TikTok for Event Marketing: Trends That Make Your Event More Engaging

Formals or Casuals—it doesn’t matter. A solid social media strategy is the actual dress code for filling your event with engaged attendees. In recent times, many event marketers have faced difficulty promoting their events. After investing so much in ads, they fail to acquire that level of engagement. Hence, they are moving towards social media platforms like Instagram or TikTok for event marketing. Promoting your event on such platforms can boost your event without any additional cost. 

Today, in this blog, we have developed some of the best ways to use TikTok for a successful event. Without much discussion, let’s begin: 

Why Should You Consider TikTok For Your Next Event 

TikTok has tapped into the pulse of the digital age. Because of its immense popularity, TikTok for event marketing has become a prime destination for event marketing. So whether you are having an annual event or a product launch event, here are some of the top reasons why you should also consider TikTok for event marketing:

Large User Base

If you promote your event on TikTok, then chances are that it will reach a larger audience. Why? Because of its large user base. With millions of active users, TikTok promotions provide an extensive audience to tap into. Hence, your event marketing promotion will eventually reach a larger audience, attracting more users. 

Hub for Engagement

When it comes to engagement, nothing is more engaging than TikTok.  With an average engagement rate of 2.65% by follower count, TikTok gives your event maximum event engagement. The visual nature of TikTok helps you effectively showcase your event’s engaging highlights behind the scenes, video teasers, and much more.

Target the Young Audience

Over 52.83% of TikTok creators are young audiences. If your event focuses on a younger audience, TikTok is the perfect choice because the platform is inclined towards GenZs and millennials. 

More Reach

TikTok promotions can easily boost your event’s reach and visibility. To achieve a broader reach, optimize your TikTok for event marketing, such as adding location and proper hashtags.

Try These Best Ways to Promote Your Events On TikTok

A huge benefit of promoting your TikTok for event marketing is its ability to reach the audience organically. Let’s look at some of the viral to promote your event in a much better way: 

1. Create Engaging Content

Creating engaging content is necessary if you want your event to go viral.  To promote TikTok for event marketing, you need to know your audience and what content they love.  It is advisable to keep your TikTok promotions videos short, up to 15 to 30 seconds. You can use various transitions, filters, sound effects, and captions to grab your viewer’s attention. Make sure to add a valuable call to action in your event videos and encourage your audience to share more about your event. 

2. Leverage Trends and Challenges

Following viral trends on TikTok helps you go viral much faster. Use viral TikTok trends like music, hashtags, or challenges in your event promotion videos. You can even host a challenge and encourage your followers to participate and share, increasing reach and engagement. 

3. Utilize Hashtags Wisely

Hashtags act as a roadmap for the users, they can simply navigate through and look for the relevant content. Try optimizing your hashtags in your event promotion video to get better results. Include proper keyword research, mix popular or niche hashtags, develop a branded hashtag, and measure your hashtag performance for your TikTok promotions. According to research, the TikTok algorithm prefers 5 – 10 hashtags per video. Make sure to maintain a balance between the number of hashtags. Don’t overuse or underuse the same. 

4. Engage with Influencers

Collaborate with influencers to elevate your event promotion strategy. Influencers act as trusted voices, supporting your event in a way that reaches new audiences. Take your time to find the best influencers around your event niche, and reach out to them for your event promotion. The beauty of TikTok event marketing lies in its reach and engagement.  According to research, Partnering with TikTok creators boosts view-through-rates by 193%. Search for influencer profiles that have a good number of organic followers. It will help you achieve the desired results and reach millions within a short span. 

5. Host Live Sessions

Engaging your audience in real-time is the most effective way to promote your event. TikTok’s live session feature helps you go live; your attendees can watch it on the app. You need 1000 followers to use this feature. Simply host the live session during your event and take advantage of this feature to the fullest. 

6. User-Generated Content

User-generated content is why viral TikTok trends catch on so quickly, it inspires others to follow the same. Simply encourage your audience to share their favorite moments during the event on TikTok. Some of the audience will eventually do it without much asking. TikTok for event marketing strategy helps you collect authentic user-generated content and gather social proof for your event. 

Also Read:- How to Watch TikTok on TV

7. Post-Event Highlights

Share event highlights, attendees’ testimonials, and a sneak peek of your post-event highlights on TikTok. This TikTok events marketing strategy includes photos and videos showcasing the best moments, key exhibitors, and attendee interactions. It also serves as insights for those who’ve missed it. 

8. Promote Early Bird Tickets

To promote your event, try selling early-bird tickets through social sharing. Create a buzz around your event by creating a compelling message about the value that early bird tickets provide. You can even do TikTok promotions by partnering with collaborators in your industry to promote this offer. Using this strategy can greatly promote your event and gain loyal followers. 

9. Interactive Polls and Questions

Interactive polls and quizzes can be a great way to promote your event on TikTok. The Voting Sticker Interactive Add-on allows you to add a voting topic and two options to your video ad and to increase user engagement. Polls and questions help you get valuable feedback from your audience during the event, understand their choices, and serve as room for improvement for your next event. 

10. Targeted Ads

TikTok offers various paid ads to promote your event. You can easily promote your event using this strategy. Ad targeting allows you to show your ads to certain users based on audience, demographics, interests, behaviors, and devices. Simply start by creating a business account and choose your ad type. TikTok provides various ad types, such as TopView, Brand Takeover, Branded Hashtags, etc. Use smart targeting, as this feature allows you to expand beyond your designated audience and interest. 

Display TikTok Social wall During Events For Better Audience Engagement

It is worth measuring your event engagement to measure the success of your event, as it helps you improve in future events. Event marketers spend much time researching and figuring out the best methods to keep their audience engaged throughout the event. Are you among them? Worry not because we’ll tell you how to create a TikTok wall for your promotions. 

Social Walls displays your TikTok feed on that big screen. Simply encourage your audience to share their favorite posts from the event on social media. Collect, Curate, and Display them during the event. This TikTok for event marketing strategy will help you enhance your event engagement, make your audience feel valued, and make the event fun. Here are some of the top features of creating a social media wall via Social Walls: 

• Easy feed collection 
• Scan QR and display content directly on the screen with Socialwalls SNAPUP feature
• Advance moderation to filter the best content
• Studio feature for interactive pools, quizzes, and leaderboards
• Visually appealing layouts to match your event theme and much more. 

Hence, using SocialWalls will transform your event at a greater level and enhance your audience engagement. 

Conclusion

It is no surprise that TikTok is a great platform for promoting your event. With such a huge potential, you can create a buzz around your event and enhance its engagement. With a growing base in recent times, TikTok is popular enough to game-change your event promotion. We have discussed TikTok for event marketing in various ways, from following trends and challenges to showcasing authentic user-generated content. We hope these viral TikTok trends have benefited you and given you insights to promote your next event. Remember to have a proper plan and pre-decided budget to get the most out of your event. Utilize tools like TikTok ads and expand your event marketing game to make it a success.