Set Up an Instagram Digital Signage in Minutes

Tired of dull digital signage that no one notices? Well, static content gets sidelined, but what about setting up an Instagram digital signage on it? Not only will it bring your brand’s social buzz on screens, but the real-time content delivery will enhance engagement like never before. Whether it’s your store, cafe, office, or any event, your Instagram Wall can shine everywhere, without any manual efforts or complexities. Want to learn how to set up Instagram digital signage and everything in between? Let us dive in:

Instagram & Digital Signage Growth

Integrating popular social media platforms like Instagram is one of the major trends in the digital signage industry. Brands are integrating Instagram and social media feeds into their displays, highlighting customer reviews, testimonials, user-generated content, etc. All this integration is complemented by real-time content generation, making their customers feel valued and potential customers feel trustworthy.

The global digital signage market size was USD 27.13 billion in 2024 and will reach approximately USD 54.69 billion by 2034.

Some of the major benefits of integrating Instagram digital signage  include:

1. Enhanced Engagement 

Showcasing the Instagram digital signage in public and especially at your event helps attract attendees’ attention and elevate their trust in your product. From stories to reels, the dynamic real-time content will create an engaging viewer experience and build interaction. 

2. Real Time Content Updates

Instagram digital signage backed with real-time content updates will keep your content fresh and relevant without any complexities or manual efforts. Many tools in the market, such as Social Walls, help update your content in real time. Check them out and keep your content fresh all the time at your event via these tools. 

3. Cost-Effective Branding 

These Instagram digital signs are cost-effective for reaching a larger audience compared to traditional advertising methods. It saves the print cost and helps showcase multiple content types in different formats, whether in your store or at your events. Start running Instagram-based campaigns on it, saving costs and building engagement.

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Implementing Instagram Digital Signage

To implement Instagram digital signage using Social Walls, follow these steps:

1 Step – Create Your Feed 

• Go to socialwalls.com and create your free account or log in.
• From the sidebar, go to ‘My Walls’ and tap ‘Create New Wall’.
• Enter your Instagram wall name to continue.
• Next, choose ‘Instagram’ as your source network.
• Now choose your feed type from the following options: hashtag, handle, stories, mentions, tagged, and videos.
• Tap on ‘Create Feed’ and make sure that your Instagram account is connected.

2 Step – Moderate and Customize

• Once your feed is created, you will be redirected to the ‘Moderation’ panel. Here, remove the irrelevant content from your feed. Do it either manually or use the autopilot feature.
• Go to the ‘Personalize’ option from the sidebar and select layouts, backgrounds, themes, fonts, colors, etc.

3 Step – Publish and Display

• Once your feed is personalized, click on ‘Display’.
• Choose ‘Digital Display’ and select ‘Digital Signage’.
• Select your preferred display tool and copy the display wall URL.
• Add the Social Walls to the selected application software and paste the URL there.

You’ve successfully added your Instagram to digital signage via Social Walls.

Content Strategies for Instagram Digital Signage

The best content strategy for Instagram Walls blends authenticity, storytelling, and different content types. Let us look at some of them: 

1. Balanced Content Mix

Although reels have the widest reach, the real magic happens when you mix content types to build engagement. Focus on using different content types, such as stories, reels, carousels, educational videos, memes, etc., on your Instagram digital signage. This keeps the visitors engaged and avoids monotony. 

2. Behind The Scenes

Audience loves what’s happening behind the curtain. So, giving them glimpses of your brand’s creative process, daily routine, and packaging instantly builds trust and makes your brand look more human and relatable. 

3. User Generated Content

Displaying user-generated content like testimonial wall, reviews, etc., helps visitors see that your brand is trusted and loved by others. They can relate your products and services to their problems when they see real users using them. This highlights that you have a strong, loyal community that encourages other viewers to purchase from your brand. 

4. Storytelling

Every brand has a story to tell, and sharing it helps build an emotional connection with your potential customers. Focus on narrating your brand story that resonates with your audience, which further inspires them. This encourages engagement and urges users to spend more time with your content. 

