40K+ Impressions & 5X Surge in UGC: KCU's Event Turn-Out
Discover how Kansas City University hosted a memorable graduation ceremony with innovative Social Walls UGC solutions.
Success Metrics
About KCU's Commencement Ceremony
Kansas City University (KCU), founded in 1916, is one of the first osteopathic schools in the United States. This 106-year-old private, nonprofit graduate school has two locations: Kansas City and Joplin, Missouri. The 433 medical graduates from KCU's Class of 2022 are significant contributors to the physician workforce in Missouri and Kansas.
KCU has 48+ clubs and three intercollege athletic teams focusing on student life. To honor the Class of 2022 the commencement event was held at the Municipal Auditorium in Kansas City on May 7, 2022. However, the ceremony was held in Joplin at the MSSU Legget and Platt Athletic Center on May 8, 2022.
Making The Graduation Ceremony Memorable & Boosting Engagement
The event planned for Kansas City University was their commencement ceremony. The goal was to make the ceremony memorable for the graduates of The Class of 2022. The challenge was providing new experiences for the people involved so their families would not miss out on delightful moments. For this reason, KCU decided to host an engaging and memorable hybrid commencement ceremony that can be experienced by attendees in person as well as virtually.
The graduation ceremony was held at the Municipal Auditorium in Kansas City and MSSU Leggett and Platt Athletic Center in Joplin, Missouri. They decided to capture the delightful moments of 433 medical students graduating from KCU through a social wall. When creating social walls for hybrid events, nothing beats Social Walls, which is where KCU puts its trust.
KCU's Hybrid Social Wall: Redefining Commencement Approach
The 'Class of 2022' event was the first time KCU's commencement ceremony was hybrid, meaning graduates' families could enjoy it from their homes. KCU leveraged user-generated content, the ideal element to engage the event audience.
Social Walls helped KCU create a stunning UGC social wall which stood out to audiences attending the event online as well as offline. This innovative technology allowed graduates, families, and event attendees to participate in the event and how:
- User-Generated Content: Attendees' photos and videos bombarded social media, and with Social Walls, KCU was able to manage and turn it into a dynamic collage showcased on large digital social displays at the venue. This social wall encouraged more event attendees and graduates to post photos under #KCUGrad2022 to create more UGC.
- Real-Time Excitement: Attendees contributed to the vibrancy of the ceremony and encouraged others to share their experiences by showing happiness toward graduates and their families.
Hear what KCU authorities said about Social Walls:
"Two things stood out: outstanding customization feature and the ability to interface with video monitor display in real-time.`"
40K Impressions, +5X UGC Collected: Memorable Ceremony With Social Walls
The results that Social Walls provided were just what KCU desired. KCU wanted its commencement event ceremony to be engaging and memorable.
Here's how it fueled the ride:
- Enhanced Event Engagement: Spectators captured the real-time moments when they appeared on the social wall and shared them through a ticker, boosting engagement with 40K+ impressions.
- Increased Reach: The 5X UGC posts generated by graduates and attendees augmented the event's online visibility and increased website traffic.
Social Walls transformed the ‘Class of 2022’ commencement ceremony into a vibrant and engaging hybrid event, leaving a lasting impression on the students and attendees. Here's what KCU managing team had to say about Social Walls:
"The customer service team at Social Walls is available 24/7, which is majorly impressive and a huge reason why we contract with Social Walls to create event social wall. I greatly appreciate the hand-holding, calm support, and confident expertise that Social Walls staff provides me with every event.`"
Improve Educational Event Engagement With Social Walls
Create engaging social walls to transform your events with cutting-edge AI technology by Social Walls.
- Select from a library of themes or create your own custom design to match your event's vibe.
- Ignite rapid conversations with custom Reactions and let attendees express themselves interactively.
- Collect and display user-generated content from social media platforms like Facebook, Instagram, X, and TikTok.
- Customize your social wall with your brand colors, logo, and personalized styling for a cohesive event experience.
- Use AI-powered moderation to filter and showcase the best content for your social wall.
