Success with Social Walls: Oxfam's Welfare Event at London Fashion Week
Explore how Oxfam successfully showcased its unique charitable initiative 'Second-Hand Style' at London Fashion Week through a live event hashtag social wall.
Success Metrics
Introduction To Oxfam's Noble Initiative
Oxfam is a charitable organization working tirelessly to eradicate global poverty through various noble means. One of Oxfam's most incredible initiatives is ‘Second-Hand Style,’ which is for charity. The initiative first started 75 years ago and has been active since.
In 2023, the organization appeared at the renowned fashion saga – London Fashion Week and decided to donate its profits from the fashion event to the relief fundraiser for Turkey and Syria amidst the disastrous earthquakes.
Client's Vision Is To Boost Engagement And Create Awareness
The organization aimed to boost engagement throughout the event and create awareness among the audience about its charitable initiative. It also wanted to boost audience involvement by promoting its event’s designated hashtags, #FashionFightingPoverty23 and #FoundInOxfam.
Moreover, the organization wanted to use content collected from the hashtags and display it compellingly on digital screens during the fashion event. They wanted a way to upload content without using social media, and Social Walls was the perfect solution for them.
As said by Oxfam,
We were looking for a platform that offered both social aggregation and a studio for non-social media content as well as a feature to display the content in an organized and attractive manner.
Raised Awareness, Donations & Highlighted 'Second-Hand Style'
With Social Walls, Oxfam leveraged event's hashtag content to display live on a digital screen during the event, successfully raising awareness about its appeal to contribute to the Turkey and Syria earthquakes.
With the user-friendly features of Social Walls, the organization achieved its motive of displaying audiences’ content on big screens and clearly expressing its initiative “Second-Hand Style” as a charitable cause, generating donations from its achieved profits and collecting external donations.
In our client’s words:
Social Walls enabled us to run a live interactive feed at our fashion show at London Fashion Week that focussed on second-hand fashion and to raise awareness of our Turkey & Syria Earthquake Appeal.
1.6K Posts Collected, 12M Total Impression & 80% Positive Sentiments
Social Walls supported Oxfam in making a difference and raising awareness about the apprehensive situation in the earthquake-affected countries of Turkey and Syria. Social Walls allowed Oxfam to customize the design of the live feed to match the branding and event theme.
This helped Oxfam achieve 80% positive sentiments from audiences. Throughout the event, the brand collected 1.6K UGC with the help of Social Walls. Oxfam’s charity event hashtag content received a total impression of 12M, which is an excellent result.
ORGANIZE IMPACTFUL CHARITABLE EVENT WITH SOCAIL WALLS
Meet requirements for your charitable events, from well-curated content to moderating and customizing them according to the company’s preference.
- Post your appeals about the fundraiser on big screens to express your cause and initiative more clearly.
- Let attendees share their experiences with the "Snap up" feature, creating engaging and community-focused experiences for attendees.
- Showcase sponsors, donors, and other event supporters, providing them with increased visibility and recognition.
- Boost donations by highlighting fundraising campaigns and initiatives through real-time updates.
- Match your branding style, setting your preferred theme from the theme library.
- Personalize the look and feel of your social walls to match the vibe of your charitable events.
