Social Walls Gave @America The Boost They Needed in Real-time Event Engagement

@America realized that all the amazing work they do won't have much impact unless it reaches the maximum crowd. More people with awareness about @America would mean more people interested in learning the American culture. Hence, they wanted to strengthen their online presence. They also wanted to create a unique and memorable event experience that left a long-lasting impression on the attendees.

@America has always worked towards providing new working opportunities for the youth of Indonesia, which is why we wanted as many youngsters as possible to join us. Through our events we wanted to engage maximum crowd and hence we sought something to grab the attention of the attendees."

Andri Manullang, Outreach Manager @America

With the help of Social Walls, @America displayed content posted by the attendees on large event screens to showcase they amazing time they had at the event. This also made the other attendees want to be featured on the wall and hence, they started to post about the event on their social media, ultimately affecting overall event engagement.

@America chose the best template to showcase its content on the wall to ensure that it grabs maximum attention from the participants. Social Walls fetch and showcased Tweets from various event attendees who tagged @America or used their hashtag and displayed the best ones."

Andri Manullang, Outreach Manager @America

As expected, by adding a social media wall to their events, @America significantly did create an amazing experience for their event attendees. Results?

With almost 3000 Tweets collected from Twitter including hashtags and the handle of @America, they increased their engagement by a whopping 60%. The 600k impressions on the wall within just a few days is a testament to the sheer excellence of Social Walls.

Sounds unbelievable? Let's hear it from the brand itself:

Our team did a lot of research on what could be done to make our events more engaging and opting for Social Walls was a calculated risk. Having said that, we were still quite surprised with the results as we got a massive increase in our engagement."

Andri Manullang, Outreach Manager @America

60%

More Engagement

Start Free Trial