Instagram Aggregator: Full Guide to Watch in 2024

Did you know Instagram users share around 1. 3 billion pieces of content daily? Imagine scrolling through this vast data and curating content for your website. Isn’t it daunting? Let’s face it: managing social media content is time-consuming. But you can effortlessly showcase your best Instagram content on your website with the help of Instagram Aggregators. 

It is a tool that will help you transform user-generated content into a great marketing tool. In this blog, we will dive deeper into the world of Instagram aggregators, exploring what they are, how they work, and much more. Whether you are a small business owner or a large MNC, this guide will provide you with all the necessary knowledge to use this helpful tool.

What is an Instagram Aggregator?

An Instagram aggregator is a tool that collects UGC from multiple sources, such as hashtags, and usernames, and displays it in one place. You can showcase the curated content from Instagram through tools like Social Walls on your website, events, digital signage, or any other platform. Using an Instagram aggregator offers numerous benefits: it improves brand authenticity, boosts engagement, and improves the overall user experience.

What can you aggregate on Instagram? Let’s Find Out

Instagram aggregators offer flexibility in the type of content you can showcase. Below are the types of Instagram posts that you can aggregate.

Instagram stories

Who does not love posting Instagram stories? Stories are a great way to keep your audience engaged. Aggregating stories featuring your brand or product will help foster community engagement and amplify your reach. You can add them separately from your content, which will also be updated in real-time.

Instagram Posts

Instagram posts are the classic images or short videos shown on the feed. Mindfully collecting them and displaying them on your social walls with the help of an Instagram aggregator will help reach more audiences.

Instagram Reels

Reels are the most powerful way to boost engagement. Featuring reel content on your website, events, or any other digital platform will improve engagement and storytelling. Research indicates that viewers are more likely to trust brands that authentically showcase their customer’s reels, videos, and visuals.

Instagram Carousels

Another option for displaying a photo feed of your events is carousel posts, a series of photos on the go. This format is ideal for storytelling, product showcases, or providing step-by-step instructions.

Sources From Where You Can Add Instagram Posts

The best Instagram aggregator will offer several ways to source content for your aggregated feed so that you can embed them anywhere on your website, live event, etc. Here are some primary ways:

Handle

This source refers to the unique username or handle of any Instagram account. By specifying the handle, you can pull in all public posts from that particular account to your aggregated feed. This will help showcase the content of any specific brand, influencer, or public account. By strategically selecting accounts to aggregate, you can create an engrossing and informative content feed that will resonate with your target audience.

Hashtag

A hashtag is a keyword preceded by a # sign that separates a particular type of content on Instagram. Instagram hashtag aggregator will help generate content around a particular theme, topic, or event and you can easily display them on your live hashtag wall.

Also Read:- How To Create Live Hashtag Feed For Your Next Event

Mention

A mention occurs when a user includes another user’s username in their stories. Some aggregators may offer the ability to pull in posts from specific accounts mentioned, which will help you discover content related to your niche.

Tagged

This refers to the post where a particular account is tagged. By specifying that tagged account, you can capture their posts, which will help display user-generated content for a particular brand or product.

Personal Account

A personal account is your own Instagram account. Aggregators allow you to include your posts in the aggregated feed enabling you to showcase your content alongside other relevant stuff.

Video

Who needs to become more familiar with the reels? Of all the types of posts, the best engagement you can receive is from the videos. Some aggregators allow you to fetch only the video-related content and create a feed. These video-focused feeds will help in creating awareness and engagement for your brand.

How Instagram Aggregators Work Magic

Instagram aggregators gather content from Instagram pages using Instagram API (Application Programming Interface). Installing Instagram API gives access to public posts associated with the relevant hashtags, usernames, or locations. The aggregator then pulls in the relevant posts and displays them according to the user’s preference. Some tools like Social Walls allow you to continuously monitor Instagram for new content and update the feed in real time.

Find Your Perfect Instagram Aggregator

1. Content Customization

A good Instagram aggregator gives you the freedom of creativity. Look for tools that allow you to customize your feed, including options such as changing BG color, font, size, display template, etc. Content customization ensures that the feed resonates with your brand theme and meets the purpose simultaneously.

2. Responsive Design

The aggregated content should look great on various devices and screen sizes. This feature ensures that your content is aesthetically pleasing, whether embedded on the website, events, or any other digital platforms.

3. User-Friendly Interface

A simple platform is essential for effective management, right? This attribute simplifies the process of content collection. Consider the following to check the aggregator’s user-friendliness.

• Navigation-  Can you effortlessly move through the platform features? 
• Layouts – Is the interface easy to understand?
• Easy functionality – Can you quickly grasp the aggregator’s functionality without complexity?

All these factors are essential while considering the user-friendliness of the platform.

4. AI Recommendation

Your best Instagram aggregator should offer intelligent features and ideas to suggest relevant content. AI can revolutionize Instagram by improving user experience and optimizing content delivery. It will help analyze user behavior and trends, which will further aid in creating engaging and relevant feeds and provide valuable insights to the users.

