Digital Signage for Events: How Social Walls Keep Attendees Informed and Excited

Gone are the days when events were simple gatherings; they have transformed into immersive experiences. Whether it’s a corporate seminar, a product launch, or a trade show, event organizers constantly look for solutions that keep their audiences engaged. One such groundbreaking solution is digital signage for events, a dynamic way to keep audiences excited, engaged, and informed.

What Is Digital Signage for Events?

Let’s start with the basics and consider this as  Digital Signage 101. Digital event signage includes high-resolution screens, LED displays, and interactive kiosks to display real-time information, schedules, announcements, promotional content, social media posts, and user-generated content. Compared to traditional print boards, digital signage is a significant upgrade.  Event organizers can dynamically update content, ensuring attendees receive the most up-to-date and relevant information. Various digital signage softwares help with this.

Organizers have started installing social walls in the race to make an event engaging and taking a step further to make their event more interactive. Social walls enable them to showcase live social media posts, hashtags and mentions in real time. Now, audiences can post about the event on social media and see their content on the screen while all other attendees witness it.

Benefits of Using Digital Signage Networks for Events

Over time, businesses and event organizers have started realizing the importance of using digital signage networks, and these benefits consist of the following:

More Audiences Attendance 

Over time, organizers have witnessed a significant increase in attendance at events with digital signage, as events with digital signage increase attendance by upto 65%. Such an increase in attendance as these digital screens act as a powerful promotional tool effectively grabs attention and encourages more people to join the event.

Real-Time Updates & Communication

Often, attendees are challenged to get information on updates, line-ups, or emergency notifications. Digital signage eliminates those challenges. Regular updates will notify attendees about all the information mentioned above. It also allows the organizers to update any event and keep attendees informed, making digital signage for events an essential tool for businesses and organizers. 

Increased Engagement From Audiences

Often, events are one-way shows, with presenters or performers as the sole participants. Using digital signage for events encourages attendees to share their experiences, interact with branded hashtags, and see their posts featured on event screens. A study shows that digital signage generates 400% more views than static displays. This makes attendees feel part of the show, which increases audience engagement and creates a sense of excitement and community.

Also Read:- 20 Creative Digital Signage Content Ideas That Use Social Walls Effectively

3. Enhanced Sponsorship Opportunities

An event can have various sponsors, and traditional printed signage makes it difficult for organizers to give all sponsors equal visibility. Digital event signage enables organizers to showcase advertisements, videos, and promotions visually compellingly with excellent visibility. Sponsored content can rotate throughout the event, increasing visibility as everyone gets good screen time and eventually helping to achieve better ROI.

4. Eco-Friendly and Cost-Effective

We can all agree that printed materials can harm the environment, as post-event hoardings and signage are useless and usually dumped. Digital signage for events eliminates printed materials that contribute to waste. Digital signage reduces reliance on paper as content is shown digitally, and after the event, the same can be used elsewhere. Incorporating digital signage makes events more sustainable while also saving on printing and logistics costs.

5. Seamless Navigation and Wayfinding

Imagine you are organizing an event like Lollapalooza, a significant venue event where various activities co-occur. What can one say a drawback of such an event is- it can be confusing for attendees. Digital screens can display interactive maps, directions, and venue layouts to help people find their way effortlessly. Using digital signage for events like these.

6. Data-Driven Insights

Digital signage helps engagement and interaction, tracks all these measures, and makes changes accordingly. Tools like Social Walls provide modern digital signage solutions with analytics tools that track audience interaction, dwell time, and engagement metrics, helping organizers refine their strategies for future events. Social walls help track interactions and showcase all the content. You might wonder if the tool would be difficult to handle with such features and if it would take much time to make a wall of digital signage for events. Pop that thought bubble because handling the tool is simple.

