Bluesky Hashtags: Everything You Need To Know About

Elon Musk’s Twitter takeover was surely iconic, but it also had its ill effects. People started looking for alternatives, and hence we witnessed the rise of Bluesky. As of February 2025, a new Bluesky has surpassed 30 million users, making it the new talk of the town. 

After the results of the 2024 U.S. presidential election were announced, there was a significant increase in users joining Bluesky. At the same time, there was a noticeable departure of users from X, particularly Taylor Swift fans. 

Keeping that in mind, businesses worldwide are contemplating whether to use Bluesky hashtags like any other social media platform. And, what is this butterfly effect all about? 

If you are going through the same dilemma, we are here to help. 

💡:  What is AT Protocol? 

AT protocol refers to the Authenticated Transfer Protocol. It is a federated protocol for building open social media applications that allow users to maintain a single identity and data across different platforms, offering account portability and algorithmic choice. 

While hashtags work similarly across all platforms, Bluesky is still evolving its hashtag capabilities to optimize content discovery and engagement. Hashtags on Bluesky help users find and engage with content, working within its open system. Let us take a look at why hashtags are important on Bluesky. 

Why Are Hashtags Important on Bluesky?

Here are some of the reasons why hashtags on Bluesky are essential. 

More Control On The Platform 

Bluesky runs on AT protocol, which means you own your profile and followers, so you can take them with you if you switch platforms. Know that no single company has total control over the platform. 

While other platforms have the power to shape the For You page, Bluesky helps users pick the content they want to see on their feed. This platform also allows users to utilize a variety of community-made algorithms to ensure a more personalized content experience. 

More Privacy and Less Tracking 

Compared to other social media platforms, Bluesky collects less data. This means that users’ online activity on the platforms is not monitored. Users also have more say in how their data is used. 

Since Bluesky is based on an open protocol, user ownership and transparency take over the commercialisation of personal data. Many social media platforms display targeted ads based on user information due to their reliance on ad revenue. Bluesky does not force ads on users or use data tracking techniques for advertising purposes. 

How to Use Hashtags Effectively on Bluesky

Since Bluesky is a relatively new platform, navigating through the use of Bluesky Hashtags is still a fresh concept. However, we have jotted down a few sure-shot ways to use Bluesky hashtags. Take a look. 

Research and Planning 

While on Bluesky, whether you are a business or a creator, you can look for niche-specific and popular hashtags related to your content, products, or services. 

You can also launch a branded hashtag unique to your brand or campaign. This would encourage your users to share user-generated content on Bluesky. You can decide on the frequency of your hashtag use. This ensures consistency and relevance. 

Engagement and Community Building 

With the help of Bluesky hashtags, brands can encourage users to include  their branded hashtag when sharing their content. This would help in building a community-like feeling and engagement towards their brand.

While at this, do not forget to interact with other users who have used hashtags related to your niche. Another smart way to use the Bluesky hashtag is to collaborate with a Bluesky influencer to spread your brand hashtag.

Tracking and Analytics

Bluesky’s built-in analytics tool aids in comprehending user interactions, preferences, and behaviour. You can use relevant hashtags to optimise analytics and make sure that users on the platforms don’t perceive your posts as spam. You can use hashtags more simply by listing all the relevant hashtags for your brand and applying them to various posts.

Bluesky Hashtags for Specific Campaigns or Events 

Many users struggle with questions like “Do hashtags work on Bluesky?” However, the trick is to use the right hashtags. Here are some Bluesky hashtag ideas for specific campaigns or events:

1. Social Impact Campaigns

#BlueskyForACause

Good cause-related hashtags trend on social media platforms; therefore, launching one on Bluesky is no harm and is likely to gain momentum. You can ask your followers to use hashtags for social impact campaigns and motivate them to share their stories and support causes.

#BlueskyEcoFriendly

Another hashtag we have on the list is #BlueskyEcoFriendly. This hashtag asks users to share their environmentally conscious behaviours, promoting sustainability and eco-friendly practices.

