Top 10 Ideas on How to promote an event on instagram 2025

Want your event to be the talk of the town?  A big part is getting the word out to as many people as possible.  And where better to do that than on Instagram?  With nearly 2 billion active monthly users, it’s a powerhouse for reaching a massive audience.  Using the right Instagram event promotion tips and strategies, you can capture attention and spark excitement for your event. But why do we think Instagram is the best platform for event promotion, and how to effectively promote events? That is what we will be discovering in this blog.

Benefits Of Promoting Events On Instagram

Instagram is among the most popular social media platforms, but what makes it best for event promotion? Here are some of the reasons:

Audience Reach

We talked about Instagram’s massive user base, right? You can imagine your potential to connect and reach a vast audience. And the best part? The algorithm is designed to help you. It smartly suggests posts to users based on what they like and engage with so your event can reach the right audience, whether just around the corner or across the globe.

High Engagement

Better engagement with Instagram features is essential for attracting the attention of a vast audience, and Instagram features assist in that. Features such as stories, reels, live videos, and more create various touchpoints for your audience to connect with you. Building more connections eventually helps you reach your audience and attract them to your event.

Hashtags For Better Reach

Hashtags are always there to the rescue, helping you reach audiences with the same interests and vice versa. By creating and promoting a custom event hashtag, attendees can find and engage more readily with content surrounding the event. You can encourage attendees to utilize the hashtag, which helps your event extend its reach and visibility, allowing others to discover it. You can utilize these hashtags to showcase the content with hashtags during the event on an Instagram Wall. It surely will make your event more engaging, and tools like Social Walls will help you with tasks and smoothen the process.

Real-Time updates

Attendees often like to receive updates from the event, which builds authenticity as it ensures the event preparations are in full swing and that it will happen. Using Instagram stories and posts, you can also answer attendees’ queries. In simple terms, Instagram gives you access to establish direct interaction with attendees, and the same goes for the attendees.

Visually Immersive Marketing

Instagram is a visually dominant platform, which makes it perfect for event promotion. Visual content is more likely to attract attention, so high-quality graphics, videos, and interactive content captivate potential attendees and enhance brand image.

How To Create An Event On Instagram

Instagram now offers a feature that enables you to create Instagram posts with reminders of your upcoming events. Here is how you can use Instagram event feature:

1. Click the “+” sign in the top right corner to visit your profile.
2. Select the “Events” option.
3. Add the name, description, time, and place of your event.
4. Please choose whether you want to make it private or public.
5. Using the private event option, you can directly invite people or share the link to your event in direct messages or on different platforms.
6. In the Public event option, you can share it on your stories and different platforms.

To get a bigger audience, it is recommended that the public event option be used for your event instagram post,

Top Instagram Event Post Examples 

Instagram event promotion is a hit. Here are a few examples where brands have applied creative social media post ideas on Instagram to make their event successful.:

1. Coachella Music Festival

Coachella is one of the most famous music festivals in the world, and its Instagram promotion strategies are a masterclass in event marketing. The festival leverages Instagram in multiple ways to generate excitement months before the event begins.

Coachella uses Instagram Stories’ countdown stickers to build anticipation. Followers can set reminders to be notified when ticket sales begin or when artist lineups are announced. People usually stay excited about the lineup, wanting to know if their favorite artist is performing. The festival gradually reveals its lineup using high-quality visuals and teaser videos. These updates keep the audience engaged and talking about the event leading to the official launch.

2. Apple Launch Event

Call it perfecting a marketing gimmick or fans’ brand loyalty; everyone knows when an Apple launch event is happening. Apple is known for its sleek and minimalist marketing approach, and its Instagram event promotions follow the same. Every Apple product launch event is highly anticipated, and the company strategically uses Instagram to build hype. Apple releases short teaser videos that hint at new product launches. These videos create interest and buzz without giving away too much. These teaser videos lead to speculation and discussion among tech enthusiasts about the upcoming product.

Also Read:- 20+ Product Launch Ideas Tips for a Successful and Impactful Launch

Apple also takes an influencer marketing approach, collaborating with tech influencers and media outlets to amplify the event’s reach. These influencers, who have many followers, often receive early access to Apple products and generate additional buzz through unboxing and review videos.

3. Comic-Con

Comic-Con certainly knows how to catch the attention of cosplays, comic nerds, and many artists’ appearances. It is one of the most engaging and interactive pop culture events, and its Instagram strategy reflects that. The event focuses on building a community through user-generated content and interactive features. Comic-Con encourages attendees to share their cosplay outfits, panel experiences, and artwork using event-specific hashtags, which they repost on their accounts. By reposting this content, the event builds a community of fans, and as they repost content on their account, it creates excitement for audiences as they get a chance to be in the limelight.

Comic-Con shares exclusive footage from upcoming movies, TV shows, and comic book releases to maintain the excitement up to the event. These sneak peeks generate excitement among fans and drive ticket sales.

