40K+ Impressions & 5X Surge in UGC: KCU's Event Turn-Out

The event planned for Kansas City University was their commencement ceremony. The goal was to make the ceremony memorable for the graduates of The Class of 2022. The challenge was providing new experiences for the people involved so their families would not miss out on delightful moments. For this reason, KCU decided to host an engaging and memorable hybrid commencement ceremony that can be experienced by attendees in person as well as virtually. The graduation ceremony was held at the Municipal Auditorium in Kansas City and MSSU Leggett and Platt Athletic Center in Joplin, Missouri. They decided to capture the delightful moments of 433 medical students graduating from KCU through a social wall. When creating social walls for hybrid events, nothing beats Social Walls, which is where KCU puts its trust.

The 'Class of 2022' event was the first time KCU's commencement ceremony was hybrid, meaning graduates' families could enjoy it from their homes. KCU leveraged user-generated content, the ideal element to engage the event audience.

Social Walls helped KCU create a stunning UGC social wall which stood out for audiences attending the event online as well as offline. This innovative technology allowed graduates, families, and event attendees to participate in the event and how:

• User-Generated Content: Attendees' photos and videos bombarded social media, and with Social Walls, KCU was able to manage and turn it into a dynamic collage showcased on large digital displays at the venue. This social wall encouraged more event attendees and graduates to post photos under #KCUGrad2022 to create more UGC.
• Real-Time Excitement: Attendees contributed to the vibrancy of the ceremony and encouraged others to share their experiences by showing happiness toward graduates and their families.

Hear what KCU authorities said about Social Walls:

The results that Social Walls provided were just what KCU desired. KCU wanted its commencement event ceremony to be engaging and memorable.

Here's how it fueled the ride:

• Enhanced Event Engagement: Spectators captured the real-time moments when they appeared on the social wall and shared them through a ticker, boosting engagement with 40K+ impressions.
• Increased Reach: The 5X UGC posts generated by graduates and attendees augmented the event's online visibility and increased website traffic.

Here's what KCU managing team had to say about Social Walls:

Social Walls transformed the ‘Class of 2022’ commencement ceremony into a vibrant and engaging hybrid event, leaving a lasting impression on the students and attendees.