300% Better Engagement & Over 8K UGC in 3 Days
Find out how Royal Enfield turned their extensive event into a massive success with Social Walls event display solutions.
Success Metrics
Riders Mania by Royal Enfield
Royal Enfield, a legendary motorcycle manufacturer since 1981, is synonymous with exploration and timeless design. Their iconic bikes are known for both style and durability and cultivate a loyal following worldwide. To further strengthen their community of riders, Royal Enfield hosted a three-day event - Rider Mania.
The event solely focused on uniting enthusiasts and celebrating their shared passion for the brand and the open road. At Rider Mania, Royal Enfield's challenge was keeping attendees' energy high and fostering a connected experience. Social walls provided the perfect solution, transforming Rider Mania into a vibrant and interactive event.
Boosting The Event Hashtag #IntoTheMotoverse & Maintaining Engagement
Keeping attendee interest high throughout a three-day event can be a significant hurdle for any organizer. This challenge is particularly acute for open-air events where customers often drift apart, leading to disengagement and missed opportunities.
To overcome this, Royal Enfield came up with their event hashtag #IntoTheMotoverse to keep the audience hooked and engaged. The brand wanted to promote their hashtag among attendees, inspiring them to post content using this hashtag and improve their social presence exponentially.
"The fan experience is an important part of sports events, and keeping fans in the spotlight can enhance that experience; and to respect that, we wanted a web-based solution to incorporate social feeds into our Stadium Fan Display product, Stadium TV.
Displaying User-Generated Content & Real-Time Interaction with Social Walls
Thousands of motorcycle enthusiasts were there at Rider Mania, but Royal Enfield needed a spark to keep the initial buzz alive for days. Social Walls delivered.
Live Streams, Social Walls, & Real-Time Engagement: Social Walls transformed Rider Mania into a community with:
- User-Generated Content:Photos and videos from attendees flooded social media, curated by Social Walls into a dynamic mosaic displayed on venue screens. This fostered a sense of community and encouraged more attendees to post under their #IntoTheMotoverse
- Interactive Excitement: Polls, Q&A sessions, and contests fueled real-time conversations, keeping attendees actively participating in the event and the brand.
"We displayed the social wall to increase in-event engagement and motivate more audiences to use our hashtag #IntoTheMotoverse for our Instagram campaign. Social walls proved to be an outstanding tool to showcase all the collected content."
8K Collected UGC & 3x Engagement: Success With Social Walls
Social walls transformed Rider Mania into a social media phenomenon, sparking a 3X surge in engagement and propelling the event into the digital stratosphere.
This started a series of content from almost every attendee and helped the client to generate more than 8000 posts under the event's hashtags with more than 2.3k UGC videos and 6.3k Images.
- Amplified User Advocacy: Attendees became brand champions, sharing their experiences on social media at an unprecedented rate. This exponential growth in content creation transformed Rider Mania into a thriving online community, boosting brand awareness and fostering a deep connection with the motorcycle enthusiast audience.
- Real-Time Excitement: Social Walls facilitated dynamic two-way conversations through polls, Q&A sessions, and contests. This kept attendees actively engaged throughout the event, generating a constant buzz that amplified the event experience.
At the DW Global Media Forum, this approach helped organizers not only capture attention on the ground but also unify the digital conversation - transforming 1,400 attendees into active participants in the event’s story.
Speed Up Your Automobile Event Engagement
Don't let your moto event sputter out! Social walls fuel high engagement with features designed to keep your audience revved up throughout the ride.
- Choose from a library of themes or create your own custom design to match your brand and event's vibe.
- Keep your social wall clean and relevant by automatically filtering out unwanted content.
- Let our AI engine suggest the most engaging content for your social wall, ensuring your audience experiences the best.
- Spark instant engagement with custom "Reactions" that let attendees express their enthusiasm in a fun and interactive way.
- Match your brand's colors, add your logo, and personalize your social wall to create a seamless brand experience.
- Empower attendees to upload photos and videos directly to your social wall, making them part of the event experience.
- Filter content based on visuals and surface the best motorcycle photos and videos with ease.