Also Read:- 12+ Best Event Gamification Ideas With Benefits & Examples In 2025

Top 10 Ideas For Instagram Event Promotion

To make it easier for you to follow, let’s divide the tips into pre-event, during-event, and post-event promotion. Whether it’s a fun networking event or you are executing a professional corporate event idea, these Instagram event promotion tips will help you attract the right crowd. 

1. Pre-Event Promotion

Pre-event promotion helps in generating the buzz for your event. To create that curiosity for your event, you can utilize these tips:

Teaser Posts & Countdown 

As mentioned in the examples of Coachella and Apple launch events, you can use teaser posts and countdowns to create excitement. Teasers create curiosity and excitement, prompting users to watch your updates. Start with teaser posts that gradually reveal details about the event. Use Instagram’s countdown sticker in Stories to build anticipation. If you want people to talk about your event, create a buzz using cryptic messages as teasers or dropping hints about the event to let people solve the mystery.

Event Announcement Video

Make a visually stunning video announcement, as they can capture audiences’ attention. Ensure that key details like the event’s purpose, location, date, and key attractions are included in the video. Videos perform better than static images on Instagram, making them a powerful tool for engagement. When making a video, make sure it is pleasing to the eye with great visuals, animations, texts, overlays, and more.

Collaborations with Influencers/Partners

With their large follower base, influencers can significantly impact your EV—partnered with industry influencers, speakers, or sponsors to expand reach and credibility. Influencers already have established trust and engagement with their audience, making their endorsements highly effective. You can also sanction some targets for the influencers and even provide some benefits to the attendees who attend through that particular influencer.

Engaging Polls & Quizzes

Instagram stories have polls and quizzes. Use them to connect with your audiences and note what they want or expect from the event. For example, you can create polls asking attendees about their expectations, preferred event activities, or artists they want to see.

Behind-the-Scenes Content

Everyone loves learning about the process and the hard work of hosting an event. Creating behind-the-scenes content is a great way to captivate and keep the audience engaged. Regular updates make your audience feel like they are part of your journey.

User-Generated Content Contest

Just like Comic-Con, user-generated content can help you create a buzz about your event. You can ask your attendees to generate content related to your event, which you can share on your social media handles. You can offer them free tickets and prizes in return for the content. This not only increases visibility but also creates an organic sense of community.

2. During-Event Promotion

You can create a great engagement during the event. Here are a few tips to catch the attention of people attending your event and also for the non-attendees.

Live Streaming

Showcase key moments from your event to engage the audience who couldn’t attend. Moreover, it also hints at the event you are hosting, and audiences can decide to attend next time. You can include essential speeches, special performances, and more in your key moments. Viewers can also comment and react to the live streaming, helping you get engagement.

Interactive Stories (Polls & Q&A)

Like polls and Q&A help for pre-event promotion, it also helps during. You can keep attendees engaged in story interactions, polls, and quizzes. You can use tools such as SocialWalls for that purpose, which not only enables you for polls but also enables you to generate results and showcase them.

Event Hashtag & Geo-Tagging

Encourage attendees to post content using your hashtag and use geo-tagging. This will help increase engagement at your event. Moreover, you can showcase user-generated content on a social media wall using your hashtag at the event. SocialWalls is an excellent tool for this. The tool helps collect and showcase content. Showcasing content from attendees works as an incentive and can encourage more attendees to post, helping you get more engagement.

Behind-the-Scenes & VIP Access

Behind the scenes and VIP access can develop a FOMO (Fear Of Missing Out) in audiences that aren’t attending. You can post meet-and-greets, artist-fan moments, and exclusive interviews on Instagram during the event, and hence, non-attendees eager to join next time.

3. Post-Event Promotion

Although the event is over, you must prepare for the next one! Here are a few tips for impacting the audience after the event and promoting your next event.

Thank You, Post

Show appreciation to your attendees, sponsors, and partners. This will help generate goodwill and encourage them to attend the next event. 

Highlight Reel/Recap Video

People love to relive the moments, so make a highlight reel or recap video of the event. Since it will relate to the attendees, you can expect reshares and engagement on that post. Highlight reels also keep the momentum of the event going.

User-Generated Content Share

Indeed, event attendees would have created related content. Share this on your social media handles and spotlight your attendees. To flaunt authenticity, you can also embed user-generated content on your website. This builds a community and encourages more engagement.

Testimonial Posts

Flaunt your credibility by showcasing testimonial posts. You must build momentum for your next event; showcasing positive reviews from attendees can build trust and attract future attendees.

Follow-up Call to Action

Follow up with your attendees by asking them about your event. For example, you can ask them to rate it on a scale of 1 to 10. You can also ask them to show interest in the next event using a follow-up CTA.

Conclusion

There you have it. These are some Instagram event promotion tips and tricks that you can use to catch audiences’ attention. Remember that an event becomes the talk of the town when a vast audience attends it. Using Instagram, you can quickly get a good number of attendees. So, the ball is in your court now; use these strategies to make your event a hit.