Best Ways to Use an Event Photo Wall to Increase Attendee Engagement

In the age of social media, sharing moments during events has become a trend. For event marketers, this trend can provide a powerful way to boost event engagement. Let’s face it, event engagement is still a challenge for many marketers, making it difficult for them to stand out. But here’s the good news: A well-curated event photo wall is a great way to combat all these pain points and make your event fun. 

The event photo wall adds an element of excitement and participation in your event. In this blog post, we will learn about some of the best ways to use these event photo walls to increase attendee engagement and participation. Stick around, and let’s quickly delve into the blog: 

What Is an Event Photo Wall 

An event photo wall is a big digital signage or a big screen to display social media feeds uploaded by your event attendees. Eventually, your attendees will upload photos and videos on different social media platforms. Using tools like Social Walls, marketers can easily collect the feed and display it as a social media wall at events. 

You can even ask your attendees to upload photos instantly during the event and feature them on the big screen. This helps encourage participation and builds an emotional connection with the attendees as their content is featured on the big screen. Can you believe how much the audience will love this? Give it a try and feel the vibe!

 Top 8 Ways to Use Event Photo Wall

Now that we understand how important it is to incorporate event photo walls let’s learn some of the best ways to use them. From digital frames to flexible photo contests, these ideas will bring new energy to your event and make it a huge success. 

Interactive Elements

Adding interactive elements to your event photo wall, such as live polls, Q&As, leaderboards, etc., on your event wall or creating an offline photo booth with props and costumes will help you achieve the interaction your event lacks. It can turn your static social wall into an engaging experience for your attendees. It will not only provide the users with entertainment but is also a unique way to share moments. Here’s how you can achieve this: 

• Props and Costumes

Adding props and costumes will add more fun and entertainment to your event photo wall. Encourage your attendees to share photos and videos of them wearing those cool costumes and feature them during the event. This will not only make your event engaging but will also influence other people to participate. Using theme-specific costumes and props, funny hats, wigs, and glasses at the photo booth are some of the best examples of interactive elements. 

Read Also:- 15 Best Event Activation Ideas to Boost Event Engagement in 2024

• Digital Frames

Digital frames are modern and tech-savvy and will help enhance your photo wall like a pro. They are like filters or frames added digitally to any image. When a user takes a photo using your themed digital frame, you can feature it on your event photo wall. This promotes your brand in a fun way—digital frames. 

Social Media Integration

Integrating social media into your event can significantly enhance engagement, expand your reach, and create lasting impressions for your attendees. Use social media integration strategies, such as hashtag campaigns, live Twitter feeds, promotions, polls, and quizzes to engage your audience. Here are 2 of the best strategies:

• Hashtag Campaigns

Create event-specific hashtag campaigns and encourage your audience to share their experience on social media. This will create a sense of community among participants and help you collect more user-generated content for your brand. 

• Live Social Feed

Nothing increases engagement more than a live social media display. You can empower attendees to share their thoughts and images with a live social media wall at your event. The real-time display of social media content enhances the event experience and serves as a dynamic strategy to boost online visibility and reach. 

Contests and Challenges

Hosting contests and challenges during the event and displaying them on the event photo wall is a creative way to get your audience to participate. This gives your audience a reason to participate, helps boost engagement, and collects more user-generated content. Here are some of the examples of contests and challenges that you can host during your event:

• Themed Challenges

Host theme-based challenges that resonate with your brand. This will also help promote the brand and keep your audience engaged until the end. Ask your attendees to participate in the challenge and display them on your event photo wall to feature them. 

• Photo Contest

Photo content is one of the most common ways to interact with your audience. During your event, ask your attendees to share their event photos and share their happy moments on the Live Hashtag Feed. 

Engaging Backdrops

A backdrop for your event photo wall is more than a big, engaging backdrop, it is a great way to create lasting memories for your attendees. It will also encourage more participation as attendees will be encouraged to share more. 

• Personalized Touches

Adding personalized touches to your event can make your audience feel more connected. Make your event wall personalized with name integration, specific hashtags, QRs, etc. Try the studio feature by Social Walls to add more features to your wall, like leaderboards, polls, etc., to make your event more fun. 

• Dynamic Designs

To make your event truly memorable, try incorporating dynamic designs that give your audience a welcoming environment. For example, try adding a live wall backdrop or lightning displays. 

On-Site Engagement

On-site engagement refers to the real-time interaction you give your attendees to keep them updated and engaged until the end. Some of the on-site engagement ideas include: 

• Photo Booths 

Keep a photo booth at your event and ask your attendees to click pictures and share their memorable moments during the events with you. Display them on your event social wall, feature attendees, and enhance engagement. 

• Instant Prints

Send your attendees instant prints of their photo booth memories and pictures to make the event memorable. They will remember your brand for a long time, boosting their relationships. 

Gamification

Gamify your event and take your brand to the next level. Incorporate game-like features such as challenges, live polls, quizzes, or competitions. This will not only drive engagement but will also foster meaningful connections and networking opportunities. Social Walls provides all these features to gamify your event to the next level. 

• Check-in Rewards

Offer check-in rewards or early check-in rewards to attendees who arrive ahead of schedule. This strategy drives traffic to your event photo wall and also creates a sense of excitement and anticipation. 

• Scavenger Hunts

Organize scavenger hunts during your event to encourage your audience to explore more. Give them clues, tasks, etc., in teams to compete, and ask them to collaborate and play.

Shareable Experiences

An event photo wall can create memorable and shareable experiences for the attendees and boost engagement. Ask your audience to share their photos and video messages and feature them on social media to generate buzz about your event. 

• Photo Albums

Encourage your audience to share their happy moment photo album or pictures or ask them to scan the QR and upload it directly on the event wall using tools like Social Walls. Collecting the pictures and making a digital album to display helps provide a visual record of the event and creates a sense of community among the attendees. 

• Video Messages

Video messages are a great way to share content. Incorporate a video booth at your event, encourage your audience to share video messages, testimonials, feedback, etc., and feature them on your event wall. 

Feedback and Suggestions

Feedback & suggestions are one of the most prominent ways for your brand to improve. This lets brands know their strengths and weaknesses and helps them improve in their next event. Here’s how you can do it. 

• Guest Interaction Board

A guest interaction board collects feedback reviews and displays them on the event photo wall. It helps improve engagement by driving more features during the event. For example, try Social Walls, which has various interactive features like polls, leaderboards, etc., that help connect better feedback and encourage more participation. 

Conclusion

In today’s digital era, an event photo wall is a great way to enhance event engagement to the next level. This blog has discussed various ways to do so, like gamification, contests, challenges, social media integration, etc., that help you enhance your event engagement. With proper strategy, you can make your photo wall event a huge success. Try using an event tool like Social Walls with various interactive features and themes. This will not only help in boosting your results but will also give you in-depth analysis.