84K+ Virtual Interactions & 2X Engagement: Etihad Arena’s Success
Etihad Arena, a multi-purpose venue in Abu Dhabi, turned up the audience energy with social walls for UFC 267.
Success Metrics
About Etihad Arena
Etihad Arena is a premier entertainment hub in Abu Dhabi, hosting everything from UFC fights to concerts and award shows. Set on the waterfront of Yas Bay, with an incredibly versatile ambiance, Etihad Arena is known as the Middle East’s largest indoor multi-purpose venue.
Culturally rooted and future-oriented, the capacity of this venue is 18000 guests. The arena opened in January 2021, with its first event being UFC on ABC: Holloway Vs Kattar.
Boosting Engagement & Social Media Buzz For UFC 267 Event
In October 2021, Etihad Arena hosted the Ultimate Fighting Championship (UFC 267). The brand wanted to supercharge the fan experience and propagate social media visibility. However, achieving this goal wasn’t as simple. Here are some challenges faced by Etihad Arena:
- Fan Engagement:Etihad Arena wanted to make attendees actively participate in the event and post on their social media network.
- Content Amplification: Etihad Arena and UFC already have an international fanbase. With the existing fan-generated content, their next goal was to multiply this content.
- Venue Atmosphere: Etihad Arena wanted to create an interactive and engaging experience for the attendees.
Displaying Real-Time UGC To Boost Fan’s Enthusiasm & Fervor
Etihad Arena used Social Walls to capture the fans’ excitement. The platform pulled in social media posts with the designated hashtags via #UFC267 and #EtihadArena, displaying them on large screen LCDs and Pillar Wraps strategically placed throughout the venue.How Etihad Arena Achieved Their Goals :
- Real-Time Buzz: Social Walls showcased fans' excitement in real-time, creating a more engaging and electric vibe.
- Content Control: Etihad Arena had complete control over the content displayed on the social wall with AI-powered content moderation, creating a better brand experience.
- Call To Action: An engaging ticker with a clear call to action encouraged attendees to jump in and share their posts using the hashtags.
"The program is easy to use and navigate. The moderation tool was great, and the ability to add a ticker to the social media wall with a call to action was perfect.`"
84K+ Interactions, 1K+ UGC Collected: Outcome With Social Walls
Social Walls helped Etihad Arena fuel the fans’ excitement and magnify the event’s success.
- Over 84,140 social media interactions were registered during the UFC 267 event.
- The Social Walls kept the attendees excited and actively participating in the event.
- The platform collected over 1054 User-generated content in just two days.
The effectiveness of the social media wall convinced Etihad Arena to adopt it for global events. Social Walls was highlighted at Etihad Arena for Events like USA-based Harlem Globetrotters, Italian award show- Accademia Teatro Alla Scala, and more.
"The customer service has been exceptional, readily available to answer any queries whether it features of the program or payment options. The cost was the most reasonable of all the companies who had comparable services. Plus, Display customer service was the most responsive and replied to my inquiries quicker than other companies.`"
BOOST THE SPORTS MANIA WITH SOCIAL WALLS
Let your sports event be raging with passion and excitement. Social Walls charges up the event with AI-powered features and keeps the audience entertained.
- Choose from myriads of themes or create yours to match the vibe of your event.
- Keep your social wall optimized and neat with the content moderation tool.
- Spark rapid conversation with REACTIONS & let your attendees express themselves in a fun way.
- Let your attendees participate in the event by uploading pictures and videos with SnapUp.
- Give your sponsors better visibility by adding a personalized banner to your social wall.
