Realise X Social Walls for SHEIN at Rockstar Energy Presents Creamfields 2025
Discover how Shein boosted social buzz 3.5× and inspired 2,500+ UGC posts by turning festival-goers into brand advocates at the UK’s biggest music festival.
Success Metrics
About Shein
Shein is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. Known for its wide range of affordable, on-trend apparel, accessories, and lifestyle products, Shein engages millions of Gen Z and millennial shoppers worldwide. With a strong focus on digital-first experiences and social engagement, Shein has become one of the most recognized and talked-about fashion brands in the world.
Scattered Festival Content Limited Real-Time Brand Engagement
At one of the UK’s largest music festivals, Shein aimed to stand out among 70,000+ attendees. The challenge was that user-generated content (UGC) was spread across multiple hashtags and platforms, making it difficult to unify the brand conversation. Without a central hub, the brand struggled to capture the excitement of the festival in real time.
To solve this, Shein needed a way to bring audience voices together, showcase authentic experiences live on-screen, and amplify engagement at scale.
Their Expectations :
- We wanted to amplify Shein’s presence at Creamfields in a way that felt interactive and authentic. Our goal was to drive UGC, connect with Gen Z and millennial audiences, and showcase attendee stories live on the big screens.
Bringing Festival Buzz to Life with Social Walls
Realise, in collaboration with Social Walls, helped Shein seamlessly integrate UGC into its brand activation at Creamfields 2025. Using branded hashtags, attendee content was curated, moderated, and displayed across big screens throughout the venue.
The Social Walls team worked closely with Shein to customize the display with brand colors, logos, and messaging—ensuring it matched the festival’s aesthetic. With real-time updates and active moderation, the wall became an interactive centerpiece of the activation.
This approach transformed festival-goers into active participants, encouraging them to post more just to see themselves featured on the massive displays.
What Shein Had To Say :
- The setup was quick and seamless. The Social Walls team exceeded our expectations with real-time support, customization, and flawless execution. It created an interactive experience that truly engaged our audience.
3.5x More Buzz, 2,500+ UGC Posts, and Stronger Brand Connection
The impact of Social Walls on Shein’s Creamfields activation was remarkable:
- 2,500+ posts generated using Shein’s branded hashtags during the festival.
- Social media mentions for Shein at Creamfields increased by 3.5x compared to previous events.
- The live social wall became a central attraction, with attendees actively posting just to see their content appear on the big screens.
- Post-event surveys showed 78% of attendees felt more connected to the brand because of the interactive wall experience.
What More Can You Achieve With Social Walls?
Social Walls aren’t just a display—they’re a driver of interaction, visibility, and ROI.,At Creamfields, this approach helped Shein not only capture attention on the ground but also multiply its digital presence—transforming thousands of attendees into brand champions.
- Spark More UGC: Motivate attendees to share their moments by featuring their content live.
- Grow Your Reach: Every post on the wall extends your brand presence across social platforms.
- Elevate the Experience: Turn your event into a two-way conversation where the audience feels valued.
- Measure What Matters: Track participation, impressions, and social buzz in real time to prove impact.
