Bluesky Hashtags – Everything You Need To Know About

A platform with no algorithm or no trending tab; So, how do you get your content seen on Bluesky? The answer is: Hashtags.

For marketers and event organizers, Bluesky is offering a refreshing shift – a decentralized space where your content is not buried between the algorithms, but discovered via genuine interest. But to make the most of the platform, you need to speak the language of its communities and start with the right Bluesky hashtags.

In this blog, we will uncover the best Bluesky hashtags for 2025, how the platform works, and how you can make the most of it. Let us get into it.

What Are Bluesky Hashtags?

Bluesky hashtags are words or phrases preceded by the # symbol (like #ClimateTalks or #TechNews) that help categorize and connect content across the platform.

They work similarly to hashtags on platforms like X (formerly Twitter), Instagram, or TikTok, but with some unique differences shaped by Bluesky’s decentralized structure. With tools like Social Walls, these hashtags can also be used to collect and display real-time content across events, websites, and digital screens

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Why Are Hashtags Important on Bluesky?

Here are some of the reasons why hashtags on Bluesky are essential. 

1. Enhanced Content Visibility + Reach

Unlike traditional platforms, Bluesky isn’t powered by one central algorithm. This means Bluesky hashtags become your best tool to make your content visible beyond your followers. When you use relevant or trending hashtags, your posts appear in public feeds where other users actively search or engage with that topic.

Great for – UGC campaigns, which brand reach and boost content discovery.

2. Stronger Community + Targeted Engagement

Bluesky hashtags help like-minded people gather ground-specific interests, whether it’s #IndieBooks or #MentalHealthMatters. This is perfect for brands and events trying to create a tight-knit online community on the platform.

Bonus: If you are running a hashtag campaign, you can collect these posts in real time and display them on digital signage with tools like Social Walls.

3. Personalized Feed Curation

Bluesky empowers users with algorithm freedom. You can :

• Save hashtags to follow related content
• Mute hashtags you don’t want to see
• Build custom feeds based on specific topics or tags

This gives both users and display managers more control over the content experience, which is ideal for social media digital signage or live events where only relevant content matters.

4. Supports Branded Campaigns + UGC Collection

What makes Bluesky even more compelling for UGC campaigns is its decentralized structure and user-controlled feeds. Unlike traditional platforms where branded content can get buried in algorithmic filters, Bluesky allows users to actively discover and engage with content via hashtags.

And for those using tools like Social Walls, it means they can easily pull in Bluesky posts tagged with your hashtag campaign and display them live on digital signage, event screens, or web-based social walls. This helps to create real-time engagement loops. The results? A branded experience that feels authentic.

5. Improved Content Organization + Searchability

Because Bluesky doesn’t rely on trending lists or “for you” feeds, hashtags help users manually explore topics of interest. This creates a cleaner, more transparent way to navigate content, especially when you’re searching by theme or category.

Think of hashtags as the filing system for Bluesky.

Bluesky Hashtags for Specific Campaigns or Events 

Many users struggle with questions like “Do hashtags work on Bluesky?” However, the trick is to use the right hashtags. Here are some Bluesky hashtag ideas for specific campaigns or events:

1. Social Impact Campaigns

• #BlueskyForACause
  Good cause-related hashtags trend on social media platforms; therefore, launching one on Bluesky is no harm and is likely to gain momentum. You can ask your followers to use hashtags for social impact campaigns and motivate them to share their stories and support causes.
  
  
• #BlueskyEcoFriendly
  Another hashtag we have on the list is #BlueskyEcoFriendly. This hashtag asks users to share their environmentally conscious behaviours, promoting sustainability and eco-friendly practices.
  
  
• #BlueskyMentalHealthMatters
  Mental health is a topic discussed on social media platforms, where people like sharing their stories and experiences. Using this hashtag on Bluesky can help raise awareness about it. This encourages people to share their stories and increases awareness of mental health issues.

2. Participation of the Community

•  #BlueskyCommunityChampion
  With the help of the community hashtag, users can honour and celebrate contributors. This can positively influence their communities.
  
  
• #BlueskyMeetup
  Meet-ups provide a platform for individuals with similar interests to connect offline or online. Launching this hashtag can invite interested followers to gatherings and activities for Bluesky users.
  
  
• #BlueskyCollaboration
  A hashtag that encourages users to share their work, give feedback, and work together on creative projects.

3. Expression of Creativity

• #BlueskyArtChallenge
  Remember when Instagram’s #Inktober became famous? Artists worldwide displayed the magic of their pen with their mesmerizing sketches. Similarly, you can invite your followers to showcase their creativity using art-related hashtags. These hashtags ignite the competitive and artistic nature of the users. You can also let them interact with other creators to network.
  
  
• #BlueskyMusicFest
  This Bluesky hashtag helps users to share their playlist with the world. Let them discover the newest melodies and share their favorite bands with others.
  
  
• #BlueskyWritingCommunity
  Writers’ related hashtags help them connect and find support in the community. Using this hashtag, you can request authors to share their work and receive comments. This can also help them connect with other writers. To promote the campaign, you can also start a daily prompt and ask them to write about it.

4. Seasonal and Timely Campaigns

• #BlueskySummerVibes
  This hashtag perfectly captures summertime. Request your users share their summer-themed content using this hashtag. Another option is to start a summer bingo game and ask players to submit an image or an idea for each prompt.
• #BlueskyHolidayCheer
  Holidays are a season when posts may go missing on social media. With everyone posting their holiday photos, it may be hard to find them on the feed. To avoid the situation, you can initiate this hashtag and request users to post their best holiday memories and traditions.
• #BlueskyNewYearNewMe
  This hashtag is already popular on other social media platforms. Launching this hashtag  on Bluesky can help in building the same momentum on the platform. With the help of this hashtag, you can encourage your followers to share their New Year’s resolutions and goals. 

5. Gaming and Esports

• #BlueskyGamingCommunity
  This hashtag is great for the gaming community. It can help them share their gaming experiences and participate in gaming-related discussions.
  
  
• #BlueskyEsports
  This hashtag is great for Esports enthusiasts. Using this hashtag they can share gaming updates, analysis, and commentary on tournaments.
  
  
• #BlueskyGameNight
  A hashtag for organizing and promoting gaming events. This would encourage users to share their gaming experiences and connect with other gamers.

💡 How To Make The Most Out Of Bluesky Hashtags? 

One of the best ways to make the most of Bluesky hashtags is to highlight user-generated content (UGC). You can display this content at various marketing touchpoints, such as event displays, websites, and more.

This is where Social Walls come into play. Social Walls help businesses collect, curate, and showcase user-generated content from various platforms and display on multiple marketing touchpoints, such as event displays, digital walls, and more. 

How Bluesky Hashtags Works With Social Walls?

• Content Aggregation: Social Walls collect UGC from bluesky using various sources such as hashtags, mentions, or accounts.
• Content Moderation: Brands can filter, approve, and curate to make sure that the quality is not compromised.
• Customization: Social Walls also lets users personalize their walls with themes,  layouts, banners, and more.
• Real-Time Display: The curated content is showcased across event screens, digital displays, website, and more. 

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Conclusion

The best part about using Bluesky is that it has no rules, since the platform is still new. 

You heard it first: there are no rules. Bluesky is still so new that you can experiment and figure out what works for you. Therefore, while using Bluesky hashtags with Social walls, you can be lenient on yourself and experiment with content and hashtags. 

So what are you waiting for? Go ahead, use Bluesky hashtags with Social walls and thrive on these new platforms.