USA Cycling's Spike in Engagement Across Events with Live Hashtag Feeds

Being the national welfare organization, USA Cycling wanted to inspire and connect with its members in an impactful way. The organization hosts various leagues, races, and cycling marathons that take place across the country. USA Cycling wanted to bring all the events under the limelight through the participants. Mainly, the client wished to aggregate content from their various event hashtags – #TrackNats #RoadNats #MTBNats and #CollNats as well as their track talent program, ‘Search For Speed’, and create compelling feeds from them, ultimately showcasing it on the webpages of these various events.

Here's what the client had to say about Social Walls:

We host 18 National Championships annually and support over 2,500 sanctioned events. We wanted to share the stories of our members and connect with future participants. That's when we found Social Walls.

Angelina Palermo Communications Manager, USA Cycling

Event hashtags are a powerful and convenient way for brands to collect UGC from participants. USA Cycling leveraged just the strategy to boost maximum content from event participants and spectators that not only serves as inspiration but also poses as social proof for the visitors. But to really curate it and put it into its best use, USA Cycling turned to Social Walls. With Social Walls, USA Cycling was able to manage all the content – including UGC and branded content, effortlessly. The tool's advanced AI-driven content moderation features made it easy for USA Cycling to curate highly relevant hashtag-specific feeds for each event. Additionally, USA Cycling easily integrated these curated feeds into the webpages and multiply their engagement.

Let's hear it from USA Cycling's team:

We have been using Social Walls for a while now on our event websites. We are using it to build a community of dedicated members competing in our national championships, as well as to create hype and bring attention to grassroots events.

Angelina Palermo Communications Manager, USA Cycling

USA Cycling reached a noteworthy milestone with Social Wall’s efficient features that enabled them to create event-specific social walls, with each feed having over 50 posts. This helped USA Cycling to showcase each event with maximum visibility.

Additionally, their event hashtags #MTBNats and #CollNats drove 2.3K and 4.1K website visitors, respectively. Their event, ‘Search For Speed,’ saw a surge and reached 2.5K website visitors. All of its credit goes to Social Wall’s ability to aggregate, curate, and publish compelling social walls that can be featured on event displays, digital signage and websites.