Success with Social Walls: Oxfam's Welfare Event at London Fashion Week

The organization aimed to boost engagement throughout the event and create awareness among the audience about its charitable initiative. It also wanted to boost audience involvement by promoting its event’s designated hashtags, #FashionFightingPoverty23 and #FoundInOxfam.

Moreover, the organization wanted to use content collected from the hashtags and display it compellingly on digital screens during the fashion event. They wanted a way to upload content without using social media, and Social Walls was the perfect solution for them.

As said by Oxfam,

With Social Walls, Oxfam leveraged event's hashtag content to display live on a digital screen during the event, successfully raising awareness about its appeal to contribute to the Turkey and Syria earthquakes.

With the user-friendly features of Social Walls, the organization achieved its motive of displaying audiences’ content on big screens and clearly expressing its initiative “Second-Hand Style” as a charitable cause, generating donations from its achieved profits and collecting external donations.

In our client’s words:

Social Walls supported Oxfam in making a difference and raising awareness about the apprehensive situation in the earthquake-affected countries of Turkey and Syria. Social Walls allowed Oxfam to customize the design of the live feed to match the branding and event theme.

This helped Oxfam achieve 80% positive sentiments from audiences. Throughout the event, the brand collected 1.6K UGC with the help of Social Walls. Oxfam’s charity event hashtag content received a total impression of 12M, which is an excellent result.