How Outdoor Digital Signage Can Transform Customer Engagement in 2025

Want to convert every customer visit into an immersive experience? Every usual day, vehicles pass by, and pedestrians and commuters rush to work. Only a few of them glance at the flashy advertisement displayed on the outdoor digital signage. So, here’s the challenge: how will you make your outdoor digital signage stand out? Well, outdoor digital signage isn’t always about flashy displays or eye-catching visuals. It’s about getting the right message at the perfect moment. 

Many businesses believe that simply displaying a screen will suffice. But is it that simple? The truth is that a strategic approach, combined with the right software, is all you need to reach the public. That’s why in this blog, we will cover all about outdoor digital signage and why adding softwares such as Social Walls is essential for creating a real impact. 

So, let’s begin!

What Is Outdoor Digital Signage?

Outdoor digital signage is the placement of digital displays in external environments to broadcast information, advertisements, or promotional content to a public audience. These systems utilize outdoor LED digital signage screens that are enclosed to protect them from harsh weather conditions.

Outdoor digital signage is generally placed along streets with high foot traffic or in locations such as bus stops, train stations, sports areas, and shopping centers. One of the significant benefits of outdoor digital signage is that it has a higher reach than all other forms of marketing. These signages have a more significant impact on reaching the target audience and enhancing your brand’s visibility. 

Benefits Of Using Outdoor Digital Signage Displays

Outdoor digital signage displays offer numerous benefits for businesses looking to enhance their visibility and communication. Here are some of them:

Higher Visibility

One of the primary advantages of outdoor digital signage is its ability to display dynamic content and increase visibility. Unlike traditional signage, outdoor digital displays showcase creative content, including videos, animations, and other interactive elements. This flexibility allows you to quickly capture the visitor’s attention and convey complex messages, thereby amplifying your reach and visibility. 

Cost-Effective Advertising

While the initial investment in outdoor digital signage may be higher than that of traditional signage, its long-term benefits often outweigh the costs. Digital displays eliminate the need for frequent printing and replacement of static signs, reducing operational expenses. Furthermore, the longevity and durability of digital displays enable them to withstand harsh weather conditions without requiring frequent replacements. 

Improves Brand Image and Public Awareness

Outdoor digital signage for businesses stands out with impressive visuals, captures attention, and effectively conveys your business message. This, in turn, enhances your brand image and helps create a stronger connection with the public. A survey found that 90% believe digital signage outdoors enhances retail brand recognition. It increases a business’s brand awareness and helps reach a wider audience. 

Dynamic Content Display and Updates

Digital outdoor signage provides real-time content updates, allowing businesses to edit text, images, and videos as needed. This adaptability enables brands to display information tailored to various occasions, times, and public needs. This versatile nature keeps viewers interested and ensures your message remains fresh and captivating. 

Strengthen Interaction with Customers

Outdoor digital displays serve as an additional tool for sales and branding. By delivering visually appealing content, these signs grab the customer’s attention and spark interest in your brand’s products and services, thus increasing sales opportunities. Hence, they strengthen your relationship with customers and help drive revenue. 

Also Read:- How To Use Retail Digital Signage to Get More Sales 

How to Implement Social Walls in Outdoor Digital Signage

To implement Social Walls in Outdoor Digital Signage for businesses, follow the given steps:

Create Feed

1 – Log in to your Social Walls account or create a free one.

2 – Go to ‘My Walls’ from the sidebar and click ‘Create New Wall.’

3 – Give your wall a name and click on ‘Create Wall.’

4 – Now, from all the available options, select the social media platform from where you want to add the feeds. 

5 – For example, let’s choose ‘Facebook.’ Now, choose the feed type from where you want to add the content and click on ‘Create Feed.’

Moderation and Design

Step 6 – Once your feed is created, you will automatically be redirected to the ‘Moderation’ page. Here, you can make your posts public or private as needed, which helps you showcase only relevant content on your digital signage.

Step 7 – Once done, navigate to the ‘Personalize’ option from the sidebar. Here, you have various customization options to choose from.

Step 8 – Select the layout from the waterfall, grid, carousel, and slideshow options. Now, customize the settings according to your preferences by adjusting the banner, background, card style, themes, reactions, and more.

Step 9 – You can go to the ‘Studio’ feature and enable all the features therein for your outdoor digital signage. 

Step 10 – Go to the ‘Apps and more’ option from the sidebar to explore other features such as ticker, full-screen announcements, custom posts, SnapUp, and more. 

Display It

11- After completing all the settings and moderation, click on the ‘Display’ option.

12 – Select the platform ‘Digital Display’ and then ‘Digital Signage’ from the available options. 

13 – Choose your application to display the feed from the options ScreenCloud, Rydiant, onsign.tv, etc. 

14 – Copy the URL and launch the display.

Congratulations! With these easy steps, you have successfully implemented Social Walls on your outdoor digital signage. 

Case Studies: Successful Outdoor Digital Signage

Social Walls has successfully highlighted various industries, helping to spark engagement and interaction at events. Let us look at some of the case studies for you to explore their success:

1. Sports Events: National Sports Center 

The National Sports Center is renowned as the world’s most extensive amateur sports facility, hosting 100 to 300 sports events annually. One such event they organized was the USA Cup, which lasted ten days. A total of 1,200 teams from around 20 countries and 27 States participated in the event. Since UGC plays an essential role in engaging with any event, NSC opted for Social Walls to showcase their best UGC on the big screen. This helped the organization generate better audience participation and collect more UGC to showcase at their events. Here are the positive results that they achieved:

• 1.8k posts collected
• 353k impressions 
• 87% positive sentiments 

NSC found Social Walls easy to use and was happy with the overall experience and dedicated support team. The advanced features of Social Walls, such as content moderation, AI-driven analytics, and Studi, among others, help the National Sports Center achieve positive outcomes in its sports events. 

2. Retail and Shopping Centers: McDonald’s

McDonald’s has consistently been at the forefront of adopting new technologies to enhance its operations and customer service. So, they introduced digital signage for retail as a kiosk in their restaurants as a part of the ‘Experience of the future.’ Point-of-sale areas are critical in these retail industries, influencing purchasing decisions. Hence, McDonald’s installed large touchscreen digital signage kiosks at its entrance and gained positive results. Here’s how it impacted the brand:

• Improved Order Accuracy
• Faster Service
• Increased Upselling
• Enhanced Customer Experience

McDonald’s provided a more interactive and personalized customer experience, which helped create a positive brand image. 

3. Public Installations: Antwerp Smart City Zone

Cities are constantly evolving with new digital technologies revolutionizing the world as ‘Smart Cities. One of the cities taking the lead is Antwerp in Belgium, which has acquired ‘Secure Crossing’ digital signage for public use. The ‘Secure Crossing’ project focuses on monitoring why pedestrians ignore red lights at busy intersections and encouraging them to change their behavior. They installed digital signage displays, which helped them gain huge success. The results they get are:

• Massive improvement in terms of road safety
• Improved traffic management

Final Thoughts

So this was your Outdoor Digital Signage 101. You now know what it is, how it works, and why it’s essential. Social Walls for your outdoor digital signage not only help build real-time engagement but are a great asset that adapts, evolves, and delivers real value to your business. The advantages of outdoor digital signage are numerous, from improved visibility to enhanced engagement. But with the right software, you make it more effective and versatile. We hope this blog has helped you understand all about digital signage softwares and the importance of Social Walls on it.