Step-by-Step Guide on Setting Up Digital Signage for Events Using Social Walls

Setting up a digital signage network with a social wall doesn’t require expert coding skills. You need to follow a few simple steps to install digital signage for events:

Step 1: Sign up For Social Walls

Sign up with Social Walls by visiting the website and clicking the Start Free Trial button at the top right corner of the screen. On the new screen, enter your credentials and create your account.

Step 2: Choose Your Social Media Source

After completing the signup, your next step is to create a social media wall. Choose your desired social media platform and feed from the options. For example, let’s choose Instagram as a social media platform and a hashtag feed for the social wall. After providing the needed information, click on the Create button.

Step 3: Curate & Design Your Wall

You will see the feed on your screen. You can curate the feed and remove the content you think is inappropriate or unwanted. The tool provides you with the option to remove the content manually or automate it. In automation, you can provide specific rules, and as a result, the tool will remove the content. 

The tool allows you to personalize the wall according to your preferences by choosing the theme, colors, and more.

Step 4: Add interactive elements

The app provides the Studio feature, which helps to make your wall more interactive by adding polls, leaderboards, and more. It keeps your audience engaged and makes your event more interactive. Just click on the Studio button on the left side of your screen.

Step 5: Publish Your Wall

It is now time to display the content on your walls. You will notice the Display button in the bottom right corner of your screen. Click on that button to begin this process. On your screen, click the Display Signage tab and select your platform. After logging in, please copy and paste the code into your desired platform. You can now showcase social media feeds as digital signage for events.

Different Types of Events That Would Benefit from Using Digital Signage Networks

Showcasing digital signage for events is simple, and here are a few events where it can be helpful.

1. Corporate Events

Corporate conferences, summits, and internal meetings can use digital signage. On their digital signage for events, they can display the live speakers showcase their sessions and agendas. Corporations can organize their events using these signages for employee spotlights and company announcements. For example, if a company organizes a year-end awards ceremony. Using digital walls, they can display names and achievements. 

Also Read:- Top 20 Corporate Event Ideas: In-Person & Virtual

2. Product Launch Events

Using digital signage for the product launch event can add a wow factor to the event. Businesses can use them to stream live launch presentations, showcasing the features and use cases of the product. They can have a network of digital signage showcasing features in detail. Building on credibility, brands can feature customer testimonials & early reviews. Digital signage advertising networks help businesses flaunt their products in a very creative way.

3. Trade Shows

Trade shows are highly competitive environments where businesses need maximum visibility. Digital signage can showcase exhibitor profiles and booth locations, helping attendees know and locate the business. Moreover, digital signage for retailers can help businesses run promotional content & interactive games to keep audiences engaged. Digital signage for retailers Utilizing feature live feeds from industry influencers & media coverage can help audiences learn more about the event and brands and stay engaged.  Using digital sign networks, organizers can advertise brands and their products.

4. Healthcare Campaign Events

Digital signage in the healthcare industry is of prominent use. Medical and wellness events can display health awareness campaigns & statistics. They can even use these signages to showcase patient testimonials or provide information about health-related issues. While organizing healthcare meets, organizers can provide live updates on workshops & panel discussions. To engage audiences and make them feel part of the event, organizers can run a hashtag where audiences can ask questions and share health tips.

5. Educational Events

Universities, training sessions, and academic conferences use digital signage to provide class schedules & seminar updates. An update on any class schedule can be displayed on the wall, and information can be passed on to students. Moreover, many universities now have virtual convocations, using digital signage to honor students at such events. Even with traditional convocation ceremonies, digital signage can come in handy. They can display live social media feeds of students posting their pictures from the event. Educational institutes can also organize seminars where they can encourage student & faculty engagement. Students can ask social media questions, and the panel can answer them. Moreover, they can be used in competitions to showcase real-time voting results.

Conclusion

The world is moving toward modernization, and technology is its flagbearer. Therefore, it is now essential for businesses to incorporate modernization and technology into their events. Using digital signage for events helps organizers increase attendance and engage audiences. Tools like Social Walls make collecting and showcasing content easy and even add elements to make an event more interactive.