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Bergen Graduation At MetLife Stadium: A Celebration of Community Through Social Wall

How Bergen Graduation Went Viral with Social Walls, Boosting ROI & Igniting Emotional Engagement.

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7X

Improved Event Engagement

350+

UGC Collected

300%

Better Positive Sentiments

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Bergen Community College, a public two-year institution located in Paramus, New Jersey, empowers over 13,000 students with diverse academic options.

Bergen Community College held its 55th Commencement Ceremony at MetLife Stadium in East Rutherford, New Jersey. Home to the New York Giants and New York Jets, this iconic venue provided a grand stage to celebrate the graduating class and engage audiences with an interactive experience through the jumbotron screens in the stadium. Recognizing this, Bergen Community College sought a company that offered the software solution to bridge the gap for an interactive social media wall experience for graduates, their families, and guests on the stadium’s jumbotron screens.

Challenges The Challenge

Amplifying Student Participation & Maintaining Event Excitement

Bergen Community College's 55th Commencement Ceremony aimed to be a grand celebration for their graduating class of 2024 Held at the iconic MetLife Stadium, the venue offered a magnificent backdrop but also presented a unique opportunity to engage graduates and their families through the large jumbotron screens that are traditionally used at football games or concerts in a large stadium setting. Bergen Community College wanted to create a more dynamic and interactive experience for graduates, families, and guests by leveraging social media at the graduation ceremony. Bergen sought a software solution to:

  • Display the joy of graduates and their families on this special day
  • Create a Memorable Experience
  • Work with Budget Constraints

Bergen Community College looked for a way to create a more engaging and memorable graduation experience through social media that celebrated the achievements of their graduates.

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Bergen Community College wanted to create a more dynamic and interactive experience for graduates, families, and guests by leveraging social media at the graduation ceremony."

Challenges
Challenges The Solution

Enabling Attendees To Post UGC Directly & Featuring It On Engaging Social Walls

Facing the challenge of engaging audiences in a vast stadium setting, Bergen Community College discovered a solution that not only fostered social media interactivity but also stayed within their budget: Social Walls.

This innovative technology provided a platform for graduates, families, and guests to actively participate in the ceremony:

  • Interactive Photo Sharing: A user-friendly weblink allowed participants to submit photos and messages directly from their phones. These submissions were then displayed in real-time on the jumbotron screens at MetLife Stadium.
  • Real-Time Excitement: Every submission fueled the energy of the ceremony, showcasing the joy and pride of the graduates and their loved ones.
  • Cost-Effective Engagement: Social wall platforms like Tagbox offer scalable pricing structures, allowing Bergen Community College to create a dynamic experience without breaking the bank.

This interactive element not only increased audience participation, but also fostered a sense of community by celebrating individual graduate achievements on the big jumbotron screens at the stadium.

After Tagbox did a product demo for Bergen’s Public Relations team, our team felt that the product and cost was in line with what a community college could afford to implement during difficult budget constraints in the higher education landscape."
Challenges The Results

+7X Event Engagement, +300% Positive Sentiments: Bergen's Memorable Graduation Ceremony

Results

Bergen Community College's social walls paid off in spades. They successfully transformed their graduation ceremony into an interactive celebration, achieving some impressive results:

  • Over 200 Photo Submissions: The user-friendly interface of the social wall encouraged participation, resulting in a staggering number of photo and message submissions.
  • Boosted Engagement : The real-time display of photos and messages kept the audience hooked and created a sense of shared joy.
  • Potential for Viral Reach : While specific data on social media reach isn't available, the sheer volume of submissions suggests the event likely generated considerable online buzz.
  • Lasting Memories :Social walls provided a unique way for graduates, families, and guests to capture and share memories of this special occasion. They could not only experience the event in real-time but also revisit the photos and messages online afterwards, solidifying the celebration's impact.

By encouraging participation, fostering connection, and creating lasting memories, social walls helped Bergen Community College celebrate their graduates in a truly unforgettable way.

Boost Your Social Engagement with Social Walls: Features Built for Your Next Event

  • Choose from a library of themes or create your own custom design to match your brand and event's vibe.
  • Keep your social wall clean and relevant by automatically filtering out unwanted content.
  • Let our AI engine suggest the most engaging content for your social wall, ensuring your audience experiences the best.
  • Spark instant engagement with custom "Reactions" that let attendees express their enthusiasm in a fun and interactive way.
  • Match your brand's colors, add your logo, and personalize your social wall to create a seamless brand experience.
  • Empower attendees to upload photos and videos directly to your social wall, making them part of the event experience.
  • Visual Search: Filter content based on visuals. Surface the best motorcycle photos and videos with ease.
  • Supercharge your event with social walls - elevate engagement and create a lasting brand experience.
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Multiple Themes

Choose from various engaging themes to make your social wall attractive.

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Auto-Moderation

Automate the removal of unnecessary posts and keep your social wall relevant always.

Dedicated Support

AI Recommendation

Explore AI-driven suggestions for the best and least-suited posts for your social wall.

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Real-Time Update

Allow posts to appear instantly as soon as they are posted and keep the wall fresh.

Dedicated Support

Reactions

Enhance your socialwalls with β€œReactions” that help audiences to instantly react to the content they like.

Dedicated Support

Design & Customization

Customize your social wall to match your brand theme. Add background, custom banner, and logo.

Dedicated Support

SnapUp

Let event spectators upload their content directly without using social media as an intermediate.

Dedicated Support

Visual Search

Add tags to automatically filter content from your social wall's feed based on visuals.

Dedicated Support

Privacy and Security

Social Walls provides a dedicated support 24/7 support to make your events a success.

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