84K+ Virtual Interactions & 2X Engagement: Etihad Arena Case Study

About Etihad Arena

Etihad Arena is a premier entertainment hub in Abu Dhabi, hosting everything from UFC fights to concerts and award shows. Set on the waterfront of Yas Bay, with an incredibly versatile ambiance, Etihad Arena is known as the Middle East’s largest indoor multi-purpose venue.

Culturally rooted and future-oriented, the capacity of this venue is 18000 guests. The arena opened in January 2021, with its first event being UFC on ABC: Holloway Vs Kattar.

The Challenge

Boosting Engagement & Social Media Buzz For UFC 267 Event

In October 2021, Etihad Arena hosted the Ultimate Fighting Championship (UFC 267). The brand wanted to supercharge the fan experience and propagate social media visibility. However, achieving this goal wasn’t as simple. Here are some challenges faced by Etihad Arena:

Fan Engagement: Etihad Arena wanted to make attendees actively participate in the event and post on their social media network.
Content Amplification: Etihad Arena and UFC already have an international fanbase. With the existing fan-generated content, their next goal was to multiply this content.
Venue Atmosphere: Etihad Arena wanted to create an interactive and engaging experience for the attendees.

The Solution

Displaying Real-Time UGC To Boost Fan’s Enthusiasm & Fervor

Etihad Arena used Social Walls to capture the fans’ excitement. The platform pulled in social media posts with the designated hashtags via #UFC267 and #EtihadArena, displaying them on large screen LCDs and Pillar Wraps strategically placed throughout the venue.

How Etihad Arena Achieved Their Goals :

Real-Time Buzz: Social Walls showcased fans' excitement in real-time, creating a more engaging and electric vibe.
Content Control: Etihad Arena had complete control over the content displayed on the social wall with AI-powered content moderation, creating a better brand experience.
Call To Action: An engaging ticker with a clear call to action encouraged attendees to jump in and share their posts using the hashtags.

Here is what people at Etihad Arena have to say about Social Walls :

The program is easy to use and navigate. The moderation tool was great, and the ability to add a ticker to the social media wall with a call to action was perfect."

Nauman Muhammad Commercial Manager, Etihad Arena

The Results

84K+ Interactions, 1K+ UGC Collected: Outcome With Social Walls

Social Walls helped Etihad Arena fuel the fans’ excitement and magnify the event’s success.

Over 84,140 social media interactions were registered during the UFC 267 event.
The Social Walls kept the attendees excited and actively participating in the event.
The platform collected over 1054 User-generated content in just two days.

84K+

User Interactions with Social Walls

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The effectiveness of the social media wall convinced Etihad Arena to adopt it for global events. Social Walls was highlighted at Etihad Arena for Events like USA-based Harlem Globetrotters, Italian award show- Accademia Teatro Alla Scala, and more.

The customer service has been exceptional, readily available to answer any queries whether it features of the program or payment options. The cost was the most reasonable of all the companies who had comparable services. Plus, Display customer service was the most responsive and replied to my inquiries quicker than other companies.

Nauman Muhammad Commercial Manager, Etihad Arena

Explore Social Walls

Built With A Range Of Features That Exceed Expectations

Multiple Themes

Choose from various engaging themes to make your social wall attractive.

Auto-Moderation

Automate the removal of unnecessary posts and keep your social wall relevant always.

AI Recommendation

Explore AI-driven suggestions for the best and least-suited posts for your social wall.

Real-Time Update

Allow posts to appear instantly as soon as they are posted and keep the wall fresh.

Reactions

Enhance your socialwalls with “Reactions” that help audiences to instantly react to the content they like.

Design & Customization

Customize your social wall to match your brand theme. Add background, custom banner, and logo.

SnapUp

Let event spectators upload their content directly without using social media as an intermediate.

Visual Search

Add tags to automatically filter content from your social wall's feed based on visuals.

Privacy and Security

Social Walls provides a dedicated support 24/7 support to make your events a success.

We highly recommend Social Walls to our peers for their variety of features.

We wanted a ready-made solution that we could customize and plug straight into our product, without the need to design one from the ground up. With Social Walls, we could easily include fan-created content as an inclusive visual on Stadium TV.

Angelina Palermo Communications Manager, USA Cycling

We Are Here to Help

Enrich displays with gamification apps and a social wall combo.

BOOST THE SPORTS MANIA WITH SOCIAL WALLS

Let your sports event be raging with passion and excitement. Social Walls charges up the event with AI-powered features and keeps the audience entertained.

Choose from myriads of themes or create yours to match the vibe of your event.
Keep your social wall optimized and neat with the content moderation tool.
Spark rapid conversation with REACTIONS & let your attendees express themselves in a fun way.
Let your attendees participate in the event by uploading pictures and videos with SnapUp.
Give your sponsors better visibility by adding a personalized banner to your social wall.

84K+ Virtual Interactions & 2X Engagement: Etihad Arena’s Success