5. Consistent Editing style

Engagement comes with visually appealing content; hence, it is important to keep your brand tone consistent. Try showcasing your content using similar branding tone, fonts, and colors that resonate.  Maintain a uniform look over the Instagram Wall so that visitors are attracted to it. 

Best Practices and Tips For Instagram Digital Signage Success

Want to make your Instagram digital signage a success? Follow these best practices and tips for the same:

1. Keep Your Messaging Clear

This is one of the most important factors when it comes to Instagram digital signage. What messaging do you want to highlight on your screens? Make sure you keep your messaging clear. For example, if you are focusing on building trust and engagement, then make sure you display the real testimonials, brand narrative, etc., aptly on your Instagram digital signage. Follow along with bold keywords, fonts, and subtle colors to make it appealing to the audience.

2. Use High Quality Visuals

The main hero of any digital signage is not the brand, but the visuals and content they highlight. So make sure you use high-quality images, videos, fonts, and subtle colors to grab the visitors’ attention. Besides this, using harsh colors and too much content on your screens can leave a bad impression on your customers that will affect your brand image.

3. Use a Strong Call-to-Action

Conversion is the goal, so use strong call-to-actions that encourage others to make a purchase. For example, you can highlight your promotional offers and deals with your Instagram content to enhance your sales. Using strong CTAs such as ‘Sales ends soon’ instills urgency and encourages customers to take action.

Real-World Applications

The real-world applications of Instagram digital signage include the following industries:

1. Retail Sector

The retail sector continuously strives towards improving the customer’s shopping experience and elevating their ROI. By utilizing digital signage in the retail sector at various touchpoints throughout your retail store, you can provide customers with valuable information and enhance their overall experience. Showcasing Instagram content such as testimonials, reviews, and UGC sparks viewers’ curiosity and encourages them to take action. Survey says 80% of consumers choose to enter stores after seeing interactive digital signage. So, make sure you run Instagram displays, which ultimately lead to better sales and conversions.

2. Events

Integrating digital signage in your events is no doubt one of the most effective ways to enhance the event experience of the attendees. From displaying live updates to featuring your attendees on the Instagram wall, you can do it all via dynamic digital signage. There are many softwares programs available, such as Social Walls, that help you showcase real-time content updates from social media platforms like Instagram. It has a SnapUp feature that lets attendees upload their content via QR code. You can easily feature them on the digital displays and enhance the engagement and participation of your event.

3. Restaurants

Digital signage for restaurants and the food industry is a must-have and is used for displaying their offers, menus, daily specials, prices, etc. Moreover, the Instagram feed is filled with mouth-watering food, which can encourage diners to share their experiences on social media too. Highlight them on your digital signage, make them feel valued, and make their visiting experience fun and engaging.

4. Healthcare

When it comes to using digital signage in healthcare sectors, it can make hospital navigation seamless, especially in difficult times. Additionally, in waiting rooms, you can highlight health tips, patient testimonials, and celebrate your healthcare success. This keeps visitors informed and helps them build trust in your brand.

5. Corporate Communication

Besides restaurants and retail sectors, digital signage is making waves in corporate industries, too. From enhancing internal communication to celebrating milestones, integrating them in your offices is a must. You can display your live social media feed, company news, and employee achievements to foster a sense of community and embrace a great work culture.

6. Fitness Sector

Instagram digital signage in gyms and fitness centers offers more than just static content and offers. By displaying your customer reviews, fitness journeys, workout zones, etc, you spotlight your loyal customer base, which further brings in new leads and conversions.

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Conclusion

Integrating digital signage is a key to building customer engagement, boosting brand visibility, and highlighting your community. No matter what your industry is, the Instagram digital signage will make it grow in real time. If you are looking for software for the same, then go for Social Walls. With a simple installation process for AI-powered moderation, many other features will make the Instagram display process simple and less technical.

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