8 Great Ways to Use Digital Signage for Employee Communications

Employee communication. Engagement. Workplace Communication. 

Whatever you call it, the point is that it involves numerous emails that you may or may not take notice of. Let’s be honest: internal communication is hard, especially if employees are distributed across multiple departments. According to research, companies with an engaged workforce are 21% more profitable. 

Today, many organizations struggle with ineffective communication, which leads to disengaged employees. But what if I told you that you could transform your ineffective communication into two-way communication using Digital signage? 

By using digital signage, organizations can communicate important information in real-time and generate a high level of engagement. In this blog, we have come up with great ideas for using digital signage for employee communications effectively. 

What is Digital Signage, and How Does it Help in Employee Communication

Digital signage is a digital display network that vividly displays content such as images, videos, advertisements, and more. It is used for a variety of purposes, such as emergency messaging, employee communication, promotions, social media streams, news, etc. 

If I discuss the relevance of digital signage for employee communications, it involves screens throughout the workplace that communicate information to employees. Here are some examples of how digital signage for employee communications:

• To keep workers informed with real-time updates.
• Enhance internal communication
• Deliver information to many at the same time.

Employees usually find it easy to communicate with their colleagues and meet their internal communication requirements more effectively. 

Benefits of Using Digital Signage for Employee Communications

Digital signage can be a highly effective tool for employee communication. Here are some of the top benefits of using digital signage for employee communications:

Enhanced Communication

Digital signage for internal communications is a great way to communicate messages and information in real-time, ensuring employees receive important updates and announcements. It builds transparency and prevents miscommunication, as everyone receives the message at the same time.

Creates Better Working Culture

Digital signage for corporate communications is one of the most effective ways to build a tremendous corporate culture because it involves instant communication. For example, celebrating employee birthdays, welcoming new employees, and recognizing their success makes them feel appreciated and improves the working culture. 

More Employee Engagement

Many digital signage software packages include various features, such as interactive polls, quizzes, leaderboards, etc., which can take your employee engagement to the next level. It is a great employee engagement idea to improve productivity, retention, and job satisfaction by creating good internal communication. 

Increased Visibility of Workplace Values

Through digital signages, you can showcase your company values, mission statements, success stories, etc. This keeps your employees connected with the organization’s goals, fostering a sense of community and belonging. 

8 Great Ways to Use Digital Signage at Workplace

We have discussed eight ways to use digital signage at your workplace. Let’s look at them in detail: 

1. Social Media Wall

Social Media Wall is a live aggregated feed of social posts from Instagram, Facebook, or other social media platforms displayed on your digital signage. Take advantage of digital signage by displaying an interactive social media wall. A social media wall will eventually help bridge the gap between corporate and personal communication channels. 

Encourage your employees to share their office fun moments related to work or team-building activities on social media groups and curate a feed. With tools like Social Walls, adding this wall to your office can be a fun addition to your working premises. A social media wall on digital signage for employee communications boosts employee engagement and strengthens the sense of community within the organization. Engaging social media platforms like Twitter, Instagram, etc., can be easily integrated into your digital signage to keep your employees connected. 

2. Company News and Updates

Digital signage is a powerful tool for communicating your company’s real-time news and updates. It can smoothly and efficiently convey important company news, HR updates, employee recognition programs, etc. Try making it as engaging as possible with attention-grabbing headlines and visuals. People respond better to visual communication, so it is important to incorporate creative elements in your news and updates. 

3. Employee Recognition

The simple act of recognizing your employees boosts their morale and performance. Digital signage for employee communications is a great platform to celebrate the achievements of your employees. Whether it is a work anniversary, birthday, or any achievement recognition by other staff members, it is all they need for their hard work. Rewards and bonuses are motivators, but a company’s employees’ praise of the work can be of great value to the company. When you do it through digital signage, you publicly appreciate the employees, making them feel valued and connected to the organization. 

