12 Must-Have AI Tools for Event Marketers

AI is no longer a sci-fi buzzword or a topic for debate in the future. With its flexibility and ongoing upgrades, it now has a strong foothold in various operations. The partnership with AI has become so strong that now 30% of event companies have started using AI. If you are an event organizer or have been appointed to conduct a successful event, then this blog is just for you. From event planning to content creation, this blog has the best AI tools for Event marketers. These tools will help you transform your event from a simple gathering to a truly memorable one.

AI Tools for Event Planning & Logistics

Let’s begin with planning, just like it is the first element when organizing any event. These AI tools for event management help you with planning and logistics. It allows you to focus on other essential tasks, such as generating unique event activation ideas or planning a standout photo booth for events.

1. Bizzabo

Bizzabo is your one-stop solution for B2B events. This AI tool for an event planning platform uses data-driven insights to optimize every aspect of your event strategy. From registrations to hybrid event setups, Bizzabo’s AI analyzes attendee behavior and helps you figure out the best time to send reminders or which sessions need more promotion.

Alongside using Bizzabo for event planning and invitations, you can also use the insights from the tool to make effective event gamification strategies. With its expertise in B2B events, this tool can help you boost participation at corporate events.

Notable Features:

• Tracks registrations and engagement in real-time.
• Offers analytics to measure what’s working (and what’s not).
• Supports hybrid events, allowing you to deliver both in-person and virtual experiences effectively.

2. Eventbrite Boost

Selling tickets is the lifeblood of most events, and for that, you need good marketing. This is where Eventbrite Boost comes in. Eventbrite Boost utilizes AI-driven promotion suggestions to ensure your event promotion reaches the right audience. Its algorithms analyze past attendee data to optimize ad budgets and target the perfect demographic.

Notable Features:

• Suggests the best platforms (Facebook, Instagram, etc.) for your ads.
• Maximizes ticket sales by targeting lookalike audiences.
• Tracks campaign performance so you can double down on what works.

AI for Attendee Engagement & Personalization

Conferences and events can be boring if you aren’t offering your attendees the room to connect, feel valued, and have fun. These AI tools for event marketers focus on creating personalized and engaging experiences that keep people talking long after the event concludes.

3. Grip

Networking is the heart of any event, but awkward small talk at the coffee station? No thanks. Grip is an AI-powered networking platform that plays Cupid for your attendees. Its matchmaking algorithm pairs people based on interests, goals, and profiles, ensuring meaningful connections.

Grip can help you to enhance community events by connecting like-minded attendees. It’s also a game-changer for trade shows where deal-making is the goal.

Also Read: 25+ Networking Event Ideas & Activities For Successful Event

Notable features:

• Suggest meetings that align with attendees’ professional goals.
• Integrates with event apps for seamless scheduling.
• Boosts engagement by making networking feel effortless.

4. Zeta Global

Ever get an email that feels like it was written just for you? That’s how Zeta Global’s AI-driven personalization engine works. This tool creates hyper-targeted email and SMS campaigns based on attendee data, including their ticket type and session preferences.

You can use Zeta Global to promote event gamification challenges, like scavenger hunts or polls, via personalized texts. It’s a fun way to keep attendees engaged during product launch events.

Notable features:

• Sends personalized reminders, agendas, or post-event surveys.
• Increases open rates with subject lines tailored to each recipient.
• Scale personalization for thousands of attendees without breaking a sweat.

5. Allseated

Planning a venue layout is like playing Tetris with tables, stages, and fire exits. Allseated’s AI-powered 3D visualization eliminates the guesswork from venue planning, enabling you to design layouts that maximize space and attendee comfort. Allseated can be a great help in planning a photo booth for events or interactive stations that align with current event trends, such as immersive experiences or eco-friendly setups.

Notable Features:

• Creates realistic 3D models of your venue.
• Optimizes seating arrangements based on the number of attendees.
• Shares layouts with vendors for seamless execution.

6. Social Walls

Event planners often display content on the event wall, which keeps attendees engaged. However, when you display content on your event wall, there is a chance that irrelevant content might appear. Removing all that content can be time-consuming and can have errors; this is where AI moderation from Social Walls comes to the rescue. Social walls are an excellent tool that helps you collect, curate, and display content on your event wall. Using an AI filter, you can eliminate all content that is inappropriate or irrelevant. 

