How To Display Instagram Feed On  Website For Free

Looking for ways to make your website stand out? One of the most innovative ways is to display an Instagram feed on a website. This helps brands enhance their online presence significantly. Believe it or not, displaying an Instagram feed on a website can reshape your brand. 

Feeling left out? Don’t worry, it is the right time to get back on track. If your Instagram feed is relevant, you can surely connect it with your website at any time. 

In this blog, we will guide you through displaying an Instagram feed on your website using Social Walls. 

Benefits Of Displaying Instagram Feed On Website

Take a look at some of the benefits of displaying an Instagram feed on the website. 

1. Increase Website Engagement 

An Instagram feed adds visual appeal and interactivity to your website, encouraging visitors to stay longer. Static websites often fail to capture attention, but incorporating an interactive element can help. This extended time spent on the website enhances the user experience while also sending valuable signals to search engines. 

2. Showcase Social Proof 

People trust each other. When brands showcase their Instagram with real users and influencers using their product, it helps them build credibility. This sport of validation helps visitors make decisions with confidence. Visitors feel more confident when they see other customers having a positive experience. Using the Instagram widget, you can embed product tutorials, testimonials, and case studies to help potential customers take the lead. 

3. Strengthen Brand Aesthetics 

The Instagram feed is often a well-curated representation of your brand online. When you display an Instagram feed on a website, you extend the visual identity to the website. This helps to extend the brand consistency and create a seamless experience across the platform.

4. Drives Social Media Growth 

When visitors see an engaging Instagram feed on your website, they are more likely to follow your account. An Instagram widget on a website creates a natural bridge between your visitors and your Instagram profile. This helps users create website engagement, but also creates opportunities for future post engagement. It’s a mutually beneficial loop: Instagram content boosts your site, and your site brings in new Instagram followers.

5. Improves Conversion 

Seeing is believing. When a potential customer sees others using or endorsing your product on Instagram, they’re more likely to trust your brand and eventually convert. Displaying an Instagram feed on a website directly influences the purchase behavior of your target audience. It reassures visitors that they are making the right choice in their purchase decision. 

6. Keeps Content Fresh Automatically

Maintaining a fresh website can be a time-consuming process, but an Instagram feed solves this issue with real-time updates. With Social Walls, your Instagram Wall on your website will immediately be updated as soon as you upload to Instagram. This helps save time and makes sure the website remains alive and updated at all times. 

7. Enhances SEO With Dwell Time 

When your visitors stay on the website for an extended period with the Instagram feed, it reduces the bounce rate of the website and increases dwell time. These are both positive signals for the search engines. As a result, search engines interpret these signals as indicators of valuable content, which helps them achieve a better ranking. Note that the Instagram feed does not directly enhance the ranking; however, contributing factors, such as an improved user experience, help to achieve this. 

8. Supports Visual Marketing 

Visual storytelling is key in modern marketing, and Instagram excels in this.  Showcasing an Instagram feed on your website brings that directly to your website, complementing the way you naturally promote. This also helps in enhancing your marketing strategy by visually showcasing your products and content.

It enables you to convey brand messages, showcase lifestyle content, and highlight promotions with minimal design effort. Whether it’s fashion, food, events, or tech, Instagram’s visual format on your website supports faster message delivery and greater emotional impact. Eventually, making more memorable brand experiences right from your homepage or product pages.

9. Encourages Community Interaction 

When you display an Instagram feed on your website, you show your followers and customers appreciation. Featuring Instagram content from hashtags campaign, Reels, mentions, and Stories on the website indicates a sense of inclusion for the audience. It encourages them to create content to be featured on the brand’s website. This user-centric and people-driven attitude enables the brand to create a loyal community, one that is excited to contribute and share positive experiences about the brand. 

Also Read: 20 Top Community Event Ideas for Engagement and Fun in 2025

Types Of Posts You Can Display On Your Website

Take a look at some of the Instagram posts you can display on your website.  

Instagram Reels 

Reels are a great way to capture attention, highlight brand personality, or promote products through entertaining and creative visuals. This helps users drive interaction and keep visitors engaged. Showcase Instagram reels on websites with the help of Social Walls. 

Instagram Hashtag Feed 

Display user-generated content by collecting posts from a specific hashtag. Hashtag feeds are ideal for campaigns, contests, and community building, which helps boost engagement and social proof. This helps the users of brands to highlight content from users who have used the branded hashtags.