 #BlueskyMentalHealthMatters

Mental health is a topic discussed on social media platforms, where people like sharing their stories and experiences. Using this hashtag on Bluesky can help raise awareness about it. This encourages people to share their stories and increases awareness of mental health issues.

2. Participation of the Community

 #BlueskyCommunityChampion  

With the help of the community hashtag, users can honour and celebrate contributors. This can positively influence their communities. 

#BlueskyMeetup 

Meet-ups provide a platform for individuals with similar interests to connect offline or online. Launching this hashtag can invite interested followers to gatherings and activities for Bluesky users.

 #BlueskyCollaboration

A hashtag that encourages users to share their work, give feedback, and work together on creative projects.

3. Expression of Creativity

#BlueskyArtChallenge

Remember when Instagram’s #Inktober became famous? Artists worldwide displayed the magic of their pen with their mesmerizing sketches. Similarly, you can invite your followers to showcase their creativity using art-related hashtags. These hashtags ignite the competitive and artistic nature of the users. You can also let them interact with other creators to network.

#BlueskyMusicFest

This Bluesky hashtag helps users to share their playlist with the world. Let them discover the newest melodies and share their favorite bands with others.

#BlueskyWritingCommunity

Writers’ related hashtags help them connect and find support in the community. 

Using this hashtag, you can request authors to share their work and receive comments. This can also help them connect with other writers. To promote the campaign, you can also start a daily prompt and ask them to write about it.

4. Seasonal and Timely Campaigns

#BlueskySummerVibes

This hashtag perfectly captures summertime. Request your users share their summer-themed content using this hashtag. Another option is to start a summer bingo game and ask players to submit an image or an idea for each prompt. 

#BlueskyHolidayCheer

Holidays are a season when posts may go missing on social media. With everyone posting their holiday photos, it may be hard to find them on the feed. To avoid the situation, you can initiate this hashtag and request users to post their best holiday memories and traditions.

#BlueskyNewYearNewMe

This hashtag is already popular on other social media platforms. Launching this hashtag  on Bluesky can help in building the same momentum on the platform. With the help of this hashtag, you can encourage your followers to share their New Year’s resolutions and goals. 

5. Gaming and Esports

#BlueskyGamingCommunity

This hashtag is great for the gaming community. It can help them share their gaming experiences and participate in gaming-related discussions.

#BlueskyEsports

This hashtag is great for Esports enthusiasts. Using this hashtag they can share gaming updates, analysis, and commentary on tournaments. 

#BlueskyGameNight

A hashtag for organizing and promoting gaming events. This would encourage users to share their gaming experiences and connect with other gamers.

💡 How To Make The Most Out Of Bluesky Hashtags? 

One of the best ways to make the most of Bluesky hashtags is to highlight user-generated content (UGC). You can display this content at various marketing touchpoints, such as event displays, websites, and more.

This is where Social Walls come into play. Social Walls help businesses collect, curate, and showcase user-generated content from various platforms and display on multiple marketing touchpoints, such as event displays, digital walls, and more. 

How Do Social Walls Work? 

Content Aggregation: Social Walls collect UGC from different social media platforms using various sources such as hashtags, mentions, or accounts. 

Content Moderation: Brands can filter, approve, and curate to make sure that the quality is not compromised. 

Customization: Social Walls also lets users personalize their walls with themes,  layouts, banners, and more. 

Real-Time Display: The curated content is showcased across event screens, digital displays, website, and more. 

Conclusion

The best part about using Bluesky is that it has no rules, since the platform is still new. 

You heard it first: there are no rules. Bluesky is still so new that you can experiment and figure out what works for you. Therefore, while using Bluesky hashtags, you can be lenient on yourself and experiment with content and hashtags. 

So what are you waiting for? Go ahead, use Bluesky hashtags and thrive on these new platforms.