In Social Walls, AI recommendation is a prominent feature that helps event marketers add the best content to their walls. It gives a recommendation score for every post, according to which they can add the most relevant content to the Instagram wall or any other social media wall.

5. Real-Time Updates

Your Instagram aggregator must be real-time, so it should always display the latest Instagram posts promptly. It is the most crucial feature of modern time aggregators. It will give users a fascinating and ever-evolving experience as the platform will be fresh and up-to-date. Real-time updates keep users entertained, informed, and returning for more by feeding the users with updated content.

6. Compliance with Instagram Policies

Ensuring that the chosen aggregator adheres to Instagram’s terms and conditions is a must to avoid any legal issues. Instagram has strict guidelines regarding data privacy and content usage, hence an aggregator must have a compliance with it.

7. Scan & Upload Feature (SnapUp)

A convenient upload feature will simplify adding content to the aggregator. 

Snap-up is a feature in Social Walls that allows people to share content directly, without posting it on social media first. Please provide them with the QR created with the help of SnapUp and let them post instantly. It will help create a dynamic user experience and encourage more UGC.

8. Rights Management

This feature usually involves requesting permission from the content owner before posting their content. This guarantees that you are not violating any copyright laws.  An aggregator with rights management features simplifies obtaining necessary permissions, ensuring your content remains legally compliant.

9. Analytics and Insights:

Your Instagram strategy requires data-driven decision-making. Analytics and insights will provide you with data on how your aggregated feed is performing. Look for performance metrics like engagement, impressions, reports, and other relevant integration of analytical tools, which will help you measure the impact of different content and improve your overall strategy.

If you’ve created an Instagram hashtag wall, then the analytics feature allows you to analyze the performance of your hashtag campaign.

Discover the Power of Instagram Aggregation

Incorporating Instagram aggregators into your brand offers numerous advantages. Consider the following benefits:

1. Enhanced User Engagement

Displaying the user’s feed on social walls will make the audience feel more connected. They will feel that their efforts are valued, and hence, they will become more engaged with your brand. With the help of a social wall, you can create a dynamic feed that aligns with your audience during the event. It will make them feel unique and engaged.

2. Empowered Content Marketing

Instagram Aggregators are great for content marketing because they will ultimately contribute to building strong brand connections. You can create diverse content experiences for your viewers by mixing and matching various user-generated content. This will create a sense of authenticity which will set your brand apart from others.

3. Time and Effort Savings

Manually collecting and curating Instagram content and uploading it can be time-consuming. Instagram aggregators automate and simplify this process which allows you to focus on other aspects of your marketing.

4. Community Building

Showcasing user-generated content creates a strong sense of community around your brand. Your users feel valued and appreciated when they get featured. This creates a sense of belongingness and they feel that their efforts are valued.

5. Seamless Event Coverage

For seamless event coverage, Instagram offers a real-time and immersive experience. Collecting event-specific content and displaying it live will not only enhance engagement but will also create valuable content for event marketing. 

A Beginner Guide to Using Instagram Aggregators

To effectively utilize Instagram aggregator choose an aggregator that aligns with your needs and budget. You should create an account and set up the desired content feed. Some platforms offer free account creation, look for them so that you get to know about Instagram aggregators. You can customize the layout and appearance of the aggregator and then embed the feed on your website for the magic!

You can now monitor and engage with your audience and build relationships.

Top Instagram Aggregators of 2024

There are ‘n’ number of Instagram aggregators available in the market. Here are some popular options.

1. Social Walls by Tagbox

Renowned for its extensive customization options and integration capabilities, Social Walls is a versatile choice! It will effortlessly collect and curate content from social media, moderate your content with AI, and give in-depth analytics, API access, and custom integration options.

2. Tagembed

Tagembed is a popular Instagram Aggregator well-known for its user-friendly interface and other great features. It caters to businesses of all sizes as it has a tiered pricing structure. It offers features such as customized templates, real-time content updates, moderation tools, and analytics. Its adaptability to different budgets and requirements makes it a popular choice for brands.

3. TintUp

This platform is ideal for businesses that are seeking to foster audience interaction. You can measure the reach of your Instagram content easily. It will help you in decision-making and content optimization.

4. Flockler

If your brand aims to build a strong online community then this option is for you. This platform excels in content moderation and simplifies the process of tracking hashtags which helps you to discover the content more effectively.

5. Idukki

For businesses who are looking for advanced content moderation tools and analytics, Idukki is the solution. It collects UGC from various social media platforms like Twitter, Instagram, Facebook, Pinterest, etc. This tool also helps you gain legal rights from the customers to repost or use their content.

Conclusion

Instagram aggregators are powerful tools that can transform your website’s content strategy. By effectively using them you can enhance your brand engagement, foster stronger relationships, and uplift your business growth.

It’s important to note that the best aggregator depends upon the needs and wants of the business. The decision to look for the best Instagram aggregator should be influenced by factors such as budget, specific features, target audience, etc. Whether you’re a firm, an event organizer, or an individual looking to boost your Instagram presence, these tools restructure how you manage and display Instagram content.