Also Read: Live Hashtag Feed – Amplify Engagement and Visibility To Your Next Event

Instagram Mentions 

Social Walls enable users to display posts where others mention the brand. These serve as powerful testimonials that lend credibility. You can turn customer appreciation, influencer shoutouts, or product feedback into valuable trust signals for potential buyers by showcasing Instagram mentions. 

Instagram Tagged 

Instagram Tagged refers to posts where users mention or tag your brand’s Instagram handle, directly linking their content to your profile. These Tagged posts offer organic exposure and help build a sense of community. They highlight genuine interaction with your brand, increasing transparency and trust while motivating more users to engage with it. 

Instagram Stories 

Instagram stories are an ephemeral form of content that lasts 24 hours on the platform. They are visual, interactive, and short-lived, which makes them attention-grabbing. Displaying Instagram stories on the website allows your visitors to stay longer and engage with the fleeting content. 

What’s New In Social Walls? 

Social Walls, a tool for showcasing social content across multiple marketing touchpoints, has a lot in store. Let us take a look at it. 

AI-Powered Content Moderation and  Curation 

Social Walls now uses AI to : 

• Auto filter profanity and irrelevant posts 
• Curate top-performing posts based on engagement 
• Highlight UGC aligned with brand tone

Multiple Platforms Integration 

Unlike another platform, Social Walls goes beyond integrating Twitter and Instagram. With Social Walls, you can now showcase : 

• TikTok videos
• Threads Posts 
• LinkedIn 
• RSS feeds 
• Pinterest Board 

Hyper Customization and Branding 

You can now : 

• Match fonts with your website
• Change card styles 
• Themes and layouts
• Integrate a customizable CTA button 

Live Event Integration and Real-Time Feeds 

At virtual or physical events, Social Walls

• Display attendees’ posts in real time via SnapUp 
• Pulls in mentions from the event hashtags 
• Feature polls and Q&As live in the event 

Performance Analytics 

Advanced metrics are now available:

• Post engagement on the wall
• Time spent interacting
• Most impactful contributors

Guide on How to Display an Instagram Feed On a Website Using Social Walls

Here is a step-by-step guide to display an Instagram feed on the website using Social Walls. 

Step 1: First, log in or Sign Up to Social Walls. 

Log in to Social Walls if you are a user. If you are a new user, please register on the platform using a valid email address. 

After you log in to Social Walls Home, click “Start Now” and then “Next Screen.” Now choose the right network. 

Step 2: Choose The Platform 

Now select the Instagram connection type from the top tabs and then fill out the required fields. 

Choose one of the following to create an Instagram feed. 

• To enable Moderation on the connection, select “Manually approve posts before making them public”.
• Now, click the Display button and select “Website” as your source. 

• Pick your preferred CMS platform. Let’s say you have picked Wix as your CMS platform. 

3. Paste the publish code into the backend of the page

• Log in to your Wix account. 
• Select and edit the page where you want to embed the widget and apply changes to display it on your website.
• Click on (+) to add a new block, choose Embed Code, and select the Embed HTML option.
• Paste your copied code and click ‘ Update’ to complete the process.

Congratulations, you can now successfully display an Instagram feed on websites.

Display Instagram Feed On Website Directly From Instagram Embed Feature

Instagram also has the embed feature. If your account is public, it can be showcased on blogs and websites. 

Here’s how you can embed an Instagram post on a website using this feature. 

Log in to Instagram in a web browser, not on the Instagram app. 

• Go to the post you would like to embed, click on … Options in the top right corner. 

• Click Embed, then click Copy Embed Code. 

Note that if you cannot see the Embed, your post or Instagram account might be in private mode and cannot be embedded. 

•  The embed code is now copied to your clipboard. Paste it in your HTML editor. 

Important: If your account is public, you can turn off the Embeds setting without switching to a private account. If your content or profile is already embedded on a third-party website, it may take time for the embedded link to be removed.

The End Note 

Instagram is a popular social networking site that is changing how people see brands. As a result, brands are leaning towards displaying Instagram feeds on websites. We have mentioned all the ways you can showcase Instagram feeds on your website. So what is stopping you now? Go ahead and display Instagram feed on your website and see your brand grow by 3X.