4. Training and Development Opportunities

Digital signage can also be a great platform to train your employees on the basics. Engaging videos will grab the employees’ attention and help them retain more. You can play a training video, host a live session, share quick tips or skill-of-the-day visuals, presentations, and more. Digital signage for employee communications can also be a great platform for knowledge sharing among employees. Employees can share internal ideas, best practices, etc. This cross-sharing of ideas can improve work efficiency and enhance innovation within the organization.  

5. Event Promotions and Reminders

Digital signage for internal communications can also be used to promote events, remind employees, or communicate internally within the organization. Promote your upcoming work events, webinars, or sessions and remind employees using the countdown feature. This promotional method will make your message visible to all and keep your employees updated on internal office events. Meetings, training, and other internal events can easily be forgotten, but a digital signage reminder gets everyone to the table on time.

Read Also:- Top 20 Corporate Event Ideas: In-Person & Virtual

6. Real-Time Data and Metrics

Using digital signage for employee communications allows you to create internal communication and monitor real-time data easily. Real-time data monitoring via digital signage provides an instant, clear view of employee operations. Organizations can create dynamic digital signage content that updates trends in real time by collecting data from various sources, such as social media platforms, internal systems, and external APIs. You can easily monitor company performance dashboards through real-time metrics, showcase dynamic content like sales figures, and keep yourself updated. This also enhances employee engagement and communication. Whether showcasing employee achievements, tracking performance metrics, or providing weather updates, real-time data integration ensures that digital signage remains current, informative, and impactful.

7. Wellness and Health Initiatives

The work environment may have a lot of pressure and deadlines, leading to unhealthy habits and sedentary lifestyles. To make your employees aware of the work-life balance, digital signage for corporate communications can used to create a culture of wellness within the organization. By giving employees health, wellness, and stress management tips, educating them on self-care through digital signage can help them achieve the balance they need while working and improve their productivity at the workplace. 

8. Interactive Content and Surveys

Interactive signage can include anything that prompts employees to interact within the workplace. Possibilities can range from surveys to gamification content. Try to make your content more creative, including vibrant colors, attractive graphics, or engaging animations to capture the employees’ attention. If planning for an internal survey through digital signage, try incorporating interactive elements such as QR code scanning, polls & quizzes, reaction features, feedback, etc. Digital signage for corporate communications improves your organization because of valuable employee feedback. It will make your data analysis work easier and will help you make informed decisions, ensuring your digital signage hits the mark.

Read Also:- 23 Employee Engagement Activities And Ideas To Keep Your Team Happy

Use Social Walls Digital Signage Platform at your workplace for Better Engagement 

Social Walls’ digital signage platform helps accelerate workspace communication with various features and advances AI moderation. Using Social Walls, you can improve your brand’s internal organizational communications and network. This simple tool allows you to easily display a social media wall, project updates, key business stats, etc. Some of the top features that the platform provides include:

• Social Media Feed – Easily integrate a diverse range of content from various platforms, like Instagram, Facebook, etc., into your digital screens and display your employees’ favorite moments during work. 
• Studio Apps – Make your digital signage interactive with Social Walls Studio features like weather updates, QR codes, live polls, etc. 
• Multiple Themes – Social Walls offers a variety of themes and formats to make your Social Walls attractive. 
• Auto-Moderation – Social Walls have advanced AI moderation features that filter out unnecessary content and always display the relevant content on your digital screen. 
• Real-Time Updates – Using Social Walls, you can always display the real-time content that instantly appears on your digital screen, keeping it always fresh. 
• Reactions – Employees can instantly react to their favorite posts with Social Walls Reaction features. 
• SnapUp – Using this feature, employees can upload their content directly by scanning the QR code, eliminating the need to post on social media. 
• Advanced Analytics – You can measure the performance by getting insightful analytics and keeping track of total impressions, sentiment analysis, etc. 

Using Social Walls, you can easily manage all your internal communications and keep your employees engaged in real time. 

Conclusion

Digital signage for employee communications holds endless possibilities for your business. While traditional methods have their place, these ideas offer a fresh and interactive approach to employee communication and recognition. These eight ideas will help create a good level of employee engagement and will eliminate all the barriers between employees and organizations. Better internal communication with the organization will always give good results and drive your business toward success. Try these innovative ways and connect with your employees at a much deeper level.