What is a Social Media Hub, and Why Use it For Websites and Events?

With social media constantly evolving in various sectors, brands strive to maintain their presence on these platforms. However, with user-generated content everywhere on social platforms, managing and benefiting from it is all you need. But how will you use this UGC to your advantage? Using them, you can increase website engagement and attract potential event attendees. This is where the user-generated content combined with the Social media hub becomes a game-changer.

Using social hubs, you can easily manage and display your content interactively. It will help you gather your user-generated content from all social media platforms and make your events and websites engaging enough for your visitors. Do you want to know more? Let’s get started: 

What is a Social Media Hub?

A social media or social hub is a digital tool that showcases content from various social media platforms in one place. The content can be easily aggregated in real-time from multiple social media platforms like Facebook, Instagram, Twitter, etc. With the help of social media hubs, brands can display diverse content, providing users with a holistic view of their activities online. This variety of content keeps users engaged and allows them to interact more. It helps foster a sense of community, building stronger connections with the brand and community.

Social Media Hub For Virtual Events

Social media hubs can benefit virtual events like in-person events by providing a dynamic platform for engagement, networking, and community building. This can provide options to showcase aggregated feeds in virtual events online to satisfy these needs. Using Social Walls for virtual events helps you maintain high-quality communication throughout the virtual event. It helps you connect with audiences worldwide and helps integrate social media content with various feed options easily in virtual events. This social media content can be easily moderated using advanced AI features and comes with in-depth analytics to monitor the metrics and make data-driven decisions. It helps increase the interaction during the event and gives the attendees an amazing virtual real-time experience. 

Why Brands Use Social Media Hub At Events

Integrating your brand-related content on the social media hubs can magnify your event and drive better results. Here are some of the top benefits for brands to use social media hubs:

1. Increase User Engagement

Social media hubs make it easier for users to engage with content because they can see all the posts integrated from various social media platforms in one place. This builds more engagement during the event and helps lower bounce rates when embedded on a website. Also, if your social media hub includes user-generated content, attendees will be able to relate more to it, thus enhancing interaction. Prospective users want to know what other people have to say about your products and services and see your products and services in action with customer testimonials. 

2. Real-Time Interaction

Social media hubs constantly pull content about your brand, allowing real-time interaction with users’ posts. Attendees can see what the brand is presenting live, thus encouraging users to participate more. This feature works wonders during the event, and you can make it more engaging by using the SnapUp feature by Social Walls. Using SnapUp, users can simply scan and share their posts without uploading them on social media. This simplifies their participation and encourages others to engage with the brand interactively. 

3. Content Moderation with Social Hubs

A social media hub software like Social Walls provides advanced AI content moderation features. Using it, you can filter out all the irrelevant content from your feed and showcase only the relevant content. Not every content related to your brand or hashtag is suitable for displaying at your events. So, using the content moderation feature, you can easily maintain the professionalism of your brand during your events. 

Read Also:- Top 15 Brand Activation ideas For boosting event engagement

4. Leverage Sales and Revenue

Needless to say, conversion rates are one of the most important factors for any brand to consider because this measures the effectiveness of their marketing strategies. Social media hubs can help drive a good amount of sales and can assist in converting prospects into buyers. How? By showcasing other customers’ positive reviews, UGC, and displaying compelling visuals that make users trust your brand. Also, when you display this content on your social walls, you build trust and improve the overall brand image among your attendees, thus driving sales and conversions. 

Social Walls: A Tool To Design Your Social Hub

As discussed above, the social media aggregator Social Walls is one of the best tools that provides extraordinary features for brands to create an attractive social media hub. Here are some of the most relevant features of the platform:

Reaction Feature

With the Social Walls reaction feature, users can easily like other attendees’ posts in the event. Using this feature, you can easily appreciate others’ content by clicking on the like button. This simple feature is great for enhancing event engagement and providing feedback to the brands. 

SnapUp

The SnapUp feature allows users to upload content to your social wall directly without manual uploading. Users simply scan the QR code and upload their posts. This makes the task easier, thus attracting more engagement and encouraging user-generated content. 

AI recommendation

The advanced AI recommendation allows you to filter irrelevant content by hiding or removing it from the feed. This helps you showcase your best content on social walls, thus building your brand presence and professionalism. 

Personalized Themes

Social Walls offers various personalized themes and layouts to match your event themes. It also provides various customization options, such as backgrounds, CTAs, etc., so your social wall looks perfect and aligns with your event theme and aesthetics. 

Auto Pilot Feature

The autopilot feature of social walls is part of content moderation. Using this, brands can select the trigger they want to perform in action, such as collection, network, hashtag, and more. Brands can even apply their pre-written list to the social wall and filter out the best content without doing it manually. 

Studio Feature by Social Walls

The studio feature by Social Walls offers exciting features and creative options, such as live polls, QR codes, leaderboards, countdown timers, logos, etc. Using these features, brands can easily gamify and make their events exciting. 

Conclusion

Using social media hubs, brands can easily enhance the engagement of their event and take it to the next level. Choosing the right social media hub platform is all you need. It will not only help you increase your event visibility but will also enhance your sales and conversions. We hope this blog has helped you understand the importance of social media hubs and how they can magnify your brand. We have even mentioned how Social Walls can help you with that. Using their interactive features and analytics, you can easily organize and amplify your event game. So what are you waiting for? Sign up today and avail its benefits.