure event impact and make data-driven improvements.
