User-Generated Content with SnapUp: Step-By-Step-Guide

In this comprehensive guide, we’ll unveil the full potential of SnapUp to supercharge your brand’s online presence.

From collecting authentic user-generated content (UGC) to creating captivating displays, we’ll cover everything you need to know to make your brand stand out in the digital landscape.

Don’t miss out on this opportunity to harness the power of UGC and elevate your brand to new heights of success. Let’s dive in and revolutionize your marketing strategy.

With the SnapUp from Social Walls Social Wall (Display), your audience can effortlessly share their visuals and reviews directly with you, bypassing the need for any social media platform.

How to Use the SnapUp?

SnapUp makes the process incredibly simple, allowing you to integrate the option seamlessly into your event within just 10 minutes. Let’s swiftly walk you through the four stages of utilizing this feature, so you can start gathering UGC from your audience.

A. Create & Manage SnapUp

2. After logging in to your Social Walls Social Wall (Display) account either create a new social wall or edit your previously created social wall.

3. Now head into the left sidebar on the social wall editor and click on Social Feeds > Add Feed, and you will see a new source network option – SnapUp.

4. Click on the SnapUp option, and you will see the next page. (Attached in the below screenshot)

On this page, you will see 2 main options 1. Uploader Settings & 2. Publish options.

Let’s Start with the Uploader Settings, In this section will help you to create a personalized SnapUp form as per your event requirement.

In the Uploader form setting you can personalize

Logo: Add your company/ event logo to make the SnapUp form personalized.
Form Title: Create an attractive title that helps you to ask your audience to share UGC.
Sub Heading: Add other details like campaign terms or other information.
Background Color: Change the background color as per your need.
Background Image: You can also add a background image in the Uploader form.
Submit Button Text: You can customize this as per your requirement.
Choose Content Category: We have a category Add a caption or submit a review choose as per your requirement.
Thank you message: A “Thank you” message after successful submission.
Terms & Conditions URL: Add a T&C to make the user understand the use of images and other content terms if you have,
Moderate Post: You can choose which post you want to display.

here is an example of SnapUp form for an Annual event at Google.

After setting up your SnapUp form, jump onto the publish options.

Publish options will help you to make a reach of SnapUp across multiple marketing touchpoints like

QR code Overlay on Social Wall
Emails
SMS
Social Share

Link:

The First option you will see is a direct link for your SnapUp form. You can share this form with your audience directly (for eg. add on event website page or app) to collect valuable UGC.

Digital Display: Another and most popular we have is adding this form with your live social wall in the form of a QR code overlay. Adding a SnapUpform with the social wall will encourage your audience to share more content as they can see their SnapUp entries instantly on large screens.

You can personalize the SnapUp overlay as

Overlay text: You can ask users to scan the QR code to share entries.
URL: You can share the URL with your audience and collect their entries directly for your brands.
Background Color: You can customize the background color.
Font Color: You can also change your font color.
Font Family: This option lets you choose the font style used in the overlay text. You can select from various font families to match your brand’s aesthetics.
Overlay Position: This setting lets you determine where the SnapUp overlay will be displayed on the social wall. You can position it at the top, bottom, left, or right of the screen, depending on your design and layout requirements.
Overlay Height: The overlay height setting allows you to control the vertical size of the overlay. You can adjust the height to ensure the overlay text and QR code are appropriately sized for visibility and readability.
Font Size: This option enables you to set the size of the font used in the overlay text. You can increase or decrease the font size to make the text more prominent or compact as needed.

Hashtag Campaign:

Set Up a Captivating Hashtag Campaign: Create an engaging hashtag campaign that motivates your audience to share experiences, opinions, and creativity related to your brand.

Curate Compelling UGC: Monitor and select the most relevant user-generated content that aligns with your brand message and resonates with your target audience.

Share UGC Across Channels: Repurpose curated UGC on social media, website, blog posts, and email campaigns to enhance brand experience.

Identify Active Creators and Influencers: Analyze engagement and reach to pinpoint influential users and active creators in your hashtag campaign.

Collaborate with Influencers: Partner with active creators and influencers to amplify UGC sharing and influence their loyal followers.
Build a UGC Community: Engage with your audience, feature their content, and encourage ongoing interactions to foster a sense of community and brand advocacy.

Email Campaign:

Improve Conversions and Click-Through Rates: Incorporate the collected UGC into your email marketing campaigns. By featuring captivating UGC, you’ll create more engaging and visually appealing emails, leading to higher conversions and click-through rates.

Customize the Upload Button: Customize the UGC upload button to match your brand’s style and tone. This user-friendly feature will entice your audience to share their content effortlessly.

Display UGC in Emails: With the generated embed code, easily display the curated UGC directly in your emails. Showcasing real-life experiences and reviews will build trust and authenticity, further boosting email engagement.

SMS Marketing:

Customize the Upload Button: Customize the UGC upload button to match your brand’s style and tone. This user-friendly feature will entice your audience to share their content effortlessly.
Display UGC in Emails: With the generated embed code, easily display the curated UGC directly in your emails. Showcasing real-life experiences and reviews will build trust and authenticity, further boosting email engagement.

How to Enable/Disable SnapUp Feature

Ensure that you enable the SnapUp option located in the top right section of the SnapUp. If you prefer not to use the SnapUp form, you can disable this feature by clicking the same button.

Have more questions? Feel free to reach out to us at [email protected]