What is Instagram Wall?
An Instagram wall is essentially a collection of public Instagram posts displayed on a platform outside of the Instagram app itself, most commonly on a website or at events.
How many ways can an Instagram wall can be built?
There are two main ways an Instagram wall can be built:
1. Showcasing your own content: This could be all your recent posts, a curated selection of your best ones, or even posts from a specific campaign.
2. User-generated content (UGC): This leverages posts that include a specific hashtag, mention your handle, or are tagged in a certain location. This can be a great way to show off positive customer experiences or build engagement around a particular event.
Why should you use Instagram Wall at Events?
There are several reasons why you should consider using an Instagram wall at your next event:
1. Boost Engagement: An Instagram wall can liven up your event and turn attendees into active participants. Seeing their photos and posts displayed in real-time encourages them to share more and interact with each other and the brand.
2. Generate Buzz: An eye-catching Instagram wall can be a fun and interactive element at your event, serving as a natural conversation starter and photo opportunity. People are more likely to share their experiences online if they see their photos displayed at the event. This can create a positive online buzz and spread awareness about your event.
3. User-Generated Content (UGC): By using a hashtag specific to your event, you can collect and display all the photos and videos attendees share on Instagram. This UGC becomes a goldmine of authentic content showcasing the event from the attendee's perspective. It adds credibility and social proof, acting as a form of free marketing.
4. Brand Awareness: Having your event hashtag displayed prominently on the wall keeps your brand at the forefront of attendees' minds. This can be especially valuable if you're targeting a new audience or launching a new product or service.
5. Data Collection: You can gain valuable insights into your audience by tracking the engagement on the Instagram wall. Analyzing the posts and hashtags used can help you understand what resonated with attendees and what you can improve for future events.
Where can Instagram Wall be used?
There are two main places where Instagram walls are commonly used:
Websites: Embedding an Instagram wall on your website can add a dynamic and visually appealing element to your content. It can be a great way to showcase your brand personality, user-generated content, or promote specific campaigns.
Events: Instagram walls are a popular addition to events like conferences, festivals, product launches, or trade shows. They can create a fun and engaging atmosphere, encourage user-generated content, and boost brand awareness.
How to Create an Instagram Wall with Social Walls?
Here's a general guide on creating an Instagram wall with socialwalls.com:
1. Sign Up and Log In: Head to Social Walls website and sign up for a free trial. Once you have an account, log in to the Socialwalls dashboard.
2. Create a New Feed: In the dashboard, click on "Create Feed" or similar option to initiate building your Instagram wall. Select "Instagram" as the social media source for your content.
3. Choose Content Source: Socialwalls offers a few ways to curate content for your Instagram wall:
Hashtags (#): Enter a relevant hashtag to collect posts that include it.
Handles (@): Specify an Instagram handle (username) to display posts from that specific account.
Mentions (@): Collect posts where your account is mentioned using the "@" symbol.
Tagged Locations: (if applicable) Curate content based on a specific location tag.
Personal Account: (if applicable) Display posts from your personal Instagram account.
Choose the method that aligns with your goals. For instance, use a hashtag to collect user-generated content or your handle to showcase your own posts.
4. Refine and Customize: Social Walls might offer options to further refine your content selection. These could include filtering by keywords, post type (photos, videos), or excluding specific accounts.
5. Design and Moderation: Social Walls likely provides a selection of pre-designed themes for your Instagram wall. Choose a theme that complements your brand aesthetic. You may also be able to customize the layout, colors, and fonts of the wall to further personalize it. Moderation: If using UGC, consider enabling moderation tools to filter out inappropriate content before it displays on your wall.
6. Display Your Wall: Once you're happy with the design and content, Social Walls should provide embed code to integrate the Instagram wall into your website. Alternatively, they might offer options to display the wall on a screen at your event.
What are the Benefits of Instagram Wall?
Here are the some benefits of Instagram Wall:
Keeps your website content fresh and dynamic: By automatically updating with new posts, an Instagram wall can eliminate the need for constant manual updates to your website.
Boosts engagement: An Instagram wall can encourage visitors to your website to interact with your brand by liking and commenting on the posts.
Showcases social proof: If you use UGC, an Instagram wall can act as a collection of testimonials from your customers.
Conclusion
Instagram wall can be used to showcase your brand personality, boost engagement on your website, and generate excitement around events. By strategically selecting content and using user-generated content effectively, Instagram walls can become a valuable asset for your digital marketing strategy.