About AT America

Situated in Jakarta, Indonesia, @America is an American Center of the U.S. Embassy in Indonesia working towards the aim of educating Indonesian youth about the USA. @America does this by organizing events consisting of exhibitions, debates, cultural programs, etc.

All the events at @America are open to all and absolutely free of cost. Such events also eventually help provide the job opportunity to the students of Indonesia to get jobs in the USA.

The Challenge

Building a Strong Social Media Presence and Increase Engagement at Events

@America realized that all the amazing work they do won't have much impact unless it reaches the maximum crowd. More people with awareness about @America would mean more people interested in learning the American culture. Hence, they wanted to strengthen their online presence. They also wanted to create a unique and memorable event experience that left a long-lasting impression on the attendees.

@America chose the best template to showcase its content on the wall to ensure that it grabs maximum attention from the participants. Social Walls fetch and showcased Tweets from various event attendees who tagged @America or used their hashtag and displayed the best ones.

Andri Manullang Outreach Manager @America

The Solution

Being the Best UGC Platform for Events, Social Walls Understood the Assignment

With the help of Social Walls, @America displayed content posted by the attendees on large event screens to showcase they amazing time they had at the event. This also made the other attendees want to be featured on the wall and hence, they started to post about the event on their social media, ultimately affecting overall event engagement

Andri Manullang Outreach Manager @America

The Results

With the Power of UGC and The Excellence of Social Walls, @America Did It!

As expected, by adding a social media wall to their events, @America significantly did create an amazing experience for their event attendees. Results?

With almost 3000 Tweets collected from Twitter including hashtags and the handle of @America, they increased their engagement by a whopping 60%. The 600k impressions on the wall within just a few days is a testament to the sheer excellence of Social Walls.

Sounds unbelievable? Let's hear it from the brand itself:

Our team did a lot of research on what could be done to make our events more engaging and opting for Social Walls was a calculated risk. Having said that, we were still quite surprised with the results as we got a massive increase in our engagement.

Andri Manullang Outreach Manager @America

60%

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