Google Review Digital Signage – Boosting Trust and Engagement

Author: jennet

8 minute read

Do you know that your Google Reviews can work magic far beyond the online world? Displaying them diligently on various points of sale, such as in your stores, events, and other locations, can significantly enhance your conversion game. 

By Showcasing Google Review on a Digital Signage can help you with that. Placing them strategically can boost trust and help you drive more sales. The only condition is that you need the right tools and software’s for the best results. So, to help you out, we have come up with this blog on Google Review digital signage

By reading this, you will be able to understand everything about it, from the right tools to its importance and the steps involved.

Benefits of Displaying Google Reviews on Digital Signage

Let’s begin with understanding the key benefits of displaying Google Reviews digital signage:

Trust and Credibility

Nobody wants to take the risk of purchasing products from new brands or those with fewer reviews. They will remain unsure unless they find solid social proof that builds, and Google Reviews digital signage can help you with that. Showcase them at various marketing touchpoints in your store and events that ultimately make customers feel their time and money is worth it. This will eventually help in building trust and enhancing your brand reputation. 

Real-Time Updates

One of the most significant benefits of using digital signage to display Google Reviews is that it eliminates the need for manual management. The reviews will get updated in real time, which means that you can display your most recent reviews on the screen, reflecting your current loyalty. 

More Conversion Rates

Customer reviews act as solid social proof for new visitors, ultimately leading to more conversions and sales. 80% of adults have seen digital signage in the past month, and 70% subsequently made an unplanned purchase. Hence, when other visitors see that others like your product or service, they are more likely to make a purchase. 

Enhanced Experience 

We are sure that you don’t want to bore your event attendees or your store customers. That’s why integrating digital signage with positive customer reviews is important. It not only gives an enhanced experience to the users but also creates a greater impact, capturing the audience’s attention.

Encourage More Reviews

Google Reviews on digital signage can encourage other customers to leave their reviews as well, thus creating a positive review cycle. This enhances your brand reputation and builds a loyal customer base. 

  • Builds instant trust and credibility with in-store customers
  • Provides real-time, authentic social proof
  • Increases brand recognition and conversion rates
  • Encourages more customers to leave reviews
  • Enhances the in-store experience and drives engagement

Industries Using Google Review Digital Signage

Here’s how Google review digital signage is implemented in various industries: 

Retail Sector 

Retailers are tapping into this powerful world of digital signage and showcasing positive customer reviews on it. Modern retail stores have already installed Google review digital signage at various marketing touchpoints in their stores, such as at entrances, billing areas, main hall, etc., to delight customers and encourage them to make a purchase. 

You can implement Google Reviews on the digital signage all year round or during special occasions, such as sales, promotions, and festive offers. With 73% of users reading Google reviews before making a purchase, these dynamic displays act like trusted friends whom you can trust. 

Event Industries

Digital Signage in Event

Event industries are leaping forward by enhancing their attendees’ experience by dynamically displaying Google reviews on digital signage. This real-time experience revives the atmosphere of the event, allowing attendees to share their feedback and testimonials live during events, conferences, expos, etc. You will not only see attendees participating in your event, but you will also build a loyal community around it.

Healthcare Sector 

Whether you have a small clinic or a large hospital, effectively managing communication within it is always challenging. That’s why many healthcare industries have installed digital signage to manage chaos and streamline communication.

Moreover, many healthcare industries are using Google Reviews digital signage in their waiting rooms, lobbies, and other areas to build trust among their visitors. This has significantly improved patient communication and created a much greater impact on the hospital’s reputation. 

Educational Institutes 

Digital Signage in Educational Institutes 

Educational institutions are implementing Google review digital signage in their institutions to showcase students’ and parents’ testimonials and build trust. This lets new visitors see how their customers loved their institutes, which inspires them to become a part of their community. 

Hospitality Sector 

Digital Signage in Hospitality

The hospitality sector greatly benefits from Google Review digital signage, boosting customer experience and satisfaction. You can place them at various touchpoints such as reception, hall, dining areas, etc. This helps visitors build transparency, which further enhances your brand reputation. 

