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How MSI Global Alliance Turned Passive Attendees into Active Participants

Discover how MSI Global Alliance used LinkedIn Social Walls to amplify engagement and create a live, interactive event experience.

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What was the objective of using Social Walls at MSI Global Alliance conferences?

MSI Global Alliance wanted to increase audience engagement, showcase real-time social media buzz, and create a more interactive experience across their global events for law and accounting firm attendees.

The Challenge

The Challenge

What challenge was MSI Global Alliance facing before using Social Walls?

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Our event engagement lacked interactivity with no system to showcase real-time user-generated content from social media platforms.

Pauline Rottstock Head of Marketing at MSI Global Alliance

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Turn Passive Attendees into Active Participants

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The Solution

The Solution

How did MSI Global Alliance use Social Walls during their events?

We displayed live social media posts using event LinkedIn hashtags on large screens, encouraging attendees to share photos, videos, and comments in real time.

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The Results

The Results

What impact did Social Walls have on audience engagement?

Audience participation increased significantly with more attendees actively posting, interacting, and spending time around the displays creating a lively and connected event atmosphere.

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Would you recommend Social Walls for Conferences?.

Yes absolutely. We’d recommend Social Walls because they’ve enabled us to turn passive audiences into active participants and extend our event reach well beyond the venue.

Pauline Rottstock Head of Marketing at MSI Global Alliance

Which Social Wall feature was most valuable for MSI Global Alliance?

Moderation & Real-Time Updates

Real-time content updates and moderation controls were the most valuable features, allowing MSI Global to showcase relevant content instantly while maintaining brand safety.

Moderation Panel

Snapshot of Social Walls Moderation Panel.

Case Study Snapshot

Event Type

Event Type

Conference

Platform

Platform Used

LinkedIn

Feed Type

Feed Type

Hashtag and Account.

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