50% Better Event Engagement & 3X More Fan-Generated Content

To continue on their path of connecting local communities with their favorite teams, Eleven Sports wanted to showcase fan-made content and posts from contesting sports clubs on large screens via their fan engagement platform, “Stadium TV.” The main aim behind this was to empower sports fans and show the players how much they mean to the local communities while keeping the audiences informed about the latest updates from the sports clubs’ official social channels. And when it comes to displaying UGC at grand events, nothing comes close to Social Walls, which is where Eleven Sports Media put their trust in.

The fan experience is an important part of sports events, and keeping fans in the spotlight can enhance that experience; and to respect that, we wanted a web-based solution to incorporate social feeds into our Stadium Fan Display product, Stadium TV."

Craig Evans Director, Eleven Sports Media

50%

Better Event Engagement with UGC

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As a company that solely builds fan communities for sports teams, Eleven Sports Media leveraged the most ideal element to engage the event audience—user-generated content. This is when Social Walls came into the picture and provided them with a feature-packed UGC wall that they could manage and customize without requiring any technical background.

Here’s how Eleven Sports Media achieved their goals:

• Displayed fan-made content on Stadium TV to boost sponsor visibility.
• By putting UGC in the spotlight, encouraged more attendees to post content.
• Captured attendee sentiment and reactions in real-time.

We wanted a ready-made solution that we could customize and plug straight into our product, without the need to design one from the ground up. With Social Walls, we could easily include fan-created content as an inclusive visual on Stadium TV."

Craig Evans Technical Director, Eleven Sports Media

As a result of Social Walls’ exceptional features and Eleven Sports' unbeatable will to do something for the sports communities, the brand successfully hosted a one-of-a-kind event.

Eleven Sports Media showcased social media content uploaded by the fans on the stadium TV. This led the brand to increase watch time and 50% better fan engagement!

The content displayed the fans' true passion for the sport, which encouraged other fans present in the stadium to create content as well, including their pictures or pictures of their favorite player. Ultimately, Eleven Sports Media's event with Social Walls was a huge hit.

Sounds unbelievable? Let's hear it from the brand itself:

We are happy that we chose Social Walls to help us host an engaging event. The tool is brilliant and allowed us to create a social media display within minutes."

Craig Evans Technical Director, Eleven Sports Media