Alongside collecting and showcasing filtered content, you can even gamify the event using the studio feature of the tool. This feature allows you to showcase a leaderboard, host polls, and more, adding an element of fun to your events. Set up a social wall for events at corporate events or trade shows to highlight attendee posts about your brand. It’s a low-effort way to amplify your event promotion.

Notable Feature:

• Encourages attendees to post with branded hashtags.
• Boosts engagement by showcasing user-generated content.
• Creates a sense of community, especially for hybrid events.
• AI moderation for the content
• Customization of the social media walls for the event

AI Content Creation Tools for Event Marketers

Content is king, but creating it can feel like pulling teeth. These AI tools for event Marketers help you create emails, social posts, and videos that capture attention and drive action, without spending hours staring at a blank screen.

7. Jasper

Writer’s block? Meet Jasper, an AI writing assistant that crafts everything from email invites to speaker bios to social media captions. It’s like having a wordsmith on speed dial. Another great feature of Jasper is that it can write scripts. You can utilize it to write scripts for event gamification challenges or catchy posts for your social wall. It’s a lifesaver for community events with tight budgets.

Notable Features:

• Generates polished copy in seconds.
• Tailor your tone to match your brand (professional, quirky, you name it).
• Speeds up multi-channel event promotion campaigns.

8. Descript

Video is essential for event promotion, but editing can be a daunting task. Descript’s AI-powered video editing and transcription tool makes it easy to create speaker highlights, recap reels, or teaser videos for your event. Using the tool, you can create short recap videos for product launch events and share them on your social wall for events. It’s a great way to keep the buzz going after the event.

Notable Features:

• Automatically transcribes and edits videos with text-based controls.
• Removes filler words with a click.
• Exports polished clips for Instagram, TikTok, or YouTube.

9. Tagshop

How about creating hype for your product launch? Using Tagshop, you can publish AI-generated UGC videos, where avatars will discuss your product. The bonus? You don’t even need to write scripts; you just need to provide keywords, and the tool will make scripts on your own. Can’t decide on keywords? No need to worry; simply provide the product URL from the marketplace, and the tool generates a script. You can then utilize all this content for your product launch or product promotion events. It will help your attendees gain a better understanding of your product and develop a deeper understanding of it.

Notable Features:

• Writes scripts.
• Easy content creation for trade shows or product launches.
• Optimizes videos for Instagram, TikTok, and YouTube Shorts.

10. Lately.ai

Writing social posts for every platform is a task. Lately.ai’s AI-powered social media management tool takes your long-form content—like event blogs, press releases, or interviews—and turns it into bite-sized posts for Twitter, LinkedIn, and more.

Lately.ai can be your handy tool for promoting event activation ideas, such as live polls or giveaways, across various platforms. It’s perfect for keeping community events at the forefront of people’s minds.

Notable Features:

• Generates dozens of posts from a single piece of content.
• Schedules posts for optimal engagement times.
• Adapts tone and length to each platform.

AI Analytics & Optimization

You’ve planned the perfect event, but how do you know it’s a hit? These AI tools for event Marketers delve into the data, enabling you to track performance, optimize campaigns, and demonstrate your return on investment (ROI).

11. Pathmatics

Want to know how your competitors are crushing their event promotion? Pathmatics uses AI for competitor ad tracking to show you where they’re advertising, what they’re saying, and how much they’re spending. Pathmatics is a great tool for analyzing competitors’ product launch events, and based on that, you can incorporate their best event trends into your next campaign.

Notable Features:

• Reveals competitors’ ad strategies across platforms.
• Helps you refine your own campaigns for better results.
• Track performance metrics to benchmark your success.

12. PaveAI

Google Analytics is a treasure trove of data, but it can be complex to understand for all. PaveAI’s AI-powered reporting tool turns your analytics into clear, actionable insights for post-event ROI tracking.

Notable Features:

• Highlights key metrics like ticket sales, engagement, and conversions.
• Suggests optimizations for future events.
• Saves hours of manual data crunching.

Conclusion

There you have it – these are some of the best AI tools for event Marketers that help you transform your gathering into a memorable event. With AI continually evolving, you need to leverage it to stand out from the crowd, as opportunities are virtually infinite. The tools mentioned above can be the game changer for you, so try them now and make your event talk of the town.