Top Platforms and Tools for Google Review Digital Signage

There are many other tools for displaying Google Reviews digital signage. Let’s look at some of them in detail: 

Social Walls

Social Walls

When it comes to the top-rated platform for Google Review digital signage, Social Walls is what you must look for. This digital signage software is used to display the user-generated content, such as social media content, testimonials, Google reviews, etc., on screens, digital signage, websites, etc. Brands can easily collect and display content from various platforms and build their trust and authenticity.

Social Walls has helped many big brands create memorable event experiences and enhance their brand reputation. Amazed? Look at some of  its best features:

  • Advanced AI moderation 
  • Real-time reactions 
  • Robust analytics 
  • Snap Up feature to collect content via QR Code
  • Studio features such as polls, quizzes, leaderboards, etc. 
  • Multiple themes and layouts 
  • Data Privacy
  • Intuitive user interface 

OnSign TV

Onsign

OnSign TV is an easy-to-use digital signage management software that allows brands to manage and display content easily. This is one of the best digital signage software that brings personalized content on the screens and is compatible with various platforms, syncs with Android, Windows, Mac, etc. You can easily integrate a complex playlist structure and creation. Some other interactive features of the platform include:

  • User and user group management
  • Robust analytics and reporting 
  • Content management and integration
  • Playlist management
  • Data security
  • API & Integrations 
  • Highly interactive

OptiSigns

Optisigns

OptSigns is a powerful digital signage software that manages content on any screen and delivers a dynamic customer experience to its users. The software is used by the world’s most recognizable brands, such as Levi’s, Red Bull, etc. You can remotely manage and schedule on multiple screens from a single dashboard. Here are some important features of OptiSigns.com:

  • Content management
  • Apps & Integrations
  • Team management
  • Content scheduling 
  • Remote management
  • Multi-screen support

Yodeck

Yodeck

Yodeck is yet another top-performing digital signage software designed to help brands manage content across screens and devices easily. Due to its intuitive user interface, it is a popular choice among many brands for their digital signage needs. It helps in driving engagement, streamlining internal communication, and enhancing the workflow of the teams effortlessly. Some of the features of this platform include: 

  • Content management & scheduling 
  • Media library management
  • Multi-screen support 
  • Apps & widget integration
  • Seamless compatibility

Must-Have Features in a Digital Signage Solution

Here are some of the must-have features for showcasing Google Reviews on digital display software tool that you have opted for: 

Real Time Updates

This is one of the most obvious features that brands are looking for in a digital signage software. Real-time content updates are highly important, especially in the case of time-sensitive promotions and during events. Nobody wants to look at boring, monotonous content, but when users see the latest trends and updates on the screens, they get attracted to it. Thus, real-time content updates make your content look dynamic and hyper-relevant to the user. 

Moderation Panel

Digital signage software tool must have a moderation panel that allows you to filter out the unwanted content from the feed. If you have a big brand, you must also look for AI integration in the content moderation features, which automatically remove unnecessary reviews. This will further save your time and manual efforts, plus you can focus on the relevant tasks. 

In Built Analytics 

The built-in analytics and reporting feature will help you track the performance of your feed and help you collect the relevant data. Tracking metrics such as impressions, campaign ROI, sentiments, engagement rate, etc., can help you optimize your content and strategy. 

Multi-Content Displays

Your digital signage software must have multi-screen support, which means you can easily showcase your content across multiple screens. This helps you showcase your content at different locations in real time, maximizing your reach and engagement with different audiences. 

Conclusion

Now that you know everything about Google Review digital signage, it’s time to implement it for your brand. Installing digital signage has numerous benefits, such as enhancing trust and credibility, increasing engagement, and enhancing the overall experience of the users.

We have given a list of some of the top digital signage solutions in the blog, and we hope that it will give you some value. However, we suggest you try Social Walls if you are looking for great features and gamification elements in your digital signage.

Jennet Robinson is a passionate B2B writer who believes good content should never be boring. With over 